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Online International Marketing Course - Sydney, Melbourne, Brisbane and Perth

 

 

COURSE PROGRAM
 

International Search Engine Dynamics

  • Localised search engine optimisation across borders
  • Content management
  • Duplicated content
  • Duplicated translated content
  • Domain names

Microsites vs. Sub-domains vs. Campaign Pages

  • Choosing a Strategy

Web Property Localisation

  • Images
  • Language
  • Colours
  • Currency

Interactive Website Elements

  • Translation, time & currency conversion widgets
  • Streaming video with localised translations (YouTube)