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Online Crisis Management Course - Sydney, Melbourne, Brisbane and Perth

 

  

COURSE PROGRAM

Online Crisis Room – Advance Set-Up

  • Social media property registrations
  • Microsites (6+ months old)
  • Generic domain names (PageRank acquired)

Content Management Plans

  • Content production - multimedia
  • Content search engine optimisation
  • Content distribution
  • Content cross-promotion/ cross-streaming
  • Content monitoring

Managing Page 1 of Google

  • Live keyword research tools
  • Blended search results
  • Google News
  • Digital asset optimisation

Content Syndication Using RSS (Really Simple Syndication)

  • Managing your RSS feeds (Google Feedburner)

Brand/ Keyword Monitoring

  • Platform specific searching
  • Online monitoring and management software

Online Information Filtering & Management

  • Filtering techniques and tools
  • Information management techniques and tools