Online Crisis Management Course - Sydney, Melbourne, Brisbane and Perth

COURSE PROGRAM

Online Crisis Room – Advance Set-Up

• Social media property registrations
• Microsites (6+ months old)
• Generic domain names (PageRank acquired)

Content Management Plans

• Content production - multimedia
• Content search engine optimisation
• Content distribution
• Content cross-promotion/ cross-streaming
• Content monitoring

Managing Page 1 of Google

• Live keyword research tools
• Blended search results
• Google News
• Digital asset optimisation

Content Syndication Using RSS (Really Simple Syndication)

• Managing your RSS feeds (Google Feedburner)

Brand/ Keyword Monitoring

• Platform specific searching
• Online monitoring and management software

Online Information Filtering & Management

• Filtering techniques and tools
• Information management techniques and tools