Online Video Marketing and Corporate Communications - Workshop Topic

PROGRAM

Building the Internal Business Case for Online Video

• Enhanced brand trust & credibility
• Providing self-help product support
• Supporting corporate communication initiatives
• Increased search visibility
• Richer engagement across all social media channels
  
  

Video Categories Review & Examples

• Product demonstrations
• Services delivery
• Customer and client testimonials
• Interviews
• Press releases and announcements
• How-to’s
• Training and induction
• Conference and seminar presentations
• Guided tours
• Opinion pieces
  
  

YouTube Platform Features Demonstrations

• Branded channel customisation
• Creating playlists
• Private, public and unlisted video settings
• Thumbnail selection
• Managing comments, video responses and ratings
• In-video Linking to other YouTube videos and channels
• Adding annotations and captions
  
  

Production Basics

• Acceptable file limitations, types and sizes
• In-line editing
• Incorporating background audio
• Face-blurring
• Producing still image videos
• Search engine optimisation
  
  

Video Streaming Placement Options and Examples

• Website
• Blog
• Facebook
• Twitter
• LinkedIn
• Pinterest
• QR codes

Video Analytics

• Monitor and report on your video reach and engagement