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Online Resources Links

Internet and social media tools we recommend as useful. And a few other bits and pieces.

 

Google Analytics

Open a new GA account
Setting up goal conversions
Scheduling a report
Google Analytics online training and certification
Google Analytics Conversions (course diagram PDF)

 

Woopra Live Analytics

Woopra.com

Google Keyword Planner

Google 'Keyword Planner' (sign into your AdWords acct)
 

Buyer Personas

Example buyer persona (Buyer Persona Institute) 

 

Blogging

WordPress.org - self-hosted, industrial strength 
WordPress.com - free, hosted, scaled down options
WordPress themes for sale (themeforest)
WordPress plugins
Blogger - free, hosted (a Google product) 

  

YouTube

Video analytics (sign into your YouTube acct)
How to embed a YouTube video

 

LinkedIn - Company and Showcase Pages

Add a company page (sign into your LI acct, yellow button on the right)
Company page example 1 - NET:101

Company page example 2 - David Jones
Showcase page example - NET:101 Sydney Courses

 

FACEBOOK

The new Facebook brand page layout (yet to be universally rolled out)
Page example

EdgeRank explained (the 'old' algorithm)
What is EdgeRank?

Newer newsfeed algorithm changes
Story Bumping & Last Actor 

Facebook Terms & Policies
www.facebook.com/policies/

Facebook Advertising
www.facebook.com/advertising
www.facebook.com/business
www.facebook.com/ad_guidelines.php 

Facebook Ad Product Details
www.facebook.com/help/458369380926902

Facebook Competition Guidelines
www.facebook.com/page_guidelines.php

Facebook 3rd Party Apps for Comps
Woobox
Shortstack
Wildfire

Facebook Ecommerce Apps
Ecwid
Shopify

Facebook Business Page Analyser 
Likealyzer

 

TWITTER

Twitter Management Tools
Twellow.com
ManageFlitter
Commun.it

Twitter Search Tools
Twitter onboard search (standard)
Twitter onboard search (advanced)
Twitter advanced search power tips
Topsy.com archive search

Twitter - Rich Media Inclusion Examples
Image (800 X 395)
Video widget (YouTube)
Audio widget (SoundCloud)

 

 

INSTAGRAM

Instagram Help

The web version of your own instagram account: www.instagram.com/ [your user name]
Web.stagram (for hashtag searching, image capture and widgets)
Parody video  

Twitter Widgets

 

PINTEREST

Pinterest Help

Twitter Widgets

 

 

SOCIAL MEDIA SCHEDULING TOOLS

Hootsuite
Hootsuite Features (available social media networks)
Hootsuite App Directory
Hootsuite 'How-To' video tutorials

Buffer
Bufferapp.com 

Sprout Social
Sproutsocial.com

 

HASHTAGS

Search Tool
Tagboard.com

 

SOCIAL MEDIA STORYBOARDING 

Storify
Storify.com
 

 

BLOGGER OUTREACH DIRECTORY (AUS)

Bloggerconnect.com.au

 
SOCIAL MEDIA WIDGETS

Twitter
LinkedIn
Instagram
Pinterest
Facebook

 

INFOGRAPHICS (DIY)

Piktochart

 

ONLINE IMAGE EDITORS

PicMonkey
Pixlr

 

CREATIVE COMMONS LICENSING

How to source and distribute images and other digital IP under Creative Commons licensing

 

A FEW ROYALTY-FREE IMAGE MARKETPLACES

iStock
Fotolia
Getty Images (high end)

 

 
QR CODES

QR Code Generator

 

 
LinkedIn - Personal



LinkedIn - Business


Company page Example 2 - David Jones

 

  

Online Image Editors

PicMonkey
Pixlr

 

A Few Royalty Free Image Marketplaces

iStock
Fotolia
Getty Images (high end)

 

 

 

GOOGLE

Google Account - Start your Google journey here.

Google Translate - Translates any webpage or website – including its textural navigation - in any of many languages. Free.

 
Creative Commons

Creative Commons website - find out what the different licences mean

Creative Commons button wizard - embed CC licence buttons on youtr own website or blog

YouTube's & Creative Commons - how to edit CC licenced YouTube videos

Music for Videos - Several site offering Creative Commons music

 

Online Business Listings

Google Places (formerly known as Local Business Centre) - If you don’t have your physical business address/es properly listed here - verified, optimised and content enhanced - you’re nuts! Free.

 

Keyword Research Tools

Google Insights - Good for spotting keyword trends by comparing a matrix of brand names, geographies or time periods. Free.

 

Online Monitoring / Business Intelligence

Google Advanced Search - Most people don’t even know this is here. Use it for advanced filtering. Free.

Google Alerts - Easy to set up. Rather than get email delivered alerts, look at the RSS feed option. Free.

Google Customised Search - Pulls together Google search results from specified web pages or websites. You can also use this as a cost effective search engine for your own website. Very cool. Freemium.

Google Blog Search - Search through the blogosphere. 

Google News - Google's news aggregation service (sorry Rupert M). RSS output available.

Google Finance - Google’s business finance aggregation service. RSS output available.

Whois Domain Tools - Info about domain name ownership – who, what, when (not why).

 

Measurement

Google Analytics - Unless you already have something better in place (unlikely), you should have Google Analytics running on all of your web properties. Free.

Woopra - Live analytics. Non-essential, but addictive viewing. Freemium.

Google URL Builder - Use this to build specific campaign URL’s which can be tracked via your Google Analytics.

 

URL Shorteners

Bit.ly - A URL shortner with clickstream analysis data for each link created (I frequently use this in combination with Google’s URL builder).

 press. Owned by Google.

 

Audio Files Distribution

AudioBoo - Record from your phone or PC, upload, and pull back down as a .mp3 file or widget. Free.

Soundcloud

 

 

Email Software

Campaign Monitor
mailchimp

 

 
Social Advertising

Facebook - I’ve tried advertising on Facebook with mixed results; but I do use the campaign tool for precise market segment research – impressive. Pay per click and pay per impression options. 

LinkedIn - Great professional targeting options (it didn’t work for me, but maybe you’ll have better luck).

 

Royalty Free Images

iStockphoto - This is the paid image gallery I use, but there are plenty of others out there.

Getty Images - Expensive compared to most of the others, but the stock is on the next level of quality. You can also be fairly certain you won’t see the same image sitting on a competitor’s website.

 

Royalty Free Audio

AudioJungle - cool soundtrack options for your online video...

 

Logo/ Design Outsourcing

99 Designs - Run a ‘competition’ for various online design project work and award the ‘prize’ to the best submission. I’ve tried this a few times and it works well (the trick is getting your brief as tight as possible).

 

Image Hosting

Picasa Web Albums - My online storage platform of choice, used exclusively for private/ business use.

Flickr - A better platform for sharing your images with others.

 

Video Hosting

 YouTube - Of course. Free.

Vimeo - Worth a look. Freemium.

Blip.tv - Also worth a look. Freemium.

 

 

Browser Add-ons

Chrome
Firefox
S
afari
Internet Explorer

 

  

Your IP Address

Finding your IP address - Use this info to filter out your internal traffic from Google Analytics (assuming you’re running off a fixed IP address).

 

Blogging Strategy

Anatomy of a page - Six Pixels