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Online PR & Crisis Management Course - Sydney, Melbourne, Brisbane and Perth

 

 

 

COURSE PROGRAM

Hub & Spoke
Create a ‘hub & spoke’ content distribution map incorporating the organisational website and blog, online media room, content widgets, RSS feeds and social media platforms such as YouTube, Twitter, Facebook, Pinterest and Google+; set up auto and cross-syndication of selected content between these platforms.

The Corporate Blog
Position the blog as the primary channel for ‘official’ informational dissemination and clarification.

RSS News Widgets
Create a branded news widget for your own RSS feeds enabling others to place your widget (and your selected feeds) into their own website or blog.

Twitter as a Real-Time Information Conduit
Position Twitter as the primary information link dissemination point during a crisis.

Social Media Plugins
Push your live social media content around the web using customised social media plugins from Twitter & Facebook.

Creative Commons
Associate creative commons licensing to your online content specifying how your work may be used, copied, modified and distributed.

Online Media Rooms
Build an online media room, including pre-positioning of a standalone emergency ‘sleeper’.

Online Press Releases
Release news stories to the web for near real-time pick-up by Google News.

Social Media Press Releases
Integrate social media share and syndication functionality into your online press releases.

Embrace Self-Appointed Content Curators
Identify, manage and amplify the work of content curators during a crisis.

Storify
Curate, syndicate and embed a cross-platform social media storyboard using Storify.

Pinterest
Create topic image and video ‘boards’ with embedded webpage links to your own web properties.

Wikipedia
Participate in the editing process of a Wikipedia page.

Google Maps & Google Earth
Create simple multimedia mapping layers to convey fluid information containing geographic reference points.

Multimedia Geo-Tagging
Assign geo-tags to your social multimedia content to assist third party mapping curators.

Google News Filtered Feeds
Set up your own near real-time online ‘news clipping’ service by extracting filtered topic and keyword RSS feeds from Google News.

Monitoring Dashboard
Use iGoogle as a tabbed dashboard for your news and keyword monitoring RSS feeds.

Monitoring Dashboard using Flipboard
Integrate your RSS news feeds within the Flipboard app for magazine style viewing on a tablet device.

Paid Search
Activate quick-switch paid ads  from Google, Bing & Yahoo to capture page 1 attention around specific topic searches from people within defined geographies.

Search Engine Optimisation (Organic Search)
Flood page 1 with selected content relating to specific brand or topic keywords using standard search engine optimisation techniques.

Google insights
Identify the information geographical specific communities are seeking based on their keyword usage through Google search.