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Facebook Case Study - St John's First Aid

 

 

Piggy-back #1 

Post by St John First Aid.
 
 
 
 

Piggy-back #2 

 

Brace yourselves - Winter is actually coming tomorrow. When managing cold induced conditions such as hypothermia, which...

Posted by St John First Aid on Saturday, 31 May 2014 
 

 

 

Factoids ('Flashback Friday' example)

 
 

Factoid angles...

- historical insights, e.g. photos, foundation stories
- milestones
- data, straight or fun
- origins of industry jargon & terminologies (etymology)
- myth-busting
- did you knows

 
 

Entertain (while staying on brand) 

 
 
  
 

Curated public domain content

 

 

 

 

Polling/ Market research

 
Post by St John First Aid.
 
(Danger, Response, Send for help, Airway, Breathing, Compression, Defibrillation)
 
 
 
 

Spotlight the local heroes