Category Archives: Online Reputation Management

#21 Gerry McCusker on Being a ‘Tough to Love’ Brand in Social Media

Organisations whose operational and reputational DNA involves enforcement, jurisdiction, policing, prohibition or taxation are not cool. Just aren’t. And when they’re on social, they’re more often flamed than famed.

Episode #21 – Host: Tim Martin
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Gerry McCusker on LinkedIn
EngageORM website, blog, YouTube and Flickr

Full podcast transcript