Instagram Case Study #2

Retail Catalogue/ Portfolio (native)

For Sale - Pinky & Perky 1930s Rubberoid Butchers Counter Display Pigs. Great original pieces & small size to easily place. They have been together for 85 years dont really want to split them. One stood either end of the counter. Each measures 27cm high x 14cm wide x 10cm deep #advertising #antique #decorative #decorativeantiques #interiorstyling #butchersadvertising #pigs #antiquekitchen

A post shared by Mikki Towler (@theantiquekitchen) on Mar 29, 2017 at 10:19am PDT

Retail Catalogue 'natural' settings (native)

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A post shared by MYER (@myer) on Jan 19, 2019 at 8:02pm PST

Recycled Images

Keep it clean in calming green #IKEAaustralia #kitchen

A post shared by IKEA Australia (@ikea_australia) on Mar 7, 2017 at 12:40am PST

Recycled Video

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A post shared by Arts Centre Melbourne (@artscentremelbourne) on May 17, 2017 at 2:26am PDT

User-Generated Content (regrams with attribution)

Don't know if you've heard, but Sydney is tipped to reach 40°C and higher over the next few days. Eep! See our bio link for tips to stay cool in the #sydneyheatwave Pic: @jessica_goodwin ☀️👒🕶

A post shared by City of Sydney (@cityofsydney) on Feb 9, 2017 at 11:50am PST

User-Generated Content (by invitation)

Date night done right. #thefrankeffect via @abbey_wise 💕

A post shared by frank body (@frank_bod) on Mar 15, 2017 at 1:39pm PDT

Influencer Outreach (by commercial agreement)

Big day with big plans in the Big Apple. 🍎 So much to do but all I need is the @skii Facial Treatment Essence on my skin every morning, and I’m ready to take on the city. 🏙 See the routine on stories. #SKII #FacialTreatmentEssence #inpartnershipwithskii

A post shared by Tara Milk Tea (@taramilktea) on Jun 27, 2018 at 5:39am PDT

Instagram Shopping (via Facebook)

Ecommerce Facilitation

🌹 Vtg '89 Elvis memorial tee. SZ XL. $18.95 #foxandfawn SOLD

A post shared by Fox & Fawn (@foxandfawn) on Apr 2, 2017 at 1:44pm PDT

Article Teasers

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This creamy chickpea pasta with spinach and rosemary feels luxe and rich, but it's actually one of the cheapest, simplest pastas out there. Canned chickpeas — cooked until crisp and caramelized — form the foundation of the dish, with half saved as a garnish while the rest are simmered until they break down and thicken the sauce. Tap the link in our bio to get the recipe from @nytcooking. @dmalosh took this photo, with food styling by @simoncooks.

A post shared by The New York Times (@nytimes) on Oct 19, 2019 at 6:30am PDT

Community/ Peer Support

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Personalised targets are the way to go if you want to maximise student accountability and engagement! 🙌🏼 Print onto colourful cardboard or post it’s, it’s up to you 💁🏻‍♀️ Link in bio 💕

A post shared by The Sydney Teacher (@the.sydney.teacher) on Jan 13, 2019 at 8:27pm PST

Text Only

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Visit link in bio for full story.⁠

A post shared by The Onion (@theonion) on Oct 9, 2019 at 4:00pm PDT

Story Telling

Dichotomy: Saturn's moon Enceladus is a world divided. To the north, we see copious amounts of craters and evidence of the many impacts the moon has suffered in its history. However, to the south we see a smoother body with wrinkles due to geologic activity. Most solar system bodies lacking an atmosphere are heavily cratered like Enceladus' (313 miles or 504 kilometers across) northern region. However, the geologic activity in the south, including the famous plume above the moon's south pole, can erase craters and leave a younger, smoother-looking surface. The image was taken in visible light with the Cassini spacecraft narrow-angle camera on Nov. 27, 2016. The view was obtained at a distance of approximately 41,000 miles (66,000 kilometers) from Enceladus. Image scale is 1,310 feet (398 meters) per pixel. Credit: NASA/JPL-Caltech/Space Science Institute (@NASAJPL) #nasa #space #nasabeyond #planets #saturn #enceladus #astronomy #geology #science

A post shared by NASA (@nasa) on Mar 6, 2017 at 4:08pm PST

Support Descriptions

spicy oven baked red lentil köfte @veganrecipescom by @enieatspretty 💛 Recipe: (Makes 15 medium sized Köfte) 200 g red lentils 50 g cooked couscous ir uncooked oats 4 tbsp Ajvar (spicy turkish red pepper creme) 1 tbsp black sesame seeds 1/2 cup of shallots, chopped 2 large garlic cloves 1 tsp cumin 1 tbs Köfte spice OR Garam Masala 2 tbsp oil Go To @enieatspretty for full recipe . 👇Buy ingredients👇 Bob's Red Mill Golden Couscous, 680g Rp.229,000

A post shared by Honest Grocer (@honest_grocer) on Mar 31, 2017 at 10:33pm PDT