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Online Marketing Communications Course - Sydney, Melbourne, Brisbane and Perth

  

 

 

COURSE PROGRAM 

Search Engine Optimisation (SEO)
  • Search engine dynamics - on and off page
  • Search engine optimising an existing website
  • Structuring a new website for maximum search engine visibility (market segmentation)
  • Keyword research tools
  • Measurement and reporting

Online Communications

  • Setting up an online news room
  • Setting up a multimedia resource room
  • Submitting electronic press releases via online wire services
  • Search engine optimising your press releases
  • Social media SEO
  • Managing Google News
  • Content cross-distribution & cross-promotion

Online Reputation Management

  • Listening tools and platforms
  • Customised monitoring tools
  • Digital asset optimisation as a reputation defense
  • Managing online reviews
  • Wikipedia
  • Online PR crisis management

Online Video for Marketing Communications

  • Video Search engine optimisation
  • Embedding streaming video into your own website
  • Customising & branding a YouTube channel
  • Measuring video reach and engagement ('Insight' analytics)
  • Geo-tagging & categorising
  • Using annotations & subtitles

Content Distribution via RSS (Really Simple Syndication)

  • Subscribing to and organising RSS feeds
  • Pushing and syndicating online content via RSS
  • Creating customised, branded RSS widgets for the syndication of online content
  • Managing your feeds (Google Feedburner)

Online Sampling Tools

  • Online polling via SMS with real-time results
  • Online surveys (hosted)
  • Online polls (hosted)
  • Online forms (hosted)
  • Creating your own branded poll widget