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Course Resources: Facebook & Instagram Ads




Facebook Advertising Set Up

Ads Manager - Timezones
Ad Account Permissions & Roles
Advertising Basics
Advertise on Facebook
Advertising Policies
Facebook Business Manager


Facebook Ad Objectives

Boosting Posts
Unpublished Page Posts (Dark Posts)
Promote Your Page
Clicks to Website
Increase Conversions on Your Website
App Install & Engagement
Reach People Near Your Local Business
Raise Event Attendance
Offer Claims Adverts
Video Views
Collect Leads
Integrations for Lead Ads
Context Cards for Lead Ads
Facebook Leads Ads with Mailchimp & Zapier
Increase Brand Awareness
Brand Awareness
Dynamic Product Catalogues
Dynamics Ads for Travel

 Instagram advertising

Instagram Advertising Set Up

Get Started with Instagram Advertising
Instagram Advertising Help
Instagram Advertising from Facebook Interface
Adding an Instagram Account to Facebook
Instagram Ad Creative
Instagram Ad Design Requirements
What Instagram Ads Look Like
Creating Instagram Ads within Power Editor
Switching to a Business Account
Promoting from the Instagram App


Audience Targeting

Audience Targeting Options
Avoiding Under Delivery of Ads
Interests Targeting
Behavioural Targeting
Audience Insights
Custom Audiences
Lookalike Audiences
Facebook Pixel
Excluding Locations in Ads


Ad Set Up

Guidelines & Specs for Creating Ads
Minimum Daily Budget for Ad Sets
Budget, Delivery Charges
Biddings & Ad Auctions

 Creating images in Facebook

Ad Creation

Facebook 20% Text Checker
Stay up to Date with Network Image Sizes - Sprout Social Cheat Sheet
Facebook Shutterstock Images
6 Design Tips for Better Facebook Ads


Facebook Ads Formats

Carousel Format
Canvas Adverts

Split Testing

Creating Similar Campaigns, Ad Sets & Audiences
Editing Facebook Budgets


Facebook Ads Manager & Power Editor

Creating a Campaign in Ads Manager
Managing Ad Campaigns
Customising Reports in Ads Manager
When to Use Power Editor
How to Create Ads in Power Editor

Facebook Page Insights and google analytics goals

Facebook Reporting

Facebook Reporting Metrics Help Page
Customising Facebook Dashboard
Custom Conversions
Standard Events
Exporting Facebook Reports
Google Analytics Goal Conversions
Adding UTM tags to URL for Google Analytics Custom Campaigns
Setting up Custom Campaigns in Google Analytics


Key Facebook Advertising Updates 2016

Creating a Messenger Strategy to Increase Sales
Ad Blocking Update
New Ways for Businesses to Drive Sales on Facebook & Instagram
Extend Reach on Video Ads through Audience Network
Tips for Using Lead Adverts to Collect High-Quality Leads
Video Advert Tips for Mobile Feed
New Partners for Advert Viewability Verification
Making Ad Measurement More Insightful
Use Lead Ads to Connect with People Who Want to Hear from Your Business
New Guidelines for Creating Carousel Ads
Getting More Value from Your Ads
Updated Help Guide for Ads Optimised for Conversions
Introducing Ads Manager App
Updated Features for Video Ads
Introducing Canvas: A Full Screen Ad Experience
New Features Make Lead Ads Better

Key Instagram Advertising Updates 2016

Improving Instagram Direct Response Ads
Introducing Instagram Stories
Business Accounts on Instagram
Getting the Most from Dynamic Ads
Drive More Action from Your Ads
New Instagram Business Tools
Adding Video to Carousel Ads
Using Video on Instagram
Increasing Website Conversions with Instagram
More Ways to Advertise


Facebook Help and News

Facebook Help & News
Facebook Help Centre
Facebook for Business
Page Posting Tips from Facebook
Glossary of Terms
Product News
Small Business News
Brand & Agency News
Facebook Business Manager
Facebook News Room



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