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Web Marketing That Works, an Interview with Adam Franklin from Bluewire Media


 

Interviewer: Tim Martin, June 2014. Episode #14 from the NET:101 podcast.

 

 

Podcast Transcript

 

TIM: Hello. With me today I have Adam Franklin, who is the co-author of Web Marketing That Works, new book that’s just out – and we’ll talk about that shortly – and also the co-founder of Bluewire Media. Adam, hello.

 

ADAM: Hello, Tim. Thanks for having me.

 

TIM: You and I have known each other for awhile, haven’t we?

 

ADAM: Absolutely, yes. We met in Melbourne, yeah, many years ago.

 

TIM: Good. So you’ve got an agency, you’re based in Sydney, and I think that’s how I know you is through the agency and following you on social media. In fact, I think following you before social media even became a big thing.

 

ADAM: Yeah, absolutely.

 

TIM: You’ve got a new book out, which I have a copy of, a nice fresh copy on my desk, Web Marketing That Works. I’d love for you to walk us through the ins and outs of that. Not so much the content – well, obviously the content, but more the process around how you got that book together, and also what you’ve done in terms of promoting it after it was published.

 

ADAM: Yeah, sure. It’s been one of those things that’s been in the back of my mind and in the pipeline for many, many years, ever since a guy called Verne Harnish encouraged us to “own the ink,” so to speak, and that’s a great way to be an authority in your industry. He said the best way to own the ink is to actually write a book. So it’s been something for many, many years that we’ve aspired to do.

But more recently, last year we put together a book proposal and then we were lucky enough to get a book deal. So we had a 3-month deadline to produce the manuscript, and then when it came back from the editor, they did a wonderful job. Then we had 3 weeks to do the final edits of that, and then it went in to the printing process. It was launched officially in bookstores in Australia and the U.S. in May this year.

 

TIM: Congratulations. The obvious question is, why a dead tree format bit of content from a digital guy like yourself?

 

ADAM: (laughs) Great question. Well, it is available on Kindle and as an eBook, so it’s certainly available in digital formats as well. But the dead tree format is, one, partly because that’s what the publisher wants, but two, I wanted it too. There’s something cool about actually handing a book to somebody or having a book on a bookshelf that’s tangible.

A lot of people refer to a book as a $30 business card, and I totally agree with that. If you can hand that over or someone can actually pull that off the shelf and purchase it, then it sticks on their shelf. You don’t throw books away; you typically often throw business cards away. So a dead tree format still has a lot of credibility, I think, in terms of actually being able to touch it.

 

TIM: What was it like getting the book together? You had to sit down and develop chapters and write a lot of things and proofread copy and all that sort of thing. What was that like?

 

ADAM: It was an interesting process, actually. I’m very grateful for Valerie Khoo’s guidance; we attended her “How to Write a Business Book” course last year before we got the book proposal together. She taught us the ins and outs of not only the book proposal process, but the book writing process and even the book marketing process. So with her guidance, it was a lot smoother than it would’ve been had Toby and I just been trying to wing it on our own.

But it was really good I think having a deadline from the publisher, which made it all happen. It all kind of happened so quickly that I look back and go, “Yeah, we wrote a book, and it was all within 3 months.” And with a 3 month deadline, you don’t really do much in the first month, and you do a lot more in the last month. Bit like a uni assignment, really.

But I’m grateful that – Toby and I took a week, we went away and just did a lock ourselves away week where we just really thought through the framework and the chapter structure and the key messages that we wanted to put into the book. Once we’d done that thinking upfront, the words just flowed out a lot more smoothly.

 

TIM: So you didn’t pull an all-nighter the night before?

 

ADAM: (laughs) Well, I’ve done plenty of those in my uni days, Tim, but not quite an all-nighter, no.

 

TIM: Good stuff. Now, getting the book completed and physically published is one thing; tell us about the promotion around it, digital and social and otherwise.

 

ADAM: That was the part that I was most excited about as a web marketer. Obviously the title of the book is Web Marketing That Works, so it really had to be practicing what we preached. Getting the book done was great, but the marketing side of it actually takes up a lot more time than writing the book in the first place.

Once it went to the printer’s, or once we signed off on the final manuscript, then we had a period of about 4 months before it came out officially. So we spent that time – we already had a plan of attack in place. We really wanted to be connecting with a lot of bloggers. We wanted to actually launch a podcast as well, so we started a podcast by the same name, which was Web Marketing That Works, so that we had visibility on iTunes and we could be telling our story via our podcast to promote the book as well. We reached out to our media contacts, sent bloggers copies of the book as well.

So it was a really thorough marketing process that we did in the lead up to the book. And we did a lot of research in the years leading up to the book, following people like Seth Godin and Michael Hyatt and Jay Baer and looking at the sort of things that they wrote about on their blog that worked and didn’t work for them with their book launches. So we kept I guess a file of all these blog articles of what other people had done to promote their book, and we basically tried to implement those things ourselves.

 

TIM: Essentially, you’ve created  a platform, haven’t you?

 

ADAM: That’s the idea, yeah. We certainly tried to create a platform before we wrote the book. It would be very hard to write a book, I think, without a decent platform to sell it. Because really, yes, it’s great having it in bookstores and everything, but a lot of the marketing comes down to the author as well in terms of speaking and promoting it to their own audience. So yeah, building a platform, absolutely.

 

TIM: The idea of a platform is the ability to cross-sell and cross-promote different ideas, concepts, products, yeah?

 

ADAM: Yeah, absolutely. Directly to your audience and via other people’s audiences as well.

 

TIM: The book will lend credibility to the Bluewire Media brand, credibility to yourself as a speaker, as a consultant.

 

ADAM: Yeah, and it’s really cool; for $30 bucks, it’s all of my and Toby’s best thinking over the last 9 1/2 years, all condensed into something that you can read over the course of a weekend. It’s really nice to have that all packaged together for $30 so that people can get a feel for what we’re all about, and if they like the framework and they like the stories and the advice and the templates that we share in the book, then they might also decide to purchase more from us further down the track.

 

TIM: What does it feel like to have things locked in time? Like you can’t go back and change a chapter now, can you?

 

ADAM: No. It’s a very unusual feeling, because never before has that been the case. With what you do on the web, you can always edit things on a blog or you can revise an eBook and release a newer version. But it put a lot of – it was good, actually, because it forced us to make sure that it was our very best thinking, because obviously we can’t change something now. So it put a fire underneath us to actually make sure it was our best work, which I’m grateful for.

 

TIM: I like the old Woody Allen quip that 80% of success is turning up. So rather than just sit around and talk about it, you actually knuckled down and you produced it, yeah?

 

ADAM: Yeah, and again, that deadline from the publisher really helped us produce it. If we were self-publishing, I’m not convinced that we would’ve got it done, because always other stuff comes up in life and in business, and writing a book would probably often fall off the to-do list when other things come up that are more urgent or more important. But certainly once it’s in a contract form and you have to produce something by a certain date, it gets done.

 

TIM: Thinking about publishing online or through social media, you’ve got status updates that the various platforms require you to be I guess committed to, but publishing a bit of content or a couple bits of content half-yearly or yearly that are little more than a status update, a report, a white paper, survey, or a book – what are your ideas around embracing that as a regular content cycle?

 

ADAM: Yeah, absolutely. I think that’s some of the most important content you can create. It’s what I refer to as flagship content or premium content in the book. And not only is it evergreen, which means it’s valuable and it’s not just something that’s to do with the news today – it lasts – but it really is the gift that keeps on giving.

Because if you produce a great report – and what’s worked particularly well for us has been templates that we share with people for free on our website – what happens then is that you produce a template – that’s our example, we produce a template, and once it’s out there, it keeps on attracting people to it. It keeps attracting people to the website, it keeps attracting people to sign up and download it to be on our email list, to receive our Bluewire News.

And if you do a decent job with that piece of flagship content, then for years and years and years afterwards, you’ll continue to be attracting leads and customers and revenue, all because of something that you did once well. As opposed to having to do updates every couple of hours every day, it’s better, in my opinion, to focus a whole bunch of time and effort and resources into one thing that’s really good.

 

TIM: I completely agree. You mentioned email. I know there’s a lot of people, in the excitement and the rush to social media, that are probably overlooking email as a valuable resource, the ability to outbound market to people that have voluntarily given you their name and email address. Could you talk to that for a  second?

 

ADAM: Absolutely. Email to me is the most important and most powerful social media platform. And I do call it a social media platform; in fact, the original social media platform, because you can communicate one-to-one, you can communicate one-to-many, things can go viral. It’s got all the same attributes as the social media platforms that we typically think of like Facebook or Twitter.

But the thing with email that makes it, in my opinion, at least 20 times more powerful than social media is the fact that, one, everybody’s got an email address. Not everybody’s on Twitter or Facebook or any of the other platforms. Everybody’s got email, and typically, especially if you’re marketing to people in business or people who work, which is a lot of us, most people have email open all day.

Whereas if people had their Facebook or their Twitter or their LinkedIn open all day, people would typically think they’re bludging because they’re mucking around on social media. Whether they are or not is not the issue; it’s the perception that they are, and so a lot of those platforms aren’t open on their computer screen all day, whereas email nearly always is open.

As well, it’s the fact that once you get an email, it stays in your inbox until you either read it, delete it, or ignore it, whereas any updates that come through from Twitter or from LinkedIn or from Facebook, typically it’s part of that news feed, and you’ve actually got to be logged in, looking at it, to see that information that’s come in rather than to an email that’s there all the time.

So absolutely, email to me is the most powerful form. And plus, people are comfortable with buying stuff off email. If you’re in business, you’ve obviously got to market your services or products and sell them; email is key for that, because people are comfortable. It’s a business communication format, and people are comfortable either clicking stuff and pulling out their credit card to buy or replying to an email saying “Yes, I approve this proposal. Please invoice me.” It’s a very business-orientated platform.

 

TIM: I love it, too. I think one of my biggest regrets is that I started collecting qualified email addresses too late. I mean, I’ve started now, but I wish I had started 7 years ago when I set my business up.

 

ADAM: Yeah, it’s often one of those things, isn’t it? You go, “Oh, what could I have done differently?” I have collected emails for a long time, but there’s things that I could’ve put in place sooner to accelerate that process. But I think getting started is the primary thing. But yes, it is really useful to have a list.

 

TIM: I’m still seeing lots of emails that – I subscribe to various newsletters that there’s no call to action in the newsletter itself. It’s information, it’s good content, but it’s not linking back anywhere or asking me to do anything as a result of having read what I’ve read.

 

ADAM: Yeah, I think certainly you need calls to action in sales emails. In a regular – I mean, what I like to do is 9 times out of 10 have value-add free content for the readers, and roughly 1 in 10 times have an offer where they can actually enter into a commercial relationship with us, whether that’s buying a ticket for an event or buying an eBook or buying a course or buying our book.


But for the regular value-add Bluewire News, yes, I have calls to action to click through and read more, but that’s because I’ve got quite a few articles typically on my newsletter, and maybe a template where they have to click to download. It is possible, I think, to deliver all the information that you might want to into the email itself, but you’re certainly going to need a call to action if you’re looking to drive people to sign up for something or to pay for something.

 

TIM: What’s big on your radar at the moment? Lots of developments around social and digital and otherwise; what’s exciting you, Adam?

 

ADAM: What’s exciting me is the realization that the IP that we’ve built up over the last 9 1/2 years is – typically, for the first part of our journey as Bluewire, we’ve been doing in-person consultations and in-person implementation for people, which has really limited our marketplace to pretty much Brisbane and Sydney. Sure, we’ve flown to a few other cities, Perth and down to Victoria a couple of times to work with clients, but we have been quite restricted in who we can work with.

But what’s exciting me at the moment is the realization that the vast majority of our email subscribers are from outside of Brisbane and Sydney. There’s tons in America and England and all the different continents. What Toby and I are doing at the moment is packaging our IP. Exactly the same stuff that we would teach people in person, in a consultation or in a workshop, but we’re packaging that up as an online course. So they can access the same workbooks, we’re putting together training videos – just like we would teach it to somebody in person, but we’re talking to the camera.

So that means now people from all over the world can actually access the same information, and to us that opens up that leverage and we can scale our business a bit more. So that’s what’s exciting us at the moment.

 

TIM: Wow, that is exciting. Is that as a means to generate revenue in its own right, or is this part of the Bluewire Media platform?

 

ADAM: A bit of both, Tim. You’ve got to be delivering value first, before you can ever hope to generate any revenue from it. So typically we’ve got the 33 free templates that we have as part of the book, but people can download them from our website for free. That’s what we’re giving away as I guess something for a lot of people to try before they buy. We’ve also got a handful of free training videos that are available on our website.

The idea then is that if people have used our templates and undergone our free training videos, then hopefully they’ve experienced enough value already to want to actually then come onto our paid course. We will be growing our platform by giving away the free stuff, and then hopefully converting the people who are actually ready to take action and to put it into practice; then they will hopefully sign up to become a member of the paid course.

 

TIM: I was reading an article the other day that really made me think about how businesses are positioning themselves in an environment where content is so important, and the idea that you’re a publisher first and you sell whatever it is that you sell secondly. Your ability to produce video or audio or long form text cuts across all industry sectors – B-to-B, B-to-C, profit, not-for-profit. You’re first and foremost a publisher, and then you try and work out what you’re going to sell around the edges of your publishing efforts.

 

ADAM: Yeah, that’s totally how I see it. A lot of the particularly tech companies and information publishing companies, basically they’ll give away 95%, 98% of their content for free, and then they monetize that final 2% to 5%. And really, if they’re publishing lots and lots of good quality free content, they build up the number of people in their audience that are interested in what they’ve got to say, and there’ll be a percentage of those people that are actually ready to buy.

If you look at Google, the vast majority of us use Google for search, which is totally free for us. But Google makes its money off its Adwords, which businesses or people who are prepared to pay per click, and that’s only a small fraction of the number of people in the world that actually use Google for free. Same for Facebook. We mostly use that for free; they make their money off the small percentage of people that are prepared to pay to promote their content or to boost their posts.

And same goes for the philosophy that we’ve taken: we’ll give most of it away to deliver value and to help people understand web marketing, and then the people that are looking to take that next step, then they’ll be prepared to pay.

 

TIM: What about the idea that content doesn’t need to be a means to an end, but can become an end in itself, and that if you embrace that idea of continual publishing, you become a publisher, and you actually don’t need to sell stuff beyond what it is that you’re publishing? You may have thought that you’re putting stuff out there to sell your widgets or whatever, but let’s forget about the widgets and let’s monetize our IP.

 

ADAM: Totally. I think the IP itself is often the valuable part. I mean, you can actually – for example, we could go and actually do people’s social media for them, but there’s a lot more scale and a lot more value, I think, to teaching people what to do, and then they can do it themselves. So it’s the actual IP of how to do it that’s valuable, more so than me turning up to do somebody’s Facebook updates for them.

The borders around these countries have basically dissolved now with the internet, so you can be working with anybody on the planet, and the IP around that – and everybody’s got an area of expertise that is worth something to somebody else. Everybody’s been on a journey of some description that somebody’s trying to emulate, and that IP in itself is valuable.

So yes, the content itself is often more valuable than the widgets that you may typically be selling.

 

TIM: Yeah, so maybe stuff the widgets. Just sell content.

 

ADAM: Yeah.

 

TIM: If we were to extend that idea out, people are going to have to get a little more used to the tools of production. We are like mini media outlets; we’re mini television stations or radio stations or printing presses. You’re going to have to get more familiar with physically handling some recording devices and how to edit and manipulate digital content.

 

ADAM: Yeah, I think so. I mean, you can outsource it, but really at the end of the day, I think they’re the sort of skills you need to learn. Pretty much like when computers came out, we all had to learn how to use a computer, and when email came out, we all had to learn the ins and outs of email. And Word documents and Excel spreadsheets.

That’s all stuff that computer literate people can do, and I think now that WordPress and podcasts and everything else has come out, they’re the skills – like video editing, they’re the sorts of skills that I think, if you’re serious about building a platform and embracing the web, they’re the basics that you really need to have.

And yes, they can be daunting and overwhelming at the start, just like computers were, just like email was, and a Word document was. But once you get the hang of it, it just becomes second nature.

 

TIM: It must be very inhibiting for organizations, regardless of their size, to have to outsource basic tasks. Or not even outsource, but ask somebody down the hallway to do a basic editing job on a piece of video for them. If you’ve got to do that every single digital content asset that you produce, it’s really going to slow you down, isn’t it?

 

ADAM: I think so. And I was doing that a couple of years ago, too. I would send videos off to be edited for me, and then I thought, I’d much prefer to just have this skill set myself so I can record a video and put it up onto YouTube or record a podcast and edit it and do it myself. Even blog posts, we used to have outsourced, because we’d write the article and get our developers to pop it up onto WordPress.

But it is double handling and it is very cumbersome, so yeah, definitely worthwhile learning those skills.

 

TIM: You said before that you launched a podcast to support the Web Marketing That Works book. Can you tell us about the podcast and that journey?

 

ADAM: Absolutely. I’ve been interviewed on a couple of podcasts over the years, but what really caught my attention was the Entrepreneur on Fire podcast. After John Lee Dumas, the host – he interviewed me a couple of years ago; I think it was Episode 95, and I’ve been following his journey ever since. He’s had spectacular success in terms of monetizing that podcast and building products off the back of it.

But what was so appealing was the idea that the podcasting marketplace wasn’t as crowded as say the blogging marketplace. A lot of people prefer to talk than write, and that certainly rings true for me, and it was something that I’d wanted to add to I guess our media empire, so to speak, but I just didn’t quite know the ins and outs of it. Because it got quite technical.

So really, John’s Kindle book for $3, called Podcast Launch, taught me everything I needed to do from a technical standpoint to actually launch a podcast. And originally, I’d actually had it penciled in to launch probably a couple of months after the book had launched, because I thought “No point trying to do two things at once. I’ll do the book and then I’ll do the podcast.”

But luckily, one night I was listening to the Social Media Examiner podcast, and there was a chat with Chris Ducker and Brian Clark, and they were both saying how launching a podcast is a really great way to help launch a product or a book, or anything else for that matter, because you’ve got 8 weeks to make the most of the New & Noteworthy period on iTunes, and it can be a really great way to attract attention, to attract subscribers, and to build awareness around the product that you’re lunching.

So luckily I heard that a couple of weeks out from my book launch, and I thought, “Great, I’ve got all these interviews lined up. I’ve done them all, I’ve recorded them all. I’ve just got to put them up and publish them as opposed to putting it off for another couple of months.” So because I had a stockpile of content with guest interviews like yourself, Tim – and in between each of those, Toby and I would do our own show. So we launched with five episodes and then released about two or three per week for the subsequent period of time.

What that enabled us to do was basically be on that New & Noteworthy list, at least in Australia anyway, and we would talk about the book in the podcast. So a new bunch of people were now aware of the book, there was clear calls to action in the podcast to go and download the templates for free, and so that helped build our subscriber list as well. So all in all, it was a great project to actually be doing at the same time, or in conjunction with our book launch.

And it’s certainly something we’re going to keep doing. It’s great fun just to be chatting to yourself or to Toby, and it’s a great way to talk with people who you may not necessarily always have the opportunity to talk to, but because you’ve got a podcast that people listen to, they’re much more inclined to have a half-hour chat with you.

 

TIM: Yeah, and I love producing my podcast, too. It has been a lot of fun. You made the comment that it is actually easier to talk than to write, but for me, I find it easier to listen rather than read. I find great benefit in being able to walk the dog and listen to a podcast at the same time. It’s a very efficient way for me to get information.

The podcast itself, I know it does still seem daunting to a lot of people, how you get it up on iTunes, and we’re talking about streaming audio and so forth. But if we really break it down, we’re just talking about the ability to record an mp3 file – and that could be your internal mic with your laptop, or an external mic for slightly higher quality. Getting it up onto a distribution platform – it could be SoundCloud, there are plug-ins for WordPress and so forth. I think we both use Blubrry, don’t we?

 

ADAM: Yep.

 

TIM: And then having that file, allowing people to subscribe to it or be able to go to an audio widget and play and listen to it as it streams or download it onto their mp3 player or iPhone or whatever it may be. So it seems more complex than it really is.

 

ADAM: It does. Anything new, anything unknown has that element of being a bit scary, but once you break it down and learn from people that have gone through that process already, then it becomes a lot more achievable.

And the great thing is, iTunes and Stitcher Radio are such big marketplaces that just having your podcast on there, people find it and download it and listen to it. It’s a lot easier to get exposure there, I find, than starting a blog from scratch. You can start a blog from scratch and no one will read it for the first 6 months, unless you’re doing some good guest blogging to get people aware of you. So there’s a lot of benefit to having a podcast.

 

TIM: Yeah, and it doesn’t need to be marketing-driven either, does it? For example, if we were to sit down with an engineering company, for example, and podcast about engineering-based concepts, that will obviously catch the attention of engineers on the other side.

 

ADAM: Yeah, absolutely. And if you’re talking about stuff that’s of educational value and informative to them or entertaining to them, it’s a very powerful way to strengthen that relationship on a big scale. And as you said, like when you’re walking the dog, when you’re listening to stuff, it’s one of the only things you can do simultaneously whilst driving in the car or walking the dog or going for a run. Because obviously you can’t read your iPhone whilst driving your car or going for a run. But listening, you can, and you’ve got that really intimate relationship with the person who’s listening.

 

TIM: Yep. Okay, look, we started with the book; let’s finish with the book. What would be some of your takeaways?

 

ADAM: The main idea, Tim, is the fact that you can build a web marketing asset that appreciates over time and increases in value as opposed to spending money on advertising, which depreciates almost instantly.

A little while ago, Toby had a meeting at North Sydney, and he was chatting to two gentlemen that own their own business, and they said to him, “We’re spending about six grand a month on Google Adwords, and yes, it’s delivering us some traffic and some leads, but each month we’re having to pay more and more to get those same results. And once people click on that link, that’s gone. We’ve got to reach into our pocket again the next month for the same results.” He said “It feels like we’ve got this advertising addiction,” and they were really keen to kick the habit. They said, “Can you help?”

Toby said, “Yeah, we can,” and he told them the story of this blog article I wrote last year. It was called “Marketing Experiments: Email subject lines that get clicked.” Anyway, I wrote that in April, and when I wrote it, it had a certain amount of value. But the good thing about it was that it was still there the next day, the next week, and the next month.

And not only that – it didn’t just depreciate and disappear, it stayed there – but it also increased in value, and the reason for that is because people started to comment on it, so there was more of people’s input, which added to the value of the content. People started sharing it through social networks, so there was social proof that this content was worth reading.

And the real kicker for us was 6 months later, the Buffer blog, which has a huge readership, it actually linked to that article from their blog. So 6 months later, we had this huge surge of traffic to our website for an article that I’d written 6 months before that. And of those people that came to the blog, a certain number of those people decided to download our Web Strategy Planning template, which is a free download off our blog, and they in doing so opted in to receive our Bluewire News.

Those people then received our newsletter for a couple of months, and one of those people actually then asked how he could engage our services. So we sent him a proposal, which he approved, and that was 3 months after he’d been receiving the newsletter. So you can see that an article that I wrote 6 months earlier then just continued to increase in value, and you can see how that then attracted leads and customers and revenue, in stark contrast to people having to pay for Google ads to get their traffic and their leads.

So really, the key idea is you can build a web marketing asset, and you don’t need to be hooked on advertising.

 

TIM: Yeah, this idea that assets don’t necessarily depreciate, and in some instances, in an online context at least, they can appreciate.

 

ADAM: Absolutely. And the more content that you put out there into the internet, onto the web, there’s tons of people continuing to read it on a daily basis, and you never know where your next customer could come from. Because you’ve got all this stuff out on iTunes and out on your blog and on YouTube, and people can stumble across it and find it through Google and get to know you and like you and trust you over time, and they can become your customers.

And the longer you can be doing that, then you’ve got all this stuff out there that’s just attracting people into your business.

 

TIM: So we’re thinking it’s a marathon, not a sprint?

 

ADAM: Yeah, absolutely. Absolutely. I remember someone asked Steve Moneghetti what the hardest part about running a marathon was, and he said “Putting on your shoes.” If you just get started, the rest will take care of itself. The hardest bit is getting started.

 

TIM: Completely. Adam, one more takeaway for us.

 

ADAM: One more takeaway is the fact that there’s 33 free templates in there. Toby and I spent the last 9 1/2 years reading hundreds of blogs and attending dozens of conferences and interviewing people and really putting into practice what we’ve learnt. So we’ve been students of web marketing and also practitioners of web marketing, and we’ve distilled a lot of that into these 33 free templates so that it makes it a lot easier for people just to pick them up, have a look at them, fill them out and away they go.

So pretty much for nearly every component of the web marketing universe, we’ve got a template that people can just download and get started. So it’s not just a matter of reading the theory behind it; there’s actually tools to help you take that very first step – the equivalent of putting on your shoes to run a marathon. Our intention has been to try and make it easy to get started.

 

TIM: Excellent. So the book is Web Marketing That Works. Where can people get that?

 

ADAM: It’s now available officially everywhere. Amazon, Kindle, bookstores in Australia and the U.S., as well as online retailers. E-tailers, retailers. Booktopia, as an example, Google Play. So basically, if you Google it or you head to Amazon, you’ll find plenty of places to be able to buy it.

 

TIM: Excellent. Of course, I’m still waiting for the audio edition.

 

ADAM: Yes, that’s the next – hopefully that’s a project coming up at some point. I’m not quite sure when, but I’ll have a chat with the publisher, because I’d love to get the audio book version up on Audible at some stage.

 

TIM: Maybe bet Stephen Fry to read it or somebody cool like that.

 

ADAM: (laughs) Don’t you like my voice, Tim?

 

TIM: I love your voice, Adam. Don’t get me wrong.

 

ADAM: I can even do it with a [inaudible 00:33:57] accent if you like.

 

TIM: Yes, thank you. And where can people find you personally?

 

ADAM: I’m available on Twitter @franklin_adam. Email is adam.franklin@bluewiremedia.com.au. And if people are interested in those free marketing templates, they can head over to bluewiremedia.com.au/book, and you can download all of those for free.

 

TIM: Excellent. And of course, those links will be in the show notes if you want to check them out later. Adam, always a pleasure to talk to you.

 

ADAM: Likewise, Tim. Thank you.

 

TIM: Do it again soon. Ciao.

 

ADAM: Ciao.

 

 

 

Shownotes

Adam on LinkedIn and Twitter
Adam’s blog
Bluewire Media
Web Marketing that Works book (Amazon)
Web Marketing that Works Podcast (iTunes)
Verne Harnish
Valerie Khoo
Seth Godin
Jay Baer
Entrepreneur on Fire podcast
Podcast Launch: A complete guide to launching your Podcast, John Lee Dumas (Amazon)
Social Media Examiner podcast
SoundCloud
Blubrry podcast plugin for WordPress
Stitcher