Launching a New Website Course - Sydney, Melbourne, Brisbane and Perth
COURSE PROGRAM
Domains
- The domain name registration process
- Domain name extension implications for local and international search
- Keyword rich domain names and vanity URLs
- Sub-domains vs. separate domains
Hosting
- Hosting options – shared, dedicated and virtual private servers (VPS)
- Local vs. international hosting
Website Scope
- Mapping out a stakeholder driven section and page structure
Content Management Systems (CMS)
- Paid ‘proprietary’ systems vs. ‘free’ open source systems
- Building on WordPress
Ensuring your Website is Mobile Friendly
- Build and design considerations
Search Engine Optimisation
- On-page optimisation – metadata, headings and content
- Image and video optimisation
Ecommerce
- SEO for eCommerce
- Analytics for eCommerce
- Online trading terms and conditions
Measurement
- Installing Google Analytics
- Applying traffic filters and setting up goals
Social
- Social media login
- Placing social share buttons onto your web pages
- Homepage auto-follow buttons - Google+/ LinkedIn / Twitter
- Linking to your social media accounts from your homepage
Blogging
- Integrating blogging capability into your website
Sourcing Images and Illustrations
- Purchasing royalty free photostock
- Using third party content observing Creative Commons licensing attributions
Utilising Multimedia
- Streaming audio and video
- Inserting interactive Google Maps or Streetview frames
Miscellaneous
- Site maps – standard and XML
- Internal site search options
- 404 pages (with character)
- Favicons
