Category Archives: FMCG

#11 Libby Cattalini on Social Media Strategy

Libby Cattalini is the Social Media Strategy Manager for one of Australia’s largest FMCG businesses. She has 9 iconic brands under her supervision.  Libby discusses brand ‘return on relationship’ using Facebook.

Episode #11 – Host: Tim Martin
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Libby Cattalini on LinkedIn

Full podcast transcript