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Google Marketing Course - Sydney, Melbourne, Brisbane and Perth




Google & Search 

  • Google search engine dynamics - textural content and PageRank (PR)
  • Google's search engine results page (SERP)
  • Google keyword research tools - AdWords, Insights and Trends
  • Google+ Local (business listings)
  • Blended search

Google Analytics

  • Installing Google Analytics
  • Defining actionable key metrics
  • Setting up ‘conversion goals’ and ROI calculations
  • Generating auto-reports
  • Campaign tracking

Google Information Platforms For Business Intelligence

  • Google Search (advanced)
  • Google News
  • Google Finance
  • Google Trends

Google AdWords Advertising

  • Campaign structure
  • Ad format & micro-target delivery options
  • The bidding process
  • Calculating campaign level ROI

Google Maps & Google Earth

  • Customising and embedding your own multimedia Google Map
  • Exporting a Google map into Google Earth
  • Using Google Earth layers
  • Creating a virtual tour (video & file outputs)
  • Marketing and business communications using customised, interactive maps