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Online Video Marketing and Corporate Communications - Workshop Topic
PROGRAM
Building the Internal Business Case for Online Video
- Enhanced brand trust & credibility
- Providing self-help product support
- Supporting corporate communication initiatives
- Increased search visibility
- Richer engagement across all social media channels
Video Categories Review & Examples
- Product demonstrations
- Services delivery
- Customer and client testimonials
- Interviews
- Press releases and announcements
- How-to’s
- Training and induction
- Conference and seminar presentations
- Guided tours
- Opinion pieces
YouTube Platform Features Demonstrations
- Branded channel customisation
- Creating playlists
- Private, public and unlisted video settings
- Thumbnail selection
- Managing comments, video responses and ratings
- In-video Linking to other YouTube videos and channels
- Adding annotations and captions
Production Basics
- Acceptable file limitations, types and sizes
- In-line editing
- Incorporating background audio
- Face-blurring
- Producing still image videos
- Search engine optimisation
Video Streaming Placement Options and Examples
- Website
- Blog
- QR codes
Video Analytics
- Monitor and report on your video reach and engagement