Email me course alerts
You'll soon be able to view this page in a print-friendly format

Social Media Marketing Computer Lab Course - Sydney, Melbourne, Brisbane and Perth

 
 

COURSE PROGRAM

 

TWITTER

- Set up your business Twitter account and customise your channel
- Post, respond to, and forward a tweet (retweet)
- Use hashtags for commonly themed posts
- Use URL shorteners

FACEBOOK

- Create a Facebook business page
- Create a segmented Facebook advertising campaign
- View your Facebook analytics dashboard

YOUTUBE

- Set up your YouTube business account
- Search engine optimise your videos and configure viewing/ sharing settings
- View your YouTube analytics dashboard

 LINKEDIN

- Create a personal LinkedIn profile
- Set up a business LinkedIn profile
- Create a segmented LinkedIn advertising campaign

GOOGLE ANALYTICS

- Set up your Google Analytics business account
- Create the analytics tracking code for your website
- View your Google Analytics dashboard

GOOGLE KEYWORD TOOL

- Analyse local search volume for your target keywords
- Learn how to use keyword matching filters
- Generate your own target keyword list 

GOOGLE ADWORDS

- Set up your Google AdWords business account
- Create a trial AdWords campaign (ad creation, keyword triggers, bidding and targeting)
- Set campaign budget ceilings

GOOGLE PLACES BUSINESS LISTING

- Claim, verify and search engine optimise one of your physical business locations
- Insert images and video into your business listing
- Create a redeemable coupon (print and mobile)
- Respond and manage business reviews

ONLINE MONITORING (Google Alerts)

- Create real-time email alerts for any online mentions of your business, brands or competitors
- Use negative filters for cleaner reporting