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Online Public Relations (PR) Course - Sydney, Melbourne, Brisbane and Perth

 

   

 

 

COURSE PROGRAM

Online Press Releases

  • Making the (Google) News.
  • Submitting electronic press releases via online wire services.
  • Search engine optimising your press releases.
  • Social media press releases.
  • Embedding calls to action and measurable referral points.

News Rooms/ Media Rooms

  • Setting up an online news room.
  • Hosted online news rooms.
  • RSS outputs.
  • Social bookmarking.
  • Social media cross promotion & streaming options.

Claiming Your Online Brand Profiles

  • LinkedIn.
  • Facebook.
  • YouTube.
  • Twitter.
  • Blog.

Social Media Reputation Management

  • Digital asset optimisation as a forward reputation defence.
  • Managing online reviews.
  • Wikipedia.

Social Media Monitoring & Management Tools

  • Customising your own monitoring and alert tools.
  • Monitoring & management software (paid).

Content Syndication Using RSS (Really Simple Syndication)

  • Subscribing to and organising RSS feeds.
  • Creating customised filter RSS widgets.
  • Managing your feeds (Google Feedburner).