#11 Libby Cattalini on Social Media Strategy

Libby Cattalini is the Social Media Strategy Manager for one of Australia’s largest FMCG businesses. She has 9 iconic brands under her supervision.  Libby discusses brand ‘return on relationship’ using Facebook.

Episode #11 – Host: Tim Martin
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Libby

Shownotes

Libby Cattalini on LinkedIn

Full podcast transcript

 

#10 Rob Lawson on Social Media Outsourcing

Rob Lawson, CEO and Chief Digital Strategist at iQuantum, weights in on the debate surrounding social media outsourcing. Find out why Rob believes that in certain circumstances and for certain organisations outsourcing is the way to go.

Episode #10 – Host: Tim Martin
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Rob
Shownotes

Rob Lawson on LinkedIn
iQuantum  websiteFacebook, Google+, YouTube and Twitter accounts
sprout social
HootSuite

Full podcast transcript 

#09 Samantha Russell on School Children and Social Media

Do you know how our (your?) 11 and 12 year olds are interacting with social media? You might be surprised.

Samantha Russell has been a Melbourne 6th grade teacher for several years – she offers on-the-ground insight to her student’s apps of choice, the playground politics of online inclusion, and the ways in which children digitally communicate with one another away from the prying eyes of their parents.

Episode #09 – Host: Tim Martin
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Samantha
Shownotes

Kik
Instagram web and mobile app
Snapchat
Myspace
Facebook
Wikipedia
TeacherTube
YouTube 

Full podcast transcript 

 

#08 Shourov Bhattacharya on Music Bands and Social Media

Shourov Bhattacharya, lead singer in The Bombay Royale explains how the band engages with social media – how much, where, when and importantly – why.

Episode #08 – Host: Tim Martin
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Shourov

Shownotes

The Bombay Royale website, Facebook page and Twitter account
ReverbNation
Band Camp
Myspace
SoundCloud
Bombay Royale’s YouTube video clip of You Me Bullets Love 

Full podcast transcript

 

#07 Amy Eleftheriadis on Cosmetics and Blogger Outreach

Sukin is an environmentally conscious, natural personal care company based in Melbourne, Australia. For almost 3 years Sukin has embraced blogger outreach as a core part of their marketing communications mix. Marketing Exec Amy Eleftheriadis shares her thoughts on the rising influence of bloggers and what that means to brands, especially those operating within the beauty category. Of particular interest is how Sukin has developed its blogger community on the basis of long-term relationship building.

Episode #07 – Host: Tim Martin
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Amy
Shownotes

Sukin website
Beauty Directory
#glowingskin

 Full podcast transcript

 

#06 Charley May on Wineries and Social Media

Fowles Wine is an innovative winery located in the Strathbogie Ranges of Victoria. Communications Manager Charley May talks with Tim about a few of their quirkier wine brands and the contagious story-telling opportunities social media affords them.

Episode #06 – Host: Tim Martin
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 Charley
Shownotes

Fowles Wine website
Fowles Wine Twitter, Facebook, YouTube and blog
Ladies Who Shoot Their Lunch Twitter and Facebook
Reid Cycles
Tagboard
Google Analytics
Facebook advertising
Bit.ly link shortener
we are social
Mashable

Full podcast transcript

 

#05 Elizabeth Ebeli on Recruitment and Social Media

Elizabeth Ebeli, Practice Manager of Digital Media at Slade Partners Executive Search, talks with Tim about the Australian digital and social media recruitment landscape. If you’re curious about salary bands, emerging skill-set requirements, the merits of building a personal online portfolio, and why Arts degrees are still important – it’s all here. This episode is a must for traditional marketing executives contemplating a move into digital or social.

Episode #05 – Host: Tim Martin
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 Elizabeth
Shownotes

Slade Partners Executive Search website
Elizabeth Ebeli Slade Partners profile
Elizabeth Ebeli LinkedIn profile
NET:101 social media courses
Google Analytics
Uni of Melbourne Master of Global Media Communication
ZDNet

Full podcast transcript

 

#04 Daniel Bradby on Android and iOS App Development

Daniel Bradby breaks down the build and launch process for commissioned mobile apps: establishing the use-case, monetisation rationale, project timeframes, iOS or Android, quotes vs. estimates, internal vs. external facing use-cases, scoping, wire-framing, design, testing, store submission, analytics, post-launch maintenance and updates, and app store reviews. Think you’ve got a great idea for an app…? Listen to this first.

Episode #04 – Host: Tim Martin
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 Daniel
Shownotes

jTribe website
Augmented reality (def)
Apple App Store
Google Play App Store
Computer Vision third party tools example
Apple Store app submission guidelines
Google Play app submission guidelines
iBeacon (def)
j
Tribe app developer courses

 

#03 Ben Hoban on eCommerce

eCommerce expert Ben Hoban discusses the various transactions and payment gateway options open to both micro and large businesses. If you are looking to ramp up your online sales or entering the space for the first time, have a listen to get the lay of the land.

Episode #03 – Host: Tim Martin
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 Ben
Shownotes

Brown Paper website
Magento
PayPal
Shopify
WooCommerce (WordPress)
eWay
Secureway
Pin Payments
Stripe
Square
Google Analytics
Australia Post eParcel

 Full podcast transcript

 

#02 Simon Waller on Social Media as a Owner-Operator

Does working for yourself make social media marketing an easier or harder task compared to running social media for an organisation as a salaried employee?

Simon Waller, Director of mobile workforce training business Mobial, talks with Tim about the challenges of utilising social media for business, despite there being no sign-offs to navigate, no-one to set objectives, and no ROI managerial oversight.

Episode #02 – Host: Tim Martin
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 Simon Waller
Shownotes

Mobial website, Twitter, Google+ and blog
Simon Waller LinkedIn
Mobial tablet training and workshops
Google Analytics
#futureofwork
Google Apps
Google Hangouts
Instagram

Full podcast transcript 

#01 Gaynor Alder on Social Media for Small Business

Gaynor Alder, Editor-in-Chief of the Modern Woman’s Survival Guide talks with Tim on how she keeps her social media plates all spinning.

Episode #01 – Host: Tim Martin
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GA02 (1)
Shownotes

The Modern Woman’s Survival Guide (MWSG) website
MWSG Twitter, Facebook and Pinterest
Creative Commons
PicMonkey
flickr
Google Analytics
Facebook Insights

Full podcast transcript