Email me course alerts
You'll soon be able to view this page in a print-friendly format

Online Video Course - Sydney, Melbourne, Brisbane and Perth

  

 

 

COURSE PROGRAM


1. Building the Business Cases for Online Video Internally

  • Enhance brand trust & credibility
  • Provide self-help product support
  • Support corporate communication initiatives
  • Increase search visibility
  • Deepen engagement within social media

2. Mapping the Steps to Successful Video Marketing

  • Define objectives and develop strategy
  • Choose video style
  • Produce & Publish
  • Embed, Promote and Syndicate
  • Measurement & reporting

3. Online Video Category Examples

  • Product demonstrations
  • Services delivery
  • Customer and client testimonials
  • Interviews
  • Press releases and announcements
  • How to’s
  • Training and induction
  • Conference and seminar presentations
  • Guided tours
  • Opinion pieces
  • Sketch videos and animations
  • Screencasts

4. Video Syndication Examples

  • Websites & blogs
  • Social Media - YouTube, Facebook & LinkedIn
  • Google Places business listing
  • Customised Google Maps & Google Earth layers
  • iPads
  • Email Signatures

5. The Basics of Shooting your Own Video for Online Distribution (Live Shoot)

  • Essential equipment overview
  • Sound, lighting, and background considerations

6. Using the YouTube Platform (Live Upload, Publishing and Editing Demonstration)

  • Channel creation & customisation
  • Account types and file limitations
  • Video uploading from desktop or mobile
  • Private, public and unlisted hosted options
  • Video search optimisation
  • Geo-tagging
  • Thumbnail selection
  • Sharing & syndication options
  • Comments
  • Comments voting
  • Video responses
  • Ratings
  • Embedding
  • Platform video editing
  • Annotations
  • Video analytics (‘Insights’)
  • Creating play lists
  • Video encoding
  • Saving videos as flash files for offline viewing