Online Crisis Management Course - Sydney, Melbourne, Brisbane and Perth
COURSE PROGRAM
Online Crisis Room – Advance Set-Up
- Social media property registrations
- Microsites (6+ months old)
- Generic domain names (PageRank acquired)
Content Management Plans
- Content production - multimedia
- Content search engine optimisation
- Content distribution
- Content cross-promotion/ cross-streaming
- Content monitoring
Managing Page 1 of Google
- Live keyword research tools
- Blended search results
- Google News
- Digital asset optimisation
Content Syndication Using RSS (Really Simple Syndication)
- Managing your RSS feeds (Google Feedburner)
Brand/ Keyword Monitoring
- Platform specific searching
- Online monitoring and management software
Online Information Filtering & Management
- Filtering techniques and tools
- Information management techniques and tools
