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Launching a New Website Course - Sydney, Melbourne, Brisbane and Perth

 

 

COURSE PROGRAM

Domains

  • The domain name registration process
  • Domain name extension implications for local and international search
  • Keyword rich domain names and vanity URLs
  • Sub-domains vs. separate domains

Hosting

  • Hosting options – shared, dedicated and virtual private servers (VPS)
  • Local vs. international hosting

Website Scope

  • Mapping out a stakeholder driven section and page structure

Content Management Systems (CMS)

  • Paid ‘proprietary’ systems  vs. ‘free’ open source systems
  • Building on WordPress

Ensuring your Website is Mobile Friendly

  • Build and design considerations

Search Engine Optimisation

  • On-page optimisation – metadata, headings and content
  • Image and video optimisation

Ecommerce

  • SEO for eCommerce
  • Analytics for eCommerce
  • Online trading terms and conditions

Measurement

  • Installing Google Analytics
  • Applying traffic filters and setting up goals

Social

  • Social media login
  • Placing social share buttons onto your web pages
  • Homepage auto-follow buttons  - Google+/ LinkedIn / Twitter
  • Linking to your social media accounts from your homepage

Blogging

  • Integrating blogging capability into your website

Sourcing Images and Illustrations

  • Purchasing royalty free photostock
  • Using third party content observing Creative Commons licensing attributions

Utilising Multimedia

  • Streaming audio and video
  • Inserting interactive Google Maps or Streetview frames

Miscellaneous

  • Site maps – standard and XML
  • Internal site search options
  • 404 pages (with character)
  • Favicons