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Local Online Marketing for Retailers Course

 

 

COURSE PROGRAM

 

SEARCH

Google+ Local
Claim your free Google business listing for increased local online search visibility and for customer review management.

Local Organic Search
Tap into unpaid search marketing – get a cross-section of your website pages high onto the page 1 search results of Google and other search engines using market segmentation mapping based on suburb, town or city.

Online Content Marketing
Educate and enlighten first. Sell second. Build your brand credibility (and sales) by helping potential customers find the information they’re searching for online. Then offer them your call to action.

MOBILE & SOCIAL

Tagging
Social and geo-tagging protocol for updates, images and videos within retail environments using Instagram, Foursquare, Facebook, Twitter and Pinterest.

Responsive Websites
Responsive website design principles for optimal user access via mobile and tablet platforms.

REPUTATION

Online Business Reviews
Influential local business review sites and how to proactively manage them.

Local Social Media Monitoring
Use social media monitoring tools to capture social media mentions of specific products or services within your service local area.

CAMPAIGN TOOLS

Google+ Local Coupons
Run a store specific  physical coupon campaign through your Google Places business listings.

Local Social Media Advertising
Run city or town specific social media ad campaigns through Facebook and LinkedIn.

QR codes
Generate measurable QR (Quick Response) codes for your local off-line marketing collateral.

ANALYTICS

Location Specific Website Analytics
Generate segmented Google Analytics reports based on visitor location and/or the geographic keywords used within their search queries.