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Search (and be Findable) - Speaking Topic

 

 

PROGRAM OVERVIEW

  • How online search works (really).

  • Why you should never pay for a Search Engine Optimisation consultant - dispelling common myths. 

  • Understanding your market from a micro-segmentation perspective down to a market of one.

  • Using buyer personas to create the content and page structure of your website.

  • Identifying and dominating your chosen niche - go narrow, go deep.

  • Positioning the website as a workhorse lead generator.

  • Why publishing content through your website content must be an ongoing process.

  • Demonstrating and claiming subject matter expertise by plugging informational holes online.