Category Archives: Facebook

#23 Kristy Hughes on Social Media at Saatchi & Saatchi

Kristy Hughes is the Senior Content & Community Manager at Saatchi & Saatchi in Sydney. She and her team have implemented an innovative technique to boost social media engagement and brand awareness on behalf of their clients. It’s being done by leveraging  brand-aligned news stories with an added dose of targeted spend. The results are impressive.

Episode #23 – Host: Tim Martin
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Kristy on LinkedIn & Twitter
Saatchi & Saatchi website

Full podcast transcription

 

#11 Libby Cattalini on Social Media Strategy

Libby Cattalini is the Social Media Strategy Manager for one of Australia’s largest FMCG businesses. She has 9 iconic brands under her supervision.  Libby discusses brand ‘return on relationship’ using Facebook.

Episode #11 – Host: Tim Martin
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Libby

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Libby Cattalini on LinkedIn

Full podcast transcript