Facebook Case Studies

1. Promote influencers aligned with your brand

My face when: I see people posting nutrition advice on facebook that is actually correct and is more down to earth than...
Posted by The Nutrition Guru and The Chef on Friday, September 11, 2015

2. Always sell and never sell

Loving this shot from @bishop_glenda - Make sure you share your Alpine creations with us.
Posted by Alpine Breads on Sunday, September 27, 2015

3. Align your campaign with a timely event

Posted by Oreo on Sunday, June 15, 1975

4. Ask a question but keep it simple

It's the long weekend, the weather is beautiful, and you have a delicious menu to look forward to - it doesn't get better than this! Which meal are you looking forward to most?
Posted by HelloFresh on Sunday, October 4, 2015

Which is your favourite?http://www.uncletobys.com.au/
Posted by Uncle Tobys on Sunday, October 4, 2015

5. Position yourself as the go to expert

Keeping on the recent theme of posts around ‘common things I'm asked’, today is about ‘how to keep up with research’....
Posted by Thinking Nutrition on Friday, October 2, 2015

Posted by Foodwatch Australia on Tuesday, October 6, 2015

How to Prep Garlic
This should be useful considering chopped garlic goes into just about everything...
Posted by Whole Foods Market on Tuesday, October 6, 2015

6. Don’t start the conversation then suddenly leave the party

It's National Science Week!APDs are the only nutrition professionals recognised by the Australian Government and Medicare.
Posted by Dietitians Association of Australia on Sunday, August 16, 2015

The truth is protein supplements are no better for you than protein in foods like milk, eggs and fish. You only need...
Posted by Sports Dietitians Australia on Tuesday, August 18, 2015

7. Have a point of difference

I am starting a new series of Instagram posts with a mission to encourage people not to label their food with hashtags...
Posted by Zoe Nicholson - figureate Dietitian on Monday, October 5, 2015

Soup... it warms the heart.
Posted by Alpine Breads on Thursday, October 1, 2015

8. Create a “non-brand” brand page

https://www.facebook.com/NanToddlerTalk/photos/a.253930381433360.1073741828.191283234364742/487587074734355/?type=3&theater

"It's the little memories that will last a lifetime."
Posted by Birds Eye Australia on Wednesday, September 30, 2015

9. Offer something of value – why should someone engage with you rather than someone else

The average Australian wine drinker consumes 3000 calories per month from wine alone, which equates to approximately 22...
Posted by 40:40:20 on Wednesday, July 29, 2015

10. Be on brand….always

Watch the latest episode of Jared’s Journey as Jared speaks with breakout star Armie Hammer. What was Armie up to 15 years ago? http://bit.ly/15BbMEb
Posted by Subway on Friday, July 12, 2013

Mornings before seven,Catch the light just right,A cup of heaven. #CasiCielo
Posted by Starbucks on Saturday, January 17, 2015

11. Share a slice of life and be personal

So easy we sometimes make a batch in the morning before school for lunch boxes. Great way to use up over ripe banana too. Recipe: http://www.foost.com.au/muesli-cookies.html
Posted by Foost on Wednesday, October 7, 2015

Apparently this is the best salad I have ever made. Spinach, red capsicum, yellow capsicum, avocado, apple, sweet potato...
Posted by Foost on Monday, October 5, 2015

12. People use social media to be entertained, never forget that!

If the 'sugar is toxic' brigade had their way, such classic songs would be changed to 'A spoonful of rice malt syrup...
Posted by Thinking Nutrition on Monday, September 14, 2015