Online Video for Marketing Communications Course - Melbourne, Sydney, Brisbane and Perth
COURSE PROGRAM
1. Building the Business Cases for Online Video Internally
- Enhance brand trust & credibility
- Provide self-help product support
- Support corporate communication initiatives
- Increase search visibility
- Deepen engagement within social media
2. Mapping the Steps to Successful Video Marketing
- Define objectives and develop strategy
- Choose video style
- Produce & Publish
- Embed, Promote and Syndicate
- Measurement & reporting
3. Online Video Category Examples
- Product demonstrations
- Services delivery
- Customer and client testimonials
- Interviews
- Press releases and announcements
- How to’s
- Training and induction
- Conference and seminar presentations
- Guided tours
- Opinion pieces
- Sketch videos and animations
- Screencasts
4. Video Syndication Examples
- Websites & blogs
- Social Media - YouTube, Facebook & LinkedIn
- Google Places business listing
- Customised Google Maps & Google Earth layers
- iPads
- Email Signatures
5. The Basics of Shooting your Own Video for Online Distribution (Live Shoot)
- Essential equipment overview
- Sound, lighting, and background considerations
6. Using the YouTube Platform (Live Upload, Publishing and Editing Demonstration)
- Channel creation & customisation
- Account types and file limitations
- Video uploading from desktop or mobile
- Private, public and unlisted hosted options
- Video search optimisation
- Geo-tagging
- Thumbnail selection
- Sharing & syndication options
- Comments
- Comments voting
- Video responses
- Ratings
- Embedding
- Platform video editing
- Annotations
- Video analytics (‘Insights’)
- Creating play lists
- Video encoding
- Saving videos as flash files for offline viewing
