#32 Bonnie Power on LinkedIn for Lead Generation

Bonnie Power is on a mission is to empower small to medium sized businesses to leverage the power of LinkedIn so they attract more clients to their business. In this interview we find out how it’s done.

Episode #32 – Host: Tim Martin
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Shownotes

Bonnie on LinkedIn
LinkedIn Lead Generation Courses on NET:101

 

 

#31 Jenni Beattie on Honing Your PR & Comms Skills-Set

As a lecturer at the University of Technology, Sydney Jenni Beattie has a front-line view of the skills our next-gen PR and comms students are being taught… but is it enough for them to make a real go of it in a contemporary workplace? Jenni runs through a 6-point checklist for anyone entering or working in the PR/ comms space: social media monitoring, image based communications, social media tools, Google Analytics, an understanding of traditional methodologies, and lifelong learning.

Episode #31 – Host: Tim Martin
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Jenni
Shownotes

Jenni on LinkedIn and Twitter

Canva
PicMonkey

 

#30 Sara Delpopolo on Social Media Policies

Sara Delpopolo is the Principal of Axis Legal, a Sydney-based practice with specialisations in Information Technology and Telecommunications, and Social Media Law. Sara is also the author of Social Media – Playing by the Rules. In this episode Sara discusses the elements which make up a practically useful and legally robust social media policy.

SD02Episode #30 – Host: Tim Martin
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Shownotes

Sara Delpopolo LinkedIn and Twitter
Axis Legal website, blog, Twitter, LinkedIn & Facebook
Social Media – Playing by the Rules by Sara Delpopolo

 Full podcast transcript

#28 Josh Cobb on the Real Estate Industry’s Use of Social Media

Josh Cobb is the founder and director of Stepps, a digital marketing company that works with real estate businesses. Josh’s own professional experience in residential property sales and property management provides him with an insider’s perspective on where the local industry sits when it comes to effective social media and content marketing.

Episode #28 – Host: Tim Martin
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Josh-Cobb

Shownotes

Josh Cobbs LinkedIn and Twitter
Steeps websiteFacebook and LinkedIn,
Steeps blog and podcast

 Full podcast transcript

 

#27 Simon Byrne on Email Marketing Management

If you’re not running a robust email comms program you’re missing a beat. Do what Simon says…

Episode #27 – Host: Tim Martin
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Simon-Byrne2
Shownotes

Simon Byrne LinkedIn &Twitter
Andzen website
Sign-Up.to website

Full podcast transcript 

 

#26 Adel de Meyer on Hootsuite

Adel de Meyer, Hootsuite Ambassador & Solution Partner, discusses the platform’s core social media monitoring, scheduling and engagement features. There’s more to this service software than you probably realised…

Episode #26 – Host: Tim Martin
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Adel-de-Meyer

Shownotes

Adel de Meyer TwitterLinkedIn, Google+ and Facebook
Adel contact email: adel@adeldemeyer.com

Alltop
Hootsuite App Directory
Hootsuite Blog 
Hootsuite Forum
Hootsuite YouTube
Hootsuite University YouTube
The Unofficial Book On Hootsuite by Mike Allton – view on Amazon
Hootsuite Pro Free 30 Day Trial

 Full podcast transcript

 

#25 Teri Lichtenstein on Social Media Use by Nutritionists & Dietitians

Teri Lichtenstein, an accredited nutritionist, practising dietitian (APD) and sports dietitian discusses the impact that social media and ‘Dr.Google’ is having on the food and healthcare sectors. As consumers are presented with innumerable sources of fast-moving information online what now denotes credibility – substantiated facts or the number of followers? How can practicing nutritionists and dietitians make themselves heard in a space where anyone can be the (self-proclaimed) expert?

Episode #25 – Host: Tim Martin
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Teri02

Shownotes

Teri Lichtenstein Twitter and LinkedIn
FoodBytes website

Michele Bridges 12WBT
Pete Evans Facebook Page 
Tim Crowe Thinking Nutrition Blog
Deakin University, Masters of Dietetics Course (where Teri lectures in social media)
#DASS2014 via Tagboard (used at the Dairy Australia blogging event with images showing dairy products and calcium)
PDF eBook – co-authored by Teri with other dietitian bloggers ($10 to purchase)

 Full podcast transcript

 

#24 Brandon Rossen on Infographics

A well-crafted and positioned infographic is a powerful communications tool. Brandon Rossen, head-honcho at Hot Butter Studio explains how conceptual and data visualisations work, and why they sometimes don’t work as well as they could.

Episode #24 – Host: Tim Martin
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Brandon-Rossen01 (1)
Shownotes

Brandon Rossen Twitter and LinkedIn
Hot Butter Studio website and Twitter
Lego ‘What is an Infographic’ Infographic by HotButter Studio as featured on Mashable

Full podcast transcript

 

#23 Kristy Hughes on Social Media at Saatchi & Saatchi

Kristy Hughes is the Senior Content & Community Manager at Saatchi & Saatchi in Sydney. She and her team have implemented an innovative technique to boost social media engagement and brand awareness on behalf of their clients. It’s being done by leveraging  brand-aligned news stories with an added dose of targeted spend. The results are impressive.

Episode #23 – Host: Tim Martin
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Kristy-Hughes01
Shownotes

Kristy on LinkedIn & Twitter
Saatchi & Saatchi website

Full podcast transcription

 

#22 Chris Schwarz on Running a Digital Agency while Roaming the Planet

Skyping in from a beach in the Maldives Chris Schwarz  tells how he has managed to run his digital agency for the last 4 years while continually travelling.

Episode #22 – Host: Tim Martin
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Chris
Shownotes

Chris on LinkedIn and Instagram
Digital Leaf website

Full podcast transcript

 

#21 Gerry McCusker on Being a ‘Tough to Love’ Brand in Social Media

Organisations whose operational and reputational DNA involves enforcement, jurisdiction, policing, prohibition or taxation are not cool. Just aren’t. And when they’re on social, they’re more often flamed than famed.

Episode #21 – Host: Tim Martin
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Gerry
Shownotes

Gerry McCusker on LinkedIn
EngageORM website, blog, YouTube and Flickr

Full podcast transcript

 

#20 Nicole Matejic on Social Media in Modern Warfare

Tweet and blogs are the new bombs and rockets. Nicole Matejic, a social media trainer for NATO offers a glimpse of modern warfare in an age of social networks.

Episode #20 – Host: Tim Martin
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Nicole
 Shownotes

Nicole Matejic on LinkedIn
Info Ops HQ website, blog, newsroom, LinkedIn, Twitter, Facebook, Instagram and Tumblr
Rumour Tracker
@combatjourno on Twitter
Israel Defense Forces (IDF) Facebook, YouTube, Twitter and Pinterest
NET:101 blog post on the IDF’s use of social media

 Full podcast transcript

 

#19 Scott Kilmartin on the Online Presence of Restaurants, Bars & Cafes

So you own/manage a restaurant, bar, nightclub or cafe… here’s to getting serious about your online presence.

Episode #19 – Host: Tim Martin
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Scott
Shownotes

Online Store Guys website, Twitter, Facebook, Instagram and Pinterest
‘Great bar and restaurant website design’ – blog post
Mel: Hot or Not
Dimmi Online Restaurant Reservations
MyGuestlist
Messina
Chin Chin

Full podcast transcript

 

#18 Simon Pilkington on Google Analytics

You probably have Google Analytics sitting on your website, but are you utilising even a small fraction of all the wonderful stuff it can do for you? Find out here with Certified Google Analytics Partner, Simon Pilkington from Technium.

Episode #18 – Host: Tim Martin
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Simon Pilington
Shownotes

Technium website
Simon Pilkington Twitter and Google+
Google Analytics
Google Apps
How to grant guest account access to a GA account
Google URL Builder
Bit.ly URL shortener
Campaign Monitor – how to connect your GA account
MailChimp – how to connect your GA account

Full podcast transcript

 

#17 Glenn Todd on WordPress

The in’s and out’s of using WordPress for your next website or blog… Glenn Todd from Dvise is the walking resource.

Episode #17 – Host: Tim Martin
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Glenn
Shownotes

Dvise Creative website
WordPress.com (a hosted solution for your blog/website)
WordPress.org (for self-hosting your own blog/website)
Themeforest
Lynda.com
BackupBuddy
WordPress plugins directory
Shopify plugin
Jetpack plugin by WordPress
Gravity Forms plugin
Bulk Page Creator plugin
Yoast plugin
Advanced Custom Fields plugin
BackUpWordPress plugin
Adminimize plugin

Working with WordPress and the Internet (Dvise website resource)
Recommended WordPress plugins (Dvise website resource)
Glenn’s WordPress training courses (Melbourne only)

 Full podcast transcript

 

#16 Jenni Beattie on Not-For-Profit Social Media

Jenni Beattie has been an online community manager since long before social media was even a thing. She has a strong background working with NFP’s in the health sector, and until recently was the Social Media Community and Strategy Manager for the Cancer Council (NSW).  In this episode Jennie highlights the differences (or not) between running social media for cause related and profit-driven objectives.

Episode #16 – Host: Tim Martin
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Jenni
Shownotes

Jenni on LinkedIn and Twitter
Cancer Council NSW
Symplur

Full podcast transcript 

 

#15 Tim Martin on Social Media

The tables are turned… Adam Franklin interviews me on his own podcast, Web Marketing That Works (originally posted 31 May 2014).

Episode #15 – Host: Adam Franklin
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Tim Martin
Shownotes

Web Marketing That Works Podcast (on iTunes)

Full podcast transcript 

 

#14 Adam Franklin on Web Marketing That Works

Adam Franklin is the co-author of newly released book, Web Marketing That Works and the co-founder of Australian digital agency Bluewire Media. Adam discusses the path the traditional publishing process forced him to take, why he’s happy he took it, and also why he’s grateful he had a pre-existing digital/ social media platform to launch the book from.

Episode #14 – Host: Tim Martin
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Adam
Shownotes

Adam on LinkedIn and Twitter
Adam’s blog
Bluewire Media
Web Marketing that Works book (Amazon)
Web Marketing that Works Podcast (iTunes)
Verne Harnish
Valerie Khoo
Seth Godin
Jay Baer
Entrepreneur on Fire podcast
Podcast Launch: A complete guide to launching your Podcast, John Lee Dumas (Amazon)
Social Media Examiner podcast
SoundCloud
Blubrry podcast plugin for WordPress
Stitcher

Full podcast transcript

 

#13 Dan Toombs on Lawyers and Social Media

Dan Toombs, lawyer and founder of digital agency Fast Firms discusses the difficulties – both real and imagined – that law firms are up against when it comes to integrating social media into their marketing and communications mix.

Episode #13 – Host: Tim Martin
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Dan
Shownotes

Fast Firms
LawBuddy
Erin Brockovich
LawPath
Bespoke (Law)
Wistia (video hosting platform)

Full podcast transcript 

 

#12 Mark Parker on Content

Mark Parker, Queensland State Manager at Kinship Digital,  social media speaker and trainer, talks content…. or more specifically, how to amplify reach and heighten impact.

Episode #12 – Host: Tim Martin
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Mark
Shownotes

Mark Parker on LinkedIn
Kinship Digital
LinkedIn Groups

Full podcast transcript