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Social Media Measurement and Metrics

 

TWITTER

@profile

  • followers
  • mentions
  • list additions
  • list subscriptions
  • direct messages

tweets

  • retweets
  • favourites
  • replies
  • clicks away from Twitter*

org website

  • referral traffic from profile bio & individual tweets
  • tweet button plugin engagement

 

FACEBOOK

brand page

  • fans
  • ‘talking about this’ (PTAT)
  • ‘were here’
  • average star rating (out of 5)
  • direct messages

posts

  • reach
  • comments
  • likes
  • shares
  • clicks away from Facebook*

page ‘insights’

  • likes – unlikes, organic & paid
  • likes – source
  • reach – posts reach
  • reach –  likes, comments & shares
  • reach – hide, report as spam, unlikes
  • visits – timeline & info tabs
  • visits – page actions
  • posts – when your fans are online
  • posts – post types
  • posts - top posts from pages to watch
  • posts - all posts published
  • people – your fans
  • people – people reached
  • people – people engaged
  • people – check-ins

competitions

  • entries
  • likes
  • email addresses

events

  • RSVP’s

coupons

  • claims
  • redemptions

apps

  • various internal app measures, inc. fcommerce

org website

  • referral traffic from about section, apps & individual posts*
  • Like button plugin engagement

YOUTUBE

aggregate channel & video viewership

  • views
  • minutes watched
  • viewer demographics
  • viewer playback locations
  • viewer sources
  • viewer devices
  • audience retention

aggregate channel & video engagement

  • subscribers
  • likes & dislikes
  • favorites
  • comments
  • sharing
  • annotations

org website

  • referral traffic from channel and individual video descriptions

GOOGLE+

brand page

  • circle inclusions
  • +1’s

business listing

  • average rating (out of 5)
  • reviews
  • impressions
  • discovery keywords
  • clicks

posts

  • impressions
  • comments
  • likes
  • shares
  • clicks away from Google+*

org website

  • referral traffic from brand page and individual posts*
  • +1 button plugin engagement

 

PINTEREST

brand page

  • followers
  • pins
  • pinners
  • repins
  • repinners
  • impressions
  • reach
  • clicks
  • visitors

boards

  • followers

pins

  • repins
  • comments
  • likes
  • shares

org website

  • referral traffic from brand page and individual pins
  • pin-it button plugin engagement

 

INSTAGRAM

profile

  • followers

posts

  • likes
  • comments

org website

  • referral traffic from profile info - app and web brand page

LINKEDIN - company or showcase page

company or showcase page

  • followers

updates

  • impressions
  • comments
  • likes
  • shares
  • clicks away from LinkedIn*

org website

  • referral traffic from pages and individual posts

LINKEDIN – personal profile

profile

  • connections
  • profile views

updates

  • impressions
  • comments
  • likes
  • shares
  • clicks away from LinkedIn*

org website

  • referral traffic from profile and individual updates
  • share-it button plugin engagement

BLOG

blog

  • subscribers – email or rss
  • Google Analytics - full website reporting capabilities inc. ‘conversion goals’

posts

  • comments
  • trackbacks
  • share button plugins engagement

org website

  • referral traffic from blog and individual posts

 

GOOGLE ANALYTICS

org website

  • full reporting capabilities inc. ‘conversion goals’ via granular social traffic source
  • acquisition > social > overview
  • acquisition > social > network referrals
  • acquisition > social > data hub activity
  • acquisition > social > landing pages
  • acquisition > social > trackbacks
  • acquisition > social > conversions
  • acquisition > social > plugins
  • acquisition > social > visitors flow

 

 

*optional use of shortened url’s to track when and from where the clicks occurred