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Local Online Marketing for Retail and Hospitality Course - Sydney, Melbourne, Brisbane and Perth

  

 

COURSE PROGRAM

Online Business Reviews
An overview of  the influential local business review sites and how to proactively manage them.

Local Social Media Advertising
Run city or town specific social media ad campaigns through Facebook and LinkedIn.

Location Specific Website Analytics
Learn how to generate segmented Google Analytics reports based on visitor location and/or the geographic keywords used within their search queries.

QR codes
Generate measurable QR (Quick Response) codes for your local off-line marketing collateral.

Foursquare
Claim and manage your store, restaurant or entertainment ‘venue’ listings. Start running free customer acquisition or loyalty campaigns for people who are within physical proximity of your points of sale.

Local Organic Search
Tap into unpaid search marketing – get a cross-section of your website pages high onto the page 1 search results of Google and other search engines using market segmentation mapping based on suburb, town or city.

Online Content Marketing
Educate and enlighten first. Sell second. Build your brand credibility (and sales) by helping your potential customers find the information they’re searching for online.

Google Places
Claim your free Google business listing for increased local online search visibility and for customer review management.

Google Local Coupons
Run a store specific  physical coupon campaign through your Google Places business listings.

Local Social Media Monitoring
Use social media monitoring tools to capture social media mentions of specific products or services within your service local area.