Online Marketing Communications Course - Sydney, Melbourne, Brisbane and Perth
COURSE PROGRAM
Search Engine Optimisation (SEO)
- Search engine dynamics - on and off page
- Search engine optimising an existing website
- Structuring a new website for maximum search engine visibility (market segmentation)
- Keyword research tools
- Measurement and reporting
Online Communications
- Setting up an online news room
- Setting up a multimedia resource room
- Submitting electronic press releases via online wire services
- Search engine optimising your press releases
- Social media SEO
- Managing Google News
- Content cross-distribution & cross-promotion
Online Reputation Management
- Listening tools and platforms
- Customised monitoring tools
- Digital asset optimisation as a reputation defense
- Managing online reviews
- Wikipedia
- Online PR crisis management
Online Video for Marketing Communications
- Video Search engine optimisation
- Embedding streaming video into your own website
- Customising & branding a YouTube channel
- Measuring video reach and engagement ('Insight' analytics)
- Geo-tagging & categorising
- Using annotations & subtitles
Content Distribution via RSS (Really Simple Syndication)
- Subscribing to and organising RSS feeds
- Pushing and syndicating online content via RSS
- Creating customised, branded RSS widgets for the syndication of online content
- Managing your feeds (Google Feedburner)
Online Sampling Tools
- Online polling via SMS with real-time results
- Online surveys (hosted)
- Online polls (hosted)
- Online forms (hosted)
- Creating your own branded poll widget
