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Facebook Case Study - St John's First Aid



Piggy-back #1 


Piggy-back #2 


Brace yourselves - Winter is actually coming tomorrow. When managing cold induced conditions such as hypothermia, which...

Posted by St John First Aid on Saturday, 31 May 2014 



Factoids ('Flashback Friday' example)


Factoid angles...

- historical insights, e.g. photos, foundation stories
- milestones
- data, straight or fun
- origins of industry jargon & terminologies (etymology)
- myth-busting
- did you knows


Entertain (while staying on brand) 


Curated public domain content





Polling/ Market research

(Danger, Response, Send for help, Airway, Breathing, Compression, Defibrillation)

Spotlight the local heroes