Social Media Measurement and Metrics
TWITTER
@profile
- followers
- mentions
- list additions
- list subscriptions
- direct messages
tweets
- retweets
- favourites
- replies
- clicks away from Twitter*
org website
- referral traffic from profile bio & individual tweets
- tweet button plugin engagement
FACEBOOK
brand page
- fans
- ‘talking about this’ (PTAT)
- ‘were here’
- average star rating (out of 5)
- direct messages
posts
- reach
- comments
- likes
- shares
- clicks away from Facebook*
page ‘insights’
- likes – unlikes, organic & paid
- likes – source
- reach – posts reach
- reach – likes, comments & shares
- reach – hide, report as spam, unlikes
- visits – timeline & info tabs
- visits – page actions
- posts – when your fans are online
- posts – post types
- posts - top posts from pages to watch
- posts - all posts published
- people – your fans
- people – people reached
- people – people engaged
- people – check-ins
competitions
- entries
- likes
- email addresses
events
- RSVP’s
coupons
- claims
- redemptions
apps
- various internal app measures, inc. fcommerce
org website
- referral traffic from about section, apps & individual posts*
- Like button plugin engagement
YOUTUBE
aggregate channel & video viewership
- views
- minutes watched
- viewer demographics
- viewer playback locations
- viewer sources
- viewer devices
- audience retention
aggregate channel & video engagement
- subscribers
- likes & dislikes
- favorites
- comments
- sharing
- annotations
org website
- referral traffic from channel and individual video descriptions
GOOGLE+
brand page
- circle inclusions
- +1’s
business listing
- average rating (out of 5)
- reviews
- impressions
- discovery keywords
- clicks
posts
- impressions
- comments
- likes
- shares
- clicks away from Google+*
org website
- referral traffic from brand page and individual posts*
- +1 button plugin engagement
PINTEREST
brand page
- followers
- pins
- pinners
- repins
- repinners
- impressions
- reach
- clicks
- visitors
boards
- followers
pins
- repins
- comments
- likes
- shares
org website
- referral traffic from brand page and individual pins
- pin-it button plugin engagement
INSTAGRAM
profile
- followers
posts
- likes
- comments
org website
- referral traffic from profile info - app and web brand page
LINKEDIN - company or showcase page
company or showcase page
- followers
updates
- impressions
- comments
- likes
- shares
- clicks away from LinkedIn*
org website
- referral traffic from pages and individual posts
LINKEDIN – personal profile
profile
- connections
- profile views
updates
- impressions
- comments
- likes
- shares
- clicks away from LinkedIn*
org website
- referral traffic from profile and individual updates
- share-it button plugin engagement
BLOG
blog
- subscribers – email or rss
- Google Analytics - full website reporting capabilities inc. ‘conversion goals’
posts
- comments
- trackbacks
- share button plugins engagement
org website
- referral traffic from blog and individual posts
GOOGLE ANALYTICS
org website
- full reporting capabilities inc. ‘conversion goals’ via granular social traffic source
- acquisition > social > overview
- acquisition > social > network referrals
- acquisition > social > data hub activity
- acquisition > social > landing pages
- acquisition > social > trackbacks
- acquisition > social > conversions
- acquisition > social > plugins
- acquisition > social > visitors flow
*optional use of shortened url’s to track when and from where the clicks occurred
