#07 Amy Eleftheriadis on Cosmetics and Blogger Outreach

Sukin is an environmentally conscious, natural personal care company based in Melbourne, Australia. For almost 3 years Sukin has embraced blogger outreach as a core part of their marketing communications mix. Marketing Exec Amy Eleftheriadis shares her thoughts on the rising influence of bloggers and what that means to brands, especially those operating within the beauty category. Of particular interest is how Sukin has developed its blogger community on the basis of long-term relationship building.

Episode #07 – Host: Tim Martin
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Sukin website
Beauty Directory

 Full podcast transcript


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