Bonnie Power is on a mission is to empower small to medium sized businesses to leverage the power of LinkedIn so they attract more clients to their business. In this interview we find out how it’s done.
Episode #32 – Host: Tim Martin
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Bonnie on LinkedIn
LinkedIn Lead Generation Courses on NET:101
As a lecturer at the University of Technology, Sydney Jenni Beattie has a front-line view of the skills our next-gen PR and comms students are being taught… but is it enough for them to make a real go of it in a contemporary workplace? Jenni runs through a 6-point checklist for anyone entering or working in the PR/ comms space: social media monitoring, image based communications, social media tools, Google Analytics, an understanding of traditional methodologies, and lifelong learning.
Episode #31 – Host: Tim Martin
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Sara Delpopolo is the Principal of Axis Legal, a Sydney-based practice with specialisations in Information Technology and Telecommunications, and Social Media Law. Sara is also the author of Social Media – Playing by the Rules. In this episode Sara discusses the elements which make up a practically useful and legally robust social media policy.
Episode #30 – Host: Tim Martin
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Sara Delpopolo LinkedIn and Twitter
Axis Legal website, blog, Twitter, LinkedIn & Facebook
Social Media – Playing by the Rules by Sara Delpopolo
Josh Cobb is the founder and director of Stepps, a digital marketing company that works with real estate businesses. Josh’s own professional experience in residential property sales and property management provides him with an insider’s perspective on where the local industry sits when it comes to effective social media and content marketing.
Episode #28 – Host: Tim Martin
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Josh Cobbs LinkedIn and Twitter
Steeps website, Facebook and LinkedIn,
Steeps blog and podcast
If you’re not running a robust email comms program you’re missing a beat. Do what Simon says…
Episode #27 – Host: Tim Martin
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Simon Byrne LinkedIn &Twitter
Andzen website
Sign-Up.to website
Adel de Meyer, Hootsuite Ambassador & Solution Partner, discusses the platform’s core social media monitoring, scheduling and engagement features. There’s more to this service software than you probably realised…
Episode #26 – Host: Tim Martin
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Adel de Meyer Twitter, LinkedIn, Google+ and Facebook
Adel contact email: adel@adeldemeyer.com
Alltop
Hootsuite App Directory
Hootsuite Blog
Hootsuite Forum
Hootsuite YouTube
Hootsuite University YouTube
The Unofficial Book On Hootsuite by Mike Allton – view on Amazon
Hootsuite Pro Free 30 Day Trial
Teri Lichtenstein, an accredited nutritionist, practising dietitian (APD) and sports dietitian discusses the impact that social media and ‘Dr.Google’ is having on the food and healthcare sectors. As consumers are presented with innumerable sources of fast-moving information online what now denotes credibility – substantiated facts or the number of followers? How can practicing nutritionists and dietitians make themselves heard in a space where anyone can be the (self-proclaimed) expert?
Episode #25 – Host: Tim Martin
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Teri Lichtenstein Twitter and LinkedIn
FoodBytes website
Michele Bridges 12WBT
Pete Evans Facebook Page
Tim Crowe Thinking Nutrition Blog
Deakin University, Masters of Dietetics Course (where Teri lectures in social media)
#DASS2014 via Tagboard (used at the Dairy Australia blogging event with images showing dairy products and calcium)
PDF eBook – co-authored by Teri with other dietitian bloggers ($10 to purchase)
A well-crafted and positioned infographic is a powerful communications tool. Brandon Rossen, head-honcho at Hot Butter Studio explains how conceptual and data visualisations work, and why they sometimes don’t work as well as they could.
Episode #24 – Host: Tim Martin
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Brandon Rossen Twitter and LinkedIn
Hot Butter Studio website and Twitter
Lego ‘What is an Infographic’ Infographic by HotButter Studio as featured on Mashable
Kristy Hughes is the Senior Content & Community Manager at Saatchi & Saatchi in Sydney. She and her team have implemented an innovative technique to boost social media engagement and brand awareness on behalf of their clients. It’s being done by leveraging brand-aligned news stories with an added dose of targeted spend. The results are impressive.
Episode #23 – Host: Tim Martin
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Kristy on LinkedIn & Twitter
Saatchi & Saatchi website
Skyping in from a beach in the Maldives Chris Schwarz tells how he has managed to run his digital agency for the last 4 years while continually travelling.
Episode #22 – Host: Tim Martin
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Chris on LinkedIn and Instagram
Digital Leaf website
Organisations whose operational and reputational DNA involves enforcement, jurisdiction, policing, prohibition or taxation are not cool. Just aren’t. And when they’re on social, they’re more often flamed than famed.
Episode #21 – Host: Tim Martin
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Gerry McCusker on LinkedIn
EngageORM website, blog, YouTube and Flickr
Tweet and blogs are the new bombs and rockets. Nicole Matejic, a social media trainer for NATO offers a glimpse of modern warfare in an age of social networks.
Episode #20 – Host: Tim Martin
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Nicole Matejic on LinkedIn
Info Ops HQ website, blog, newsroom, LinkedIn, Twitter, Facebook, Instagram and Tumblr
Rumour Tracker
@combatjourno on Twitter
Israel Defense Forces (IDF) Facebook, YouTube, Twitter and Pinterest
NET:101 blog post on the IDF’s use of social media
So you own/manage a restaurant, bar, nightclub or cafe… here’s to getting serious about your online presence.
Episode #19 – Host: Tim Martin
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Online Store Guys website, Twitter, Facebook, Instagram and Pinterest
‘Great bar and restaurant website design’ – blog post
Mel: Hot or Not
Dimmi Online Restaurant Reservations
MyGuestlist
Messina
Chin Chin
You probably have Google Analytics sitting on your website, but are you utilising even a small fraction of all the wonderful stuff it can do for you? Find out here with Certified Google Analytics Partner, Simon Pilkington from Technium.
Episode #18 – Host: Tim Martin
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Technium website
Simon Pilkington Twitter and Google+
Google Analytics
Google Apps
How to grant guest account access to a GA account
Google URL Builder
Bit.ly URL shortener
Campaign Monitor – how to connect your GA account
MailChimp – how to connect your GA account
The in’s and out’s of using WordPress for your next website or blog… Glenn Todd from Dvise is the walking resource.
Episode #17 – Host: Tim Martin
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Dvise Creative website
WordPress.com (a hosted solution for your blog/website)
WordPress.org (for self-hosting your own blog/website)
Themeforest
Lynda.com
BackupBuddy
WordPress plugins directory
Shopify plugin
Jetpack plugin by WordPress
Gravity Forms plugin
Bulk Page Creator plugin
Yoast plugin
Advanced Custom Fields plugin
BackUpWordPress plugin
Adminimize plugin
Working with WordPress and the Internet (Dvise website resource)
Recommended WordPress plugins (Dvise website resource)
Glenn’s WordPress training courses (Melbourne only)
Jenni Beattie has been an online community manager since long before social media was even a thing. She has a strong background working with NFP’s in the health sector, and until recently was the Social Media Community and Strategy Manager for the Cancer Council (NSW). In this episode Jennie highlights the differences (or not) between running social media for cause related and profit-driven objectives.
Episode #16 – Host: Tim Martin
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Jenni on LinkedIn and Twitter
Cancer Council NSW
Symplur
The tables are turned… Adam Franklin interviews me on his own podcast, Web Marketing That Works (originally posted 31 May 2014).
Episode #15 – Host: Adam Franklin
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Web Marketing That Works Podcast (on iTunes)
Adam Franklin is the co-author of newly released book, Web Marketing That Works and the co-founder of Australian digital agency Bluewire Media. Adam discusses the path the traditional publishing process forced him to take, why he’s happy he took it, and also why he’s grateful he had a pre-existing digital/ social media platform to launch the book from.
Episode #14 – Host: Tim Martin
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Adam on LinkedIn and Twitter
Adam’s blog
Bluewire Media
Web Marketing that Works book (Amazon)
Web Marketing that Works Podcast (iTunes)
Verne Harnish
Valerie Khoo
Seth Godin
Jay Baer
Entrepreneur on Fire podcast
Podcast Launch: A complete guide to launching your Podcast, John Lee Dumas (Amazon)
Social Media Examiner podcast
SoundCloud
Blubrry podcast plugin for WordPress
Stitcher
Dan Toombs, lawyer and founder of digital agency Fast Firms discusses the difficulties – both real and imagined – that law firms are up against when it comes to integrating social media into their marketing and communications mix.
Episode #13 – Host: Tim Martin
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Fast Firms
LawBuddy
Erin Brockovich
LawPath
Bespoke (Law)
Wistia (video hosting platform)
Mark Parker, Queensland State Manager at Kinship Digital, social media speaker and trainer, talks content…. or more specifically, how to amplify reach and heighten impact.
Episode #12 – Host: Tim Martin
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Mark Parker on LinkedIn
Kinship Digital
LinkedIn Groups