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Course Resources: Facebook Advertising

 

 

 

 

 

Advanced Facebook and Instagram Advertising Facilitator 

 

 
 
COURSE PDF DOWNLOAD

Download the PDF of the course here

 

 SETTING UP BEFORE YOU START
 

 

CREATING YOUR ADVERTISING STRATEGY

 

 

CHOOSING THE RIGHT ADVERTISING OBJECTIVE
 
YOUR INSTAGRAM ADVERTISING AUDIENCE

 

 

INSTAGRAM ADVERTISING FEATURES AND OPTIONS
 
AD CREATIVE FORMATS FOR FACEBOOK AND INSTAGRAM

 

 
 
WHY TEST AND LEARN?
 
RUNNING YOUR AD

 

 

  

TRACKING AND TARGETING 

 

 

REPORTING & METRICS

 

 

 

 

ADS MANAGER VERSUS POWER EDITOR

 

 

CUSTOM AUDIENCES BUILT FROM SOCIAL MEDIA OR OWNED CHANNEL ENGAGEMENT

 

 

GOOGLE ANALYTICS