Category Archives: Branding

#11 Libby Cattalini on Social Media Strategy

Libby Cattalini is the Social Media Strategy Manager for one of Australia’s largest FMCG businesses. She has 9 iconic brands under her supervision.  Libby discusses brand ‘return on relationship’ using Facebook.

Episode #11 – Host: Tim Martin
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Libby

Shownotes

Libby Cattalini on LinkedIn

Full podcast transcript

 

#06 Charley May on Wineries and Social Media

Fowles Wine is an innovative winery located in the Strathbogie Ranges of Victoria. Communications Manager Charley May talks with Tim about a few of their quirkier wine brands and the contagious story-telling opportunities social media affords them.

Episode #06 – Host: Tim Martin
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 Charley
Shownotes

Fowles Wine website
Fowles Wine Twitter, Facebook, YouTube and blog
Ladies Who Shoot Their Lunch Twitter and Facebook
Reid Cycles
Tagboard
Google Analytics
Facebook advertising
Bit.ly link shortener
we are social
Mashable

Full podcast transcript