Online Public Relations (PR) Course - Sydney, Melbourne, Brisbane and Perth

COURSE PROGRAM

Online Press Releases

• Making the (Google) News.
• Submitting electronic press releases via online wire services.
• Search engine optimising your press releases.
• Social media press releases.
• Embedding calls to action and measurable referral points.

News Rooms/ Media Rooms

• Setting up an online news room.
• Hosted online news rooms.
• RSS outputs.
• Social bookmarking.
• Social media cross promotion & streaming options.

Claiming Your Online Brand Profiles

• LinkedIn.
• Facebook.
• YouTube.
• Twitter.
• Blog.

Social Media Reputation Management

• Digital asset optimisation as a forward reputation defence.
• Managing online reviews.
• Wikipedia.

Social Media Monitoring & Management Tools

• Customising your own monitoring and alert tools.
• Monitoring & management software (paid).

Content Syndication Using RSS (Really Simple Syndication)

• Subscribing to and organising RSS feeds.
• Creating customised filter RSS widgets.
• Managing your feeds (Google Feedburner).