Online Public Relations (PR) Course - Sydney, Melbourne, Brisbane and Perth
COURSE PROGRAM
Online Press Releases
- Making the (Google) News.
- Submitting electronic press releases via online wire services.
- Search engine optimising your press releases.
- Social media press releases.
- Embedding calls to action and measurable referral points.
News Rooms/ Media Rooms
- Setting up an online news room.
- Hosted online news rooms.
- RSS outputs.
- Social bookmarking.
- Social media cross promotion & streaming options.
Claiming Your Online Brand Profiles
- LinkedIn.
- Facebook.
- YouTube.
- Twitter.
- Blog.
Social Media Reputation Management
- Digital asset optimisation as a forward reputation defence.
- Managing online reviews.
- Wikipedia.
Social Media Monitoring & Management Tools
- Customising your own monitoring and alert tools.
- Monitoring & management software (paid).
Content Syndication Using RSS (Really Simple Syndication)
- Subscribing to and organising RSS feeds.
- Creating customised filter RSS widgets.
- Managing your feeds (Google Feedburner).
