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Online Marketing Strategy Course

So you've set up your Twitter account and Facebook page, you've got have a few likes and followers, but now what? Go to the next level: develop a social media strategy, embrace online content production and social distribution, start measuring and calculating ROI. 

This in-house workshop incorporates live how-to demonstrations from the web - it is suitable for executives who have direct implementation campaign responsibilities. Available in half and full-day formats.


Workshop Overview

  • Identifying Core Organisational Objectives
  • Internal Skills Capabilities Audit
  • Social Media Platform Selection
  • Content Strategy
  • Search Strategy
  • Measurement Strategy
  • Social Media Advertising
  • Online Monitoring Tools
  • Online Crisis and Reputation Management
  • Website Self-Audit
  • Online Branding Touch-Points Consistency
  • Centralised Dash Options for Multi-Channel Social Media Management
  • Social Media Policy formation and Internal Education

Platforms covered include blogging, LinkedIn, Facebook, Twitter, YouTube, Google+, Pinterest and Instagram.