Instagram Case Study #2

 

Catalogues/ Brand Awareness/ Advertising

 

Retail Catalogue/ Portfolio (native)

 

For Sale - Pinky & Perky 1930s Rubberoid Butchers Counter Display Pigs. Great original pieces & small size to easily place. They have been together for 85 years dont really want to split them. One stood either end of the counter. Each measures 27cm high x 14cm wide x 10cm deep #advertising #antique #decorative #decorativeantiques #interiorstyling #butchersadvertising #pigs #antiquekitchen

A post shared by Mikki Towler (@theantiquekitchen) on Mar 29, 2017 at 10:19am PDT

 

 

Retail Catalogue/ Portfolio (recycled)

 

Keep it clean in calming green #IKEAaustralia #kitchen

A post shared by IKEA Australia (@ikea_australia) on Mar 7, 2017 at 12:40am PST

 

 

 User Generated, Regram, Proactive Sourcing (via hashtag, geotag, specific user account)

 

Don't know if you've heard, but Sydney is tipped to reach 40°C and higher over the next few days. Eep! See our bio link for tips to stay cool in the #sydneyheatwave Pic: @jessica_goodwin ☀️👒🕶

A post shared by City of Sydney (@cityofsydney) on Feb 9, 2017 at 11:50am PST

 

 

 

 User Generated, Regram, Reactive Sourcing (via hashtag, image tag, mention, comment) 

 

Date night done right. #thefrankeffect via @abbey_wise 💕

A post shared by frank body (@frank_bod) on Mar 15, 2017 at 1:39pm PDT

 

 

 

Unpaid Ad (still, video or GIF) 

 

Be captured by the world premiere of Orb, an extraordinary lunar mystery launching @sydneydanceco’s 2017 season! On our stage until 20 May

A post shared by Arts Centre Melbourne (@artscentremelbourne) on May 17, 2017 at 2:26am PDT

 

 

 

 

Influencer Outreach - Commercial Arrangement 

 

 

Big day with big plans in the Big Apple. 🍎 So much to do but all I need is the @skii Facial Treatment Essence on my skin every morning, and I’m ready to take on the city. 🏙 See the routine on stories. #SKII #FacialTreatmentEssence #inpartnershipwithskii

A post shared by Tara Milk Tea (@taramilktea) on Jun 27, 2018 at 5:39am PDT

 

 

'Pupfluencer' - Commercial Arrangement

 

AC is out. If you need me, I'll be sippin' on @auntieannespretzels lemonade iced tea ☀️🏖 Show me your #auntieanneschill for the chance to win @auntieannespretzels for a year #ad

A post shared by TOAST MEETS WORLD™ (@toastmeetsworld) on Jun 30, 2017 at 8:50am PDT

 

 

 

 

Retail Catalogue/ Portfolio, Ecommerce Facilitation

 

🌹 Vtg '89 Elvis memorial tee. SZ XL. $18.95 #foxandfawn SOLD

A post shared by Fox & Fawn (@foxandfawn) on Apr 2, 2017 at 1:44pm PDT

 

 

 

 

 Brand Awareness, Text Only

 

To see more unmatched reporting, visit theonion.com.

A post shared by The Onion (@theonion) on Jul 17, 2018 at 6:30pm PDT

 

 

 

 

Brand Awareness, Story Telling #1

 

Dichotomy: Saturn's moon Enceladus is a world divided. To the north, we see copious amounts of craters and evidence of the many impacts the moon has suffered in its history. However, to the south we see a smoother body with wrinkles due to geologic activity. Most solar system bodies lacking an atmosphere are heavily cratered like Enceladus' (313 miles or 504 kilometers across) northern region. However, the geologic activity in the south, including the famous plume above the moon's south pole, can erase craters and leave a younger, smoother-looking surface. The image was taken in visible light with the Cassini spacecraft narrow-angle camera on Nov. 27, 2016. The view was obtained at a distance of approximately 41,000 miles (66,000 kilometers) from Enceladus. Image scale is 1,310 feet (398 meters) per pixel. Credit: NASA/JPL-Caltech/Space Science Institute (@NASAJPL) #nasa #space #nasabeyond #planets #saturn #enceladus #astronomy #geology #science

A post shared by NASA (@nasa) on Mar 6, 2017 at 4:08pm PST

 

 

 

 

Brand Awareness, Story Telling #2

 

spicy oven baked red lentil köfte @veganrecipescom by @enieatspretty 💛 Recipe: (Makes 15 medium sized Köfte) 200 g red lentils 50 g cooked couscous ir uncooked oats 4 tbsp Ajvar (spicy turkish red pepper creme) 1 tbsp black sesame seeds 1/2 cup of shallots, chopped 2 large garlic cloves 1 tsp cumin 1 tbs Köfte spice OR Garam Masala 2 tbsp oil Go To @enieatspretty for full recipe . 👇Buy ingredients👇 Bob's Red Mill Golden Couscous, 680g Rp.229,000

A post shared by Honest Grocer (@honest_grocer) on Mar 31, 2017 at 10:33pm PDT

 

 

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