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Glossary

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

 

 

301 Redirect URL redirection, also called URL forwarding and the very similar technique domain redirection also called domain forwarding, are techniques on the World Wide Web for making a web page available under many URLs.
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Above The Fold Above the fold is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper.
Adobe Contribute Adobe Contribute, currently in its fifth version, is a software application for editing the content of a website. It is a desktop application, originally developed by Macromedia, allowing a wide variety of people within an organization to update pages by reducing the amount of web design skills necessary for the process.
Advertorial An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication - usually designed to look like a legitimate and independent news story. The term "advertorial" is a portmanteau of "advertisement" and "editorial".
Affiliate An affiliate is a commercial entity with a relationship with a peer or a larger entity.
Ajax Ajax (asynchronous Javascript and XML), or AJAX, is a group of interrelated web development techniques used for creating interactive web applications or rich web applications.
Alt Tag The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.
Analytics The simplest definition of Analytics is "the science of analysis". A simple and practical definition, however, would be how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data.
Android Android is a software platform and operating system for mobile devices, based on the Linux operating system, developed by Google and later the Open Handset Alliance.[1] It allows developers to write managed code in a Java-like language that utilizes Google-developed Java libraries,[2] but does not support programs developed in a native code.
API An application programming interface (API) is a source code interface that operating system, library or service provides to support requests made by computer programs
Applet An applet is a software component that runs in the context of another program, for example a web browser. An applet usually performs a very narrow function that has no independent use. Hence, it is an application -let.
Astroturfing Astroturfing in American English is a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous, grassroots behaviour, hence the reference to the artificial grass Astro Turf.
  A form of propaganda, astroturfing attempts to affect selectively the emotions of the public, whether trying to win a campaign, be the top music or book seller, or gain political support. Astroturfing techniques usually consist of a few people discreetly posing as mass numbers of activists advocating a specific cause. In business, astroturfing is one source of stealth marketing, which can include the manipulation of viral marketing.
Autoresponder An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
Avatars (abbreviations include AV, ava, avie, avy, avi, avvie, avis, avies, avii, and avvy) is computer user's representation of himself or herself, whether in the form of a three-dimensional model used in computer games, a two-dimensional icon (picture) used on Internet forums and other communities, or a text construct found on early systems such as MUDs. The term "avatar" can also refer to the personality connected with the screen name, or handle, of an Internet user.
 
   
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B2B Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G
B2C Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of E-businesses serving end consumers with products and/or services. It is often associated with electronic commerce but also encompasses financial institutions and other types of businesses. B2C relationships are often established and cultivated through some form of Internet marketing.
Back End Generally, the terms front-end and back-end refer to the initial and the end stages of a process. The front-end is responsible for collecting input in various forms from the user and processing it to conform to a specification the back-end can use. The connection of the front-end to the back-end is a kind of interface.
Back Links Backlinks (or back-links (UK)) are incoming links to a website or web page.
Back Up In information technology, backup refers to making copies of data so that these additional copies may be used to restore the original after a data loss event. These additional copies are typically called "backups."
Banner Ads A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
Banner Blindness Banner blindness is a phenomenon in web usability where visitors on a website ignore banner-like information.
Blacklist A blacklist is a list or register of entities who, for one reason or another, are being denied a particular privilege, service, mobility, access or recognition.
Blog A blog (an abridgment of the term web log) is a website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Blogger Person who runs a blog. Also blogger.com, a popular blog hosting web site. Rarely: weblogger.
Blogosphere Blogosphere is a collective term encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community (or as a collection of connected communities) or as a social network.
Blogroll A list of blogs. A blogger features a list of their favorite blogs in the sidebar of their blog. Derived, it would seem, as a pun on "Logrolling."
Bots Open source EDI translator (software)
Bounce Rate Bounce Rate (sometimes confused with Exit Rate) is a term used in website traffic analysis. A bounce occurs when a website visitor leaves a page or site without visiting any other pages before a specified session-timeout occurs.
Breadcrumbs Breadcrumbs or breadcrumb trails are a navigation technique used in user interfaces. Its purpose is to give users a way to keep track of their location within programs or documents.
 
   
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Cascading Style Sheets Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation semantics (that is, the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.
Click Through Rate CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of number of persons who clicked.
Clickstream A Clickstream is the recording of what a computer user clicks on while Web browsing or using another software application. As the user clicks anywhere in the webpage or application, the action is logged on a client or inside the Web server, as well as possibly the Web browser, routers, proxy servers, and ad servers. Clickstream analysis is useful for Web activity analysis, software testing, market research, and for analyzing employee productivity.
Clickstream Analysis A Clickstream is the recording of what a computer user clicks on while Web browsing or using another software application. As the user clicks anywhere in the webpage or application, the action is logged on a client or inside the Web server, as well as possibly the Web browser, routers, proxy servers, and ad servers. Clickstream analysis is useful for Web activity analysis, software testing, market research, and for analyzing employee productivity.
Cloaking Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the users' browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.
Cloud Computing Cloud Computing is Internet ("cloud") based development and use of computer technology ("computing"). It is a style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet.
Cloud Platforms A cloud platform, such as a Platform as a service, the delivery of a computing platform, and/or solution stack as a service, facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers.
CMS See - content management system
Code In communications, a code is a rule for converting a piece of information (for example, a letter, word, phrase, or gesture) into another form or representation (one sign into another sign), not necessarily of the same type.
Content Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
Content Management System A content management system (CMS) such as a document management system (DMS) is a computer application used to manage work flow needed to collaboratively create, edit, review, index, search, publish and archive various kinds of digital media and electronic text.
Conversion Rate In Internet Marketing, conversion rate refers to the number or percentage of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
Cookies HTTP cookies, more commonly referred to as Web cookies tracking cookies or just cookies, are parcels of text sent by a server to a Web client (usually a browser) and then sent back unchanged by the client each time it accesses that server.
Corporate Blog A blog can be private, as in most cases, or it can be for business purposes. Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or PR purposes are called corporate blogs.
Corporate Communication Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. It is concerned with internal communications management from the standpoint of sharing knowledge and decisions from the enterprise with employees, suppliers, investors and partners. Examples include: annual reports, intranet, electronic and print newsletters.
Corporate Site A corporate website or corporate site is an informational website operated by a business or other private enterprise such as a charity or nonprofit foundation.
Cost Per Click Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
Cost Per Thousand Impressions CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in advertising it relates to the cost per thousand page impressions.
CPC See - cost per click
CPM See - cost per thousand impressions
Crawler Web crawler, a computer program that gathers and categorizes information on the Internet.
Creative Commons Licence
Creative Commons (CC) is a non-profit organization devoted to expanding the range of creative works available for others to legally build upon and to share.
CRM Customer relationship management (CRM) is a multifaceted process, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants and buying patterns. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers.
Crowd Sourcing Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.
CSS See - cascading style sheets
CTR See - click through rate
 
   
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Database A database is an integrated collection of logically related records or files consolidated into a common pool that provides data for many applications.
Deep Link See - deeplinking
Deep Linking Deep linking, on the World Wide Web, is making a hyperlink that points to a specific page or image on another website, instead of that website's main or home page. Such links are called deep links.
Del.icio.us Del.icio.us (pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks.
Description Tag Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Digg Digg is a community-based news article popularity website. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.
Directories Web directory, an organized collection of links to other websites.
Distribution Channel Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user.
DMOZ The Open Directory Project (ODP), also known as dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.
Domain Name
A name that identifies a computer or computers on the Internet. These names appear as a component of a Web site's URL, e.g. en.wikipedia.org. This type of domain name is also called a hostname.
Doorway Pages Doorway Pages are webpages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, zebra pages (a humorous arbitrary coinage by Jill Whalen of High Rankings Advisor), jump pages, gateway pages, entry pages and by other names.
Downstream In information technology, downstream refers to the transfer speed (usually that of an internet connection) by which data can be sent from the server to the client. The process by which downstream is utilized is known as downloading.
Dreamweaver Adobe Dreamweaver is a web development application originally created by Macromedia and now owned by Adobe Systems, which acquired Macromedia in 2005.
Drupal Drupal (pronounced /ˈdɹuːpʰəl/) is a free and open source modular framework and content management system (CMS) written in the programming language PHP. Like many modern CMSs, Drupal allows the system administrator to create and organize content, customize the presentation, automate administrative tasks, and manage site visitors and contributors.
 
   
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E-Marketing Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products, or, services over the Internet.
 
   
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Facebook Facebook is a social networking website that was launched on February 4, 2004. The website is owned and operated by Facebook, Inc., the parent company of the website and a privately held company. The free-access website allows users to join one or more networks, such as a school, place of employment, or geographic region to easily connect and interact with other people. The name of the website refers to the paper facebooks depicting members of a campus community that some American colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.
Feed A web feed is a data format used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it. Making a collection of web feeds accessible in one spot is known as aggregation, which is performed by an Internet aggregator. A web feed is also sometimes referred to as a syndicated feed.
Feed Aggregator See - feed
Flash Flash has become a popular method for adding animation and interactivity to web pages. Flash is commonly used to create animation, advertisements, and various web page Flash components, to integrate video into web pages, and more recently, to develop rich Internet applications.
Flickr Flickr is a photo sharing website and web services suite, and an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its organization tools that allow photos to be tagged and browsed by folksonomic means. It hosts more than two billion images.
Flog A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication form that appears to originate from a credible, non-bias source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint.
Folksonomies Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) is the practice and method of collaboratively creating and managing tags to annotate and categorize content.
Forum An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system. From a technological standpoint, forums or boards are web applications managing user-generated content.
Frames Framing (World Wide Web), a method of displaying multiple HTML documents on one page
Front End Generally, the terms front-end and back-end refer to the initial and the end stages of a process. The front-end is responsible for collecting input in various forms from the user and processing it to conform to a specification the back-end can use. The connection of the front-end to the back-end is a kind of interface.
FTP File Transfer Protocol (FTP) is a standard network protocol used to exchange and manipulate files over an Internet Protocol computer network, such as the Internet.
 
   
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Gateway Page Getaway Page is a phrase used by webmasters and search engine optimizers to describe a webpage designed to attract visitors and search engines to a particular website. A typical gateway page is small, simple and highly optimized. Its primary goal is to attract visitors searching for relevant keywords or phrases, and provide hyperlinks to pages within the website.
Geo Targeting Geo Targeting (in internet marketing) is the method of determining the physical location of a website visitor and delivering content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria.
GIF The Graphics Interchange Format (GIF) is an 8-bit-per-pixel bitmat image format that was introduced by CompuServe in 1987 and has since come into widespread usage on the World Wide Web due to its wide support and portability.
Google Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies.
Google Adsense AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites.
Google Adwords AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Googlebot A Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.
Google Alerts Google Alerts is a service offered by the search engine company Google which notifies its users by email (or as a feed) about the latest web and news pages of their choice.
Google Algorithm SEE: Page Rank
Google Analytics Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
Google Maps Google Maps (for a time named Google Local) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API.
 
   
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Heat Mapping Online visualization tools that can help you see which areas of your site are "hot" or which areas are "cold". You will see which areas of your site visitors are avoiding and which areas they're flocking to and perhaps this representation of data can help improve usability
Homepage The homepage (often written as home page) is the URL or local file that automatically loads when a web browser starts or when the browser's "home" button is pressed.
Host An Internet hosting service is a service that runs Internet servers, allowing organizations and individuals to serve content to the Internet. There are various levels of service and various kinds of services offered.
HTML HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of tags, surrounded by angle brackets. HTML can also describe, to some degree, the appearance and semantics of a document, and can include embedded scripting language code (such as JavaScript) which can affect the behavior of Web browsers and other HTML processors.
Http Hypertext Transfer Protocol (HTTP) is a communications protocol for the transfer of information on the internet and the World Wide Web. Its original purpose was to provide a way to publish and retrieve hypertext pages over the Internet.
Hyperlink A hyperlink is a reference or navigation element in a document to another section of the same document or to another document that may be on or part of a (different) domain.
Hypertext Hypertext most often refers to text on a computer that will lead the user to other, related information on demand.
 
   
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Impression An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a user's screen, the ad server may count that loading as one impression.
Inbound Link An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator.
Internet The Internet is a global network of interconnected computers, enabling users to share information along multiple channels.
Intranet An intranet is a private computer network that uses Internet protocols and network connectivity to securely share part of an organization's information or operations with its employees.
 
   
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Javascript JavaScript is a scripting language most often used for client-side web development. It was the originating dialect of the ECMAScript standard. It is a dynamic, weakly typed, prototype-based language with first-class functions. JavaScript was influenced by many languages and was designed to have a similar look to Java, but be easier for non-programmers to work with. The language is best known for its use in websites (as client-side JavaScript), but is also used to enable scripting access to objects embedded in other applications (for example Microsoft Gadgets in Windows Vista Sidebar).
JPG In computing, JPEG (pronounced JAY-peg) is a commonly used method of compression for photographic images. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. JPEG typically achieves 10 to 1 compression with little perceivable loss in image quality.
 
   
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Keyword META Tag Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Keyword Research/Analysis Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
Keyword Spamming Spamdexing (also known as search spam or search engine spam) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.
Keywords The term "keyword" refers to the terms or phrases submitted by a user of a search engine.
 
   
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Landing Page In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
Lightbox A JavaScript application that displays images using modal dialogs on web pages.
Link Farms On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.
Link Popularity
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web.
Linkedln LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of December 2007, its site traffic was 3.2 million visitors per month, growing at an annual growth rate of about 485%. As of March 2008, it had more than 20 million registered users, spanning 150 industries.
 
   
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Market Share Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company.
Markup A markup language is a system for annotating a text in a way which is syntactically distinguishable from that text.
Mashup A digital mashup is a digital media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create a new derivative work.
Meta Keywords On the web, a keyword is a reference to the content and/or the type of meta element included in a given web page's HTML code to aid in the page's indexing. A keyword meta element may include several comma-separated keywords (or keyword phrases, each of which may contain several individual words).
Metatag Meta elements are HTML or XHTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Metatext Hypertext most often refers to text on a computer that will lead the user to other, related information on demand.
Microblog Microblogging is another type of blogging which consists of blogs with very short posts.
Microformat A microformat (sometimes abbreviated ?F or uF) is a web-based data formatting approach that seeks to re-use existing content as metadata, using only XHTML and HTML classes and other attributes. This approach is intended to allow information intended for end-users (such as contact information, geographic coordinates, calendar events, and the like) to also be automatically processed by software.
Microsite A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own URL.
Mobisode Mobisode is a term first coined by Daniel Tibbets then trademarked by his employer, Fox Broadcasting Company[1], for a broadcast television episode specially made for viewing on a mobile telephone screen and usually of short duration (from one to three minutes). The word is a neologism, coined by Tibbets as a portmanteau of the two words "mobile" and "episode".
Multivariate Testing In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.
Myspace MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally.
MySQL MySQL (pronounced /maɪˌɛskjuːˈɛl/ My S-Q-L) is a relational database management system (RDBMS) which has more than 6 million installations. MySQL stands for "My Structured Query Language". The program runs as a server providing multi-user access to a number of databases.
 
   
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eNewsletter A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.
 
   
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Online Forum An Internet forum is a web application for holding discussions and posting user-generated content. Internet forums are also commonly referred to as Web forums, message boards, discussion boards, (electronic) discussion groups, discussion forums, bulletin boards, fora (the Latin plural) or simply forums. The terms "forum" and "board" may refer to the entire community or to a specific sub-forum dealing with a distinct topic. Messages within these sub-forums are then displayed either in chronological order or as threaded discussions.
Online Marketing Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products, or, services over the Internet.
Open Directory Project The Open Directory Project (ODP), also known as Dmoz (from directory.mozilla.org, its original domain name), is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.
Open Source Open source is an approach to the design, development, and distribution of software, offering practical accessibility to a software's source code.
Optimisation Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
Organic An organic search is a process by which World Wide Web users find web sites having unpaid search engine listings, as opposed to using the pay per click (PPC) advertisement listings displayed among the search results.
 
   
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Page Impression A page view (PV) or page impression is a request to load a single page of an Internet site. On the World Wide Web a page request would result from a web surfer clicking on a link on another HTML page pointing to the page in question. This should be contrasted with a hit, which refers to a request for a file from a web server. There may therefore be many hits per page.
Page Rank Page Rank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
Page Request See - page impression
Page Views A page view (PV) or page impression is a request to load a single page of an Internet site.
Pay Per Click Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.
Permission Marketing Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent.
Phishing In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication.
Photobucket Photobucket is an image hosting, video hosting, slideshow creation and photo sharing website.
PHP PHP, or PHP: Hypertext Preprocessor, is a widely used, general-purpose scripting language that was originally designed for web development, to produce dynamic web pages. It can be embedded into HTML and generally runs on a web server, which needs to be configured to process PHP code and create web page content from it.
Picasa Web Albums Picasa is a software application for organizing and editing digital photos, originally created by Idealab and owned by Google since 2004.
Pixel In digital imaging, a pixel (or picture element) is the smallest item of information in an image. Pixels are normally arranged in a 2-dimensional grid, and are often represented using dots or squares.
Plug-In A plugin (plug-in, addin, add-in, addon, or add-on) is a computer program that interacts with a host application (a web browser or an email client, for example) to provide a certain, usually very specific, function "on demand". Applications support plugins for many reasons. Some of the main reasons include: enabling third-party developers to create capabilities to extend an application, to support features yet unforeseen, reducing the size of an application, and separating source code from an application because of incompatible software licenses.
PNG Portable Network Graphics (PNG) is a bitmapped image format that employs lossless data compression. PNG was created to improve upon and replace GIF (Graphics Interchange Format) as an image-file format not requiring a patent license.
Podcasting A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster.
Portal Web Portal, a site that functions as a point of access to information on the Internet.
PPC See - pay per click
 
   
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Qedwiki An IBM Wiki mashup that utilizes PHP and AJAX.
 
   
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Reciprocal Link A Reciprocal Link is a mutual link between two objects, commonly between two websites to ensure mutual traffic.
Reddit Reddit (also reddit) is a social news website on which users can post links to content on the web. Other users may then vote the posted link up or down , causing them to appear more or less prominently on the Reddit home page.
Reputation Systems A reputation system is a type of collaborative filtering algorithm which attempts to determine ratings for a collection of entities, given a collection of opinions that those entities hold about each other. This is similar to a recommendation system, but with the purpose of entities recommending each other, rather than some external set of entities (such as books, movies, or music). Reputation systems are often useful in large online communities in which users may frequently have the opportunity to interact with users with whom they have no prior experience or in communities where user generated content is posted like YouTube or Flickr. In such a situation, it is often helpful to base the decision whether or not to interact with that user on the prior experiences of other users.
Robots The word robot can refer to both physical robots and virtual software agents, but the latter are usually referred to as bots
RSS RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which is called a "feed" or "web feed" or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.
 
   
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SAAS Software as a service (SaaS) is a software application delivery model where a software vendor develops a web-native software application and hosts and operates (either independently or through a third-party) the application for use by its customers over the Internet. Customers do not pay for owning the software itself but rather for using it. They use it through an API accessible over the Web and often written using Web Services or REST. The term SaaS has become the industry preferred term, generally replacing the earlier terms Application Service Provider (ASP) and On-Demand.
Sandbox A sandbox is a testing (or virtual) environment that isolates untested code changes and outright experimentation from the production environment or repository, in the context of software development including web development and revision control, and by extension in web-based editing environments including wikis.
Screencast A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration.
Search Engine A Web search engine is a search engine designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files.
Search Engine Marketing Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Search Engine Optimisation Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search Engine Results Page A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Search Engine Spiders A web crawler (also known as a web spider or web robot or - especially in the FOAF community - web scutter[1]) is a program or automated script which browses the World Wide Web in a methodical, automated manner. Other less frequently used names for web crawlers are ants, automatic indexers, bots, and worms.[
Search Engine Strategies (SES) Search Engine Strategies (SES) is a conference focused on search engine marketing and search engine optimization.[1] These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.
Second Life Second Life (abbreviated as SL) is an Internet-based virtual world launched in 2003, developed by Linden Research, Inc (commonly referred to as Linden Lab), which came to international attention via mainstream news media in late 2006 and early 2007.[4][5] A downloadable client program called the Second Life Viewer enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a metaverse. Residents can explore, meet other Residents, socialize, participate in individual and group activities, have virtual sex, and create and trade items (virtual property) and services from one another.
SEM See - search engine marketing
Semantic Web The Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.[1][2] It derives from W3C director Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange.
Seo See - search engine optimisation
Serps See - search engine results page
Server In computing, a server is any combination of hardware or software designed to provide services to clients.
Single Sign On (SSO) Single sign-on (SSO) is a method of access control that enables a user to authenticate once and gain access to the resources of multiple software systems. Single sign-off is the reverse process whereby a single action of signing out terminates access to multiple software systems.
Singletons The number of vists where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of "Click Fraud" as well as being used to calculate bounce rate and in some cases identify automatons ('bots").
SMO Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.
SOA Search oriented architecture, the use of search engine technology as the main integration component in an information syste
Social Banking An ethical bank, also known as social, alternative, civic or sustainable bank, is a bank concerned about the social use of its investments and loans. Although there are differences among the main ethical banks, they share a common set of principals, the most prominent being the transparency and the social or environmental aim of the projects they finance. Some of them are specialized in microcredits.
Social Bookmarking Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
Social Media Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Social Networking A social network service uses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.
Social Software Social software is normally defined as a range of web-based software programs. The programs allow users to interact and share data with other users. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon and E-bay. Many of these programs share characteristics like open APIs, service oriented (customizable), and the ability to upload (data, media).
Social Tagging Folksonomy (also known as collaborative tagging, social classification, social indexing, and social tagging) is the practice and method of collaboratively creating and managing tags to annotate and categorize content. In contrast to traditional subject indexing, metadata is generated not only by experts but also by creators and consumers of the content. Usually, freely chosen keywords are used instead of a controlled vocabulary. Folksonomy is modeled after the word taxonomy, hence a folksonomy is a user generated taxonomy.
Spam E-mail spam, also known as junk e-mail, is a subset of spam that involves nearly identical messages sent to numerous recipients by e-mail.
SSL S/SL is a small programming language that supports cheap recursion and defines input, output, and error token names (& values), semantic mechanisms (class interfaces whose methods are really escapes to routines in a host programming language but allow good abstraction in the pseudo-code) and a pseudo-code program that defines the syntax of the input language by the token stream the program accepts.
 
   
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Tag Tag (metadata), a keyword or term associated with or assigned to a piece of information.
Tag Cloud A tag cloud (or weighted list in visual design) is a visual depiction of user-generated tags used typically to describe the content of web sites. Tags are usually single words and are typically listed alphabetically, and the importance of a tag is shown with font size or color. Thus both finding a tag by alphabet and by popularity is possible. The tags are usually hyperlinks that lead to a collection of items that are associated with a tag.
Technorati Technorati is an Internet search engine for searching blogs, competing with Google, Yahoo and IceRocket. As of December 2007, Technorati indexes over 112 million weblogs. The name Technorati is a portmanteau, pointing to the technological version of literati or intellectuals.
Teleworking Telecommuting, e-commuting, e-work, telework, working at home (WAH), or working from home (WFH) is a work arrangement in which employees enjoy limited flexibility in working location and hours. In other words, the daily commute to a central place of work is replaced by telecommunication links.
Title Tag In an HTML document, HTML elements are tags, as well as text, which act as indicators to a web browser as to how the document is to be interpreted by the browser and ultimately presented on the user's computer screen. Elements may represent headings, paragraphs, hypertext links, lists, embedded media, and a variety of other structures.
Traffic Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth – not all web traffic is welcome.
Tumblr A tumblelog (or tlog) is a variation of a blog that favors short-form, mixed-media posts over the longer editorial posts frequently associated with blogging. Common post formats found on tumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs are frequently used to share the author's creations, discoveries, or experiences while providing little or no commentary. Some platforms geared towards tumblelogging, such as tumblr, facilitate quick and easy posting of single items, such as audio files, single images and embedded videos, by providing streamlined functionality.
Twitter Twitter is a free social networking and micro-blogging service that allows users to send "updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific(A $15 client for Mac OS X 10.4 or later) or Facebook.
 
   
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Universal Resource Locater See - URL
URL Universal Resource Locator, is a technical, Web-related term.
Usability Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal.
User Centred Design In broad terms, user-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process. User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use an interface, but to test the validity of their assumptions with regards to user behaviour in real world tests with actual users. Such testing is necessary as it is often very difficult for the designers of an interface to understand intuitively what a first-time user of their design experiences, and what each user's learning curve may look like.
User Generated Content User generated content (UGC, often hyphenated), also known as Consumer Generated Media (CGM)[ The active, participatory and creative audience is prevailing today with relatively accessible media, tools and applications, and its culture is in turn impacting mass media corporations and global audiences.
 
   
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Visibility Time The time a single page (or a blog, Ad Banner...) is viewed.
Vlog A video blog, sometimes shortened to vlog is a blog whose medium is video. Entries are made regularly and often combine embedded video or a video link with supporting text, images, and other metadata.
Vlogging Vlogging arose as a video form of blogging but video blogging is also, in another sense, a continuation and expansion of video diaries and bulletins, which is a form of community media having a history dating back to the 1980s.
 
   
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W3C The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3).
Web 2.0 Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.
Web Analytics Web analytics is the study of online behaviour in order to improve it. There are two categories; off-site and on-site analytics.
Web Cache Web caching is the caching of web documents (e.g., HTML pages, images) in order to reduce bandwidth usage, server load and perceived lag. A web cache stores copies of documents passing through it; subsequent requests may be satisfied from the cache if certain conditions are met.
Web Crawler SEE - search engine spiders
Web Developer A web developer is a software developer or software engineer who is specifically engaged in the development of World Wide Web applications, or distributed network applications that are run over the HTTP protocol from a web server to a web browser.
Webinar Webinar is a neologism to describe a specific type of web conference. It is typically one-way [1], from the speaker to the audience with limited audience interaction, such as in a webcast. A webinar can be collaborative [1] and include polling and question & answer sessions to allow full participation between the audience and the presenter.
Web Form A webform on a web page allows a user to enter data that is sent to a server for processing. Webforms resemble paper forms because internet users fill out the forms using checkboxes, radio buttons, or text fields.
Web Graphic Designer Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.
Web Host A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web.
Webisode A webisode is an episode of a television show that airs initially as an Internet download or stream as opposed to first airing on broadcast or cable television. The word itself is a portmanteau formed by the words 'web' and 'episode'.
Web Page A webpage or web page is a document or resource of information that is suitable for the World Wide Web and can be accessed through a web browser and displayed on a computer screen.
Web Portal A web portal is a site that provides a single function via a web page or site. Web portals often function as a point of access to information on the World Wide Web. Portals present information from diverse sources in an unified way. Aside from the search engine standard, web portals offer other services such as e-mail, news, stock prices, infotainment and various other features. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether. An example of a web portal is Yahoo!
Website A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.
Website Analytics & Tracking Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Website tracking refers to the act of archiving existing websites and tracking changes to the website over time.
Website Developer A webmaster (portmanteau of web and postmaster), also called a web architect, web developer, site author, website administrator, or (informally) webmeister, is a person responsible for maintaining a website(s).
Web Syndication (RSS) Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary of the website's recently added content (for example, the latest news or forum posts).
Whitelist A whitelist is a list of accepted items or persons in a set. This list is inclusionary, confirming that the item being analyzed is acceptable. It is the opposite of a blacklist which confirms that items are not acceptable.
Widgets In computing, the term has become frequently used to refer to objects on a computer screen the user interacts with.
Wiki A wiki is software that allows users to collaboratively create, edit, link, and organize the content of a website, usually for reference material. Wikis are often used to create collaborative websites and to power community websites. These wiki websites are often also referred to as wikis; for example, Wikipedia is one of the best known wikis. Wikis are used in many businesses to provide affordable and effective Intranets and for Knowledge Management.
Wikipedia Wikipedia (pronounciation Spoken content icon) is a free,[3] multilingual, open content encyclopedia project operated by the non-profict Wikimedia Foundation. Its name is a portmanteau of the words wiki (a technology for creating collaborative websites) and encyclopedia. Launched in 2001 by Jimmy Wales and Larry Sanger,[4] it is currently the largest, fastest-growing, and most popular general reference work on the Internet.
Wordpress WordPress is a blog publishing system written in PHP and backed by a MySQL database.
World Wide Web The World Wide Web (commonly abbreviated as "the Web") is a very large set of interlinked hypertext documents accessed via the Internet.
World Wide Web Consortium See - W3C
WYSIWYG WYSIWYG (pronounced /ˈwɪziwɪg/[1] or /ˈwɪzɪwɪg/[2]) , is an acronym for What You See Is What You Get, used in computing to describe a system in which content displayed during editing appears very similar to the final output,[3] which might be a printed document, web page, slide presentation or even the lighting for a theatrical event.
 
   
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xhtml The Extensive Hypertext Markup Language, or XHTML, is a markup language that has the same depth of expression as HTML, but also conforms to XML syntax.
 
   
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Yahoo! Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation headquartered in Sunnyvale, California, (in Silicon Valley), that provides Internet services worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services
Yahoo Pipes Yahoo! Pipes is a web application from Yahoo! that provides a graphical user interface for building applications that aggregate web feeds, web pages, and other services, creating Web-based apps from various sources and publishing those apps.
Youtube YouTube is a video sharing website where users can upload, view and share video clips.
 
   
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Zebra A striped animal resembling a horse.