#31 Jenni Beattie on Honing Your PR & Comms Skills-Set

As a lecturer at the University of Technology, Sydney Jenni Beattie has a front-line view of the skills our next-gen PR and comms students are being taught… but is it enough for them to make a real go of it in a contemporary workplace? Jenni runs through a 6-point checklist for anyone entering or working in the PR/ comms space: social media monitoring, image based communications, social media tools, Google Analytics, an understanding of traditional methodologies, and lifelong learning.

Episode #31 – Host: Tim Martin
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