Search (and be Findable) - Speaking Topic

PROGRAM OVERVIEW

• How online search works (really).
  
  
• Why you should never pay for a Search Engine Optimisation consultant - dispelling common myths. 
  
  
• Understanding your market from a micro-segmentation perspective down to a market of one.
  
  
• Using buyer personas to create the content and page structure of your website.
  
  
• Identifying and dominating your chosen niche - go narrow, go deep.
  
  
• Positioning the website as a workhorse lead generator.
  
  
• Why publishing content through your website content must be an ongoing process.
  
  
• Demonstrating and claiming subject matter expertise by plugging informational holes online.