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Instagram Case Study #2

 

Catalogues/ Brand Awareness/ Advertising

 

Retail Catalogue/ Portfolio (native)

 

 

Retail Catalogue/ Portfolio (recycled)
 

Keep it clean in calming green #IKEAaustralia #kitchen

A post shared by IKEA Australia (@ikea_australia) on Mar 7, 2017 at 12:40am PST

 

 

 User Generated, Regram, Proactive Sourcing (via hashtag, geotag, specific user account)

 

 

 

 User Generated, Regram, Reactive Sourcing (via hashtag, image tag, mention, comment) 
 

Date night done right. #thefrankeffect via @abbey_wise πŸ’•

A post shared by frank body (@frank_bod) on Mar 15, 2017 at 1:39pm PDT

 

 

 

Unpaid Ad (still, video or GIF) 
 

Be captured by the world premiere of Orb, an extraordinary lunar mystery launching @sydneydanceco’s 2017 season! On our stage until 20 May

A post shared by Arts Centre Melbourne (@artscentremelbourne) on May 17, 2017 at 2:26am PDT

 

 

 

 

Influencer Outreach - Commercial Arrangement 

 

 

'Pupfluencer' - Commercial Arrangement

 

 

 

 
Retail Catalogue/ Portfolio, Ecommerce Facilitation
 

🌹 Vtg '89 Elvis memorial tee. SZ XL. $18.95 #foxandfawn SOLD

A post shared by Fox & Fawn (@foxandfawn) on Apr 2, 2017 at 1:44pm PDT

 

 

 

 

 Brand Awareness, Text Only
 

To see more unmatched reporting, visit theonion.com.

A post shared by The Onion (@theonion) on Jul 17, 2018 at 6:30pm PDT

 

 

 

 

Brand Awareness, Story Telling #1
 

Dichotomy: Saturn's moon Enceladus is a world divided. To the north, we see copious amounts of craters and evidence of the many impacts the moon has suffered in its history. However, to the south we see a smoother body with wrinkles due to geologic activity. Most solar system bodies lacking an atmosphere are heavily cratered like Enceladus' (313 miles or 504 kilometers across) northern region. However, the geologic activity in the south, including the famous plume above the moon's south pole, can erase craters and leave a younger, smoother-looking surface. The image was taken in visible light with the Cassini spacecraft narrow-angle camera on Nov. 27, 2016. The view was obtained at a distance of approximately 41,000 miles (66,000 kilometers) from Enceladus. Image scale is 1,310 feet (398 meters) per pixel. Credit: NASA/JPL-Caltech/Space Science Institute (@NASAJPL) #nasa #space #nasabeyond #planets #saturn #enceladus #astronomy #geology #science

A post shared by NASA (@nasa) on Mar 6, 2017 at 4:08pm PST

 

 

 

 

Brand Awareness, Story Telling #2

 

 

 INSTAGRAM SHOPPING