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Online Video Marketing and Corporate Communications - Workshop Topic




Building the Internal Business Case for Online Video

  • Enhanced brand trust & credibility
  • Providing self-help product support
  • Supporting corporate communication initiatives
  • Increased search visibility
  • Richer engagement across all social media channels

Video Categories Review & Examples

  • Product demonstrations
  • Services delivery
  • Customer and client testimonials
  • Interviews
  • Press releases and announcements
  • How-to’s
  • Training and induction
  • Conference and seminar presentations
  • Guided tours
  • Opinion pieces

YouTube Platform Features Demonstrations

  • Branded channel customisation
  • Creating playlists
  • Private, public and unlisted video settings
  • Thumbnail selection
  • Managing comments, video responses and ratings
  • In-video Linking to other YouTube videos and channels
  • Adding annotations and captions

Production Basics

  • Acceptable file limitations, types and sizes
  • In-line editing
  • Incorporating background audio
  • Face-blurring
  • Producing still image videos
  • Search engine optimisation

Video Streaming Placement Options and Examples

  • Website
  • Blog
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • QR codes

Video Analytics

  • Monitor and report on your video reach and engagement