Online Video Course - Sydney, Melbourne, Brisbane and Perth
1. YOUTUBE
YouTube Channel Set-Up
Brand-level customisations, subscriber video activation and comments/ rating controls
Channel Playlists
Playlist creation using your own videos and/or third-party YouTube video content
Video Upload Technical Requirements
Supported file formats, size and length
Video Settings
Titles, descriptions, tags, thumbnail selection, language selection, visibility settings
YouTube Video Enhancement Features
Generating native or uploaded video transcriptions for captions, translations, face-blurring, clickable overlays, watermarking, applying free musical backing tracks
YouTube ‘Studio’
Basic editing and full video analytics suite
YouTube Live
Live video streaming and stream management
YouTube Video Distribution
Syndicating videos into social media or as embeds within a website or blog
Video Search Optimisation
Optimising for YouTube and standard Google keyword search
Licensing and Rights Ownership
Flexible copyright options for your public YouTube video content
YouTube Downloads
Download and save video files directly from YouTube
Video QR codes
Generate offline, scannable QR (Quick Response) codes for your YouTube videos so they can be viewed where and when they’re needed, e.g. to compliment assembly instructions
Alternatives to YouTube for Video Hosting
YouTube is not the only game in town…
2. SOCIAL MEDIA VIDEO (Facebook, LinkedIn, Instagram & Twitter)
The wide and popular use of video across social media will be demonstrated using the video capable features of Facebook, LinkedIn, Instagram & Twitter
Standard Video Posting
Uploaded, syndicated and shared video posts across the various publishing points for each of our four featured social media platforms
Live Streaming
Facebook, LinkedIn, Instagram and Twitter’s live streaming options, and live stream feed management
Video Ads
Format options for social media video format advertising
Social Media Video Post Embeds
Embedding interactive social media video content onto the pages of your website or blog
Stories
Facebook and Instagram Story video format requirements (including a few resizing apps), and Story enhancement features such as masks, frames and interactive filters
Subtitles and Closed Captions
Incorporating subtitles or closed captions for social media videos which typically autoplay muted
Social Media Video Analytics
Analysis view, view-time and click data for your YouTube videos syndicated through social media, as well as those you have upload directly
Social Media Video GIFs
Creating video GIFs from your own online or uploaded video clips
3. SMARTPHONE VIDEO PRODUCTION
Simple Hardware Set-Up
Tripod, phone holder, external mic and gimbal (for movement stabilisation)
Alternative Video Format Production Using a Smartphone
Alternate video formats such as slow-mo, time lapse, hyperlapse and stop-motion
Common Video Editing Suites & Apps
Free or inexpensive desktop and mobile apps for everyday video editing
Using Freelancers for Basic Video Production Tasks
Inexpensive outsourcing of basic video production tasks such editing, audio adjustment, voiceovers, music backing, intros & outros, and closed captioning and subtitling
Image Videos & Screencasts
Basic software for converting images into moving video, or to capture video directly from a computer or mobile screen (popular for website, app and software demonstrations)
