Course Resources: Essentials Social

  COURSE FACILITATOR

FACEBOOK

Facebook Help Centre
Help

Facebook Blueprint (online learning modules)
Facebook Blueprint

Course Booklet Schematic
Pinterest Pin (right-click on pin to download)

Facebook Insights (Brand Page Analytics) Help Centre
Help

Facebook Advertising
Advertiser Help Centre
Ads Help Centre
Ads guide

Adding a CTA Button to your Brand Page
Facebook Help Centre

Adding a @username to your Brand Page
Username guidelines
Adding or changing a username

20% Text Rule Checker
Text overlay checker tool

Page 'House Rules'
Bankwest example

Facebook Platform Image Dimensions
Image dimensions checklist
How different image sizes render on the timeline and newsfeed (examples)

net101 Podcast Interviews
Kristy Hughes (Social Media Manager for Saatchi & Saatchi) on News-Jacking via Facebook
Libby Catalini (Social Media Manager for Simplot) on the Birdseye Australia's Facebook presence

YOUTUBE

Youtube Help Centre
Help

Course Booklet Schematic
Pinterest Pin (right-click on pin to download)

Channel Customisation
Organising content with channel sections
Customising channel layout
Create or edit channel art

Analytics
Video analytics dash (sign into your acct first)

Portable Video Capture Set-Up - Course Day Demonstration 
Jay Baer article

Embedding a YouTube Video - Course Day Demonstration 
How-to directions
Embed example

Video editing software for PC's
Microsoft Movie Maker

Video Cross-Publishing Examples - Course Day Demonstration 
Blog
LinkedIn publisher
Twitter
Facebook brand page
Pinterest

A totally fake course testimonial video purchased off some dude in Berlin for $5 (via Fiverr.com)

TWITTER

Twitter Help Centre
Help

Course Booklet Schematic
Pinterest Pin (right-click pin to download)

Twitter Platform Image Dimensions
Image dimensions checklist

Twitter Search Tools
Twitter onboard search (standard)
Twitter onboard search (advanced)
Twitter advanced search power tips

Case Study Examples - Course Day Demonstrations 
News wire - BBC
Customer service - Qantas
Back channel support  - Australian Open
Corporate reputation - PriceWaterhouseCoopers
Brand megaphone fail - Peugeot Australia
Brand engagement - Honey Bar
Community play - Kensington Police
Advocacy - Dalai Lama

LINKEDIN

LinedIn Help Centre
Help

Personal
Privacy settings tab (sign in to your acct)

Company Pages
Add a company page
Company page example - David Jones

BLOGGING

Course Booklet Schematic
Pinterest Pin (right-click pin to download)

Setting up WordPress
WordPress.org - software download for self-hosted instance
WordPress.com - free, hosted solution

WordPress Themes and Plugins
WordPress themes for purchase (ThemeForest)
WordPress plugins

Blogger.com
Google's blogging platform - free, hosted solution

WEBSITE ANALYTICS

Course Booklet Schematic
Pinterest Pin (right-click pin to download)

Google Analytics Account Set-Up - Course Day Demonstration
Open a new GA account
Setting up goal conversions
Scheduling a report

Google Analytics Learning Resources
Google Analytic demo account (live sandbox environment)
Google Analytics online training modules

Woopra - Course Day Demonstration
Woopra.com

net101 Podcast Interview
Simon Pilkington on Google Analytics

ORGANIC SEARCH/ SEO & CONTENT MARKETING

Course Booklet Schematics (right-click on Pinterest pins to download)
Long Tail B2C & B2B Examples
Signalling for Search
Publish for Visibility & Credibility

Google Keyword Planner - Course Day Demonstration
Sign into your AdWords acct first 

Google 'Search Engine Optimization Starter Guide'
View page

Content Marketing- Course Day Demonstrations
Google Search Example - 'social media policy examples'
Woolworths carrots video
net101 Social Media Policy Page
Black leather shoe example
 

EMAIL MANAGEMENT

MailChimp
Campaign Monitor
net101 podcast interview with Simon Bryne (email marketing agency head)  

Presentation Slides
PowerPoint
Keynote

COURSE SCHEMATICS 

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COURSE VIDEOS

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RECOMMENDED READING - ESSENTIALS

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RECOMMENDED PODCASTS

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