#21 Gerry McCusker on Being a ‘Tough to Love’ Brand in Social Media

Organisations whose operational and reputational DNA involves enforcement, jurisdiction, policing, prohibition or taxation are not cool. Just aren’t. And when they’re on social, they’re more often flamed than famed.

Episode #21 – Host: Tim Martin
Subscribe via iTunes
Subscribe via Stitcher


Gerry McCusker on LinkedIn
EngageORM website, blog, YouTube and Flickr

Full podcast transcript


Leave a Reply

Your email address will not be published. Required fields are marked *