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Instagram Post Formats (Case Study)



Natural setting


New Age Mood Stone #cordelianecklace

A photo posted by DANNIJO (@dannijo) on May 8, 2015 at 3:23am PDT



Carousel (up to 10 images and/or videos). 'Pano' example below. 




Video (up to 60 seconds)


Their signature fish dish...

A post shared by Tim Martin (@panopticbliss) on Sep 27, 2016 at 4:50am PDT



GIFs (via Instagram's 'Boomerang' app)


Just a normal evening in #amsterdam #boomerang #canal #bikes

A post shared by Sylvia Vadakara (@sylviavadakara) on Jun 4, 2018 at 5:19pm PDT



Hyperlapse (via Instagram's 'Hyperlapse' app - ios only) 


#hyperlapse #pittstmall

A post shared by Blender Sushi Guy (@enzyme69) on Jun 12, 2018 at 2:55am PDT


Stop-motion (Instagram in-app function)


Feliz dia dos namorados! #namorados #diadosnamorados #beijo #stopmotion

A post shared by Paulinho (@floydman) on Jun 12, 2018 at 4:27am PDT




Layout (part of the Instagram app family)




 'Type' (Instagram in-app function for 'Stories')




 Stories (Instagram in-app function)