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Course Resources: Essentials Social

  

 

 

 NET:101 SOCIAL MEDIA


Blog
Podcast
Instagram - @TheSocialContract (NET:101, satirical) 
Instagram - @PanopticBliss (Tim personal) 
Pinterest
Twitter
YouTube

 

FACEBOOK

Facebook Help Centre
Help

Course Booklet Schematic
Pinterest Pin (right-click on pin to download)

Facebook Insights (Brand Page Analytics) Help Centre
Help

3 Key Facebook Metrics Explained (inc. 'PTAT')
Jon Loomer Post

Page Engagement, PTAT
Qantas page example (desktop only)

Facebook Advertising
Advertiser Help Centre
Ads Help Centre
Ads guide

Adding a CTA Button to your Brand Page
Facebook Help Centre

Adding a @username to your Brand Page
Username guidelines
Adding or changing a username

20% Text Rule Checker
Text overlay checker tool

Page 'House Rules'
Bankwest example

Facebook Platform Image Dimensions
Image dimensions checklist
How different image sizes render on the timeline and newsfeed (examples)

NET:101 Podcast Interviews
Kristy Hughes (Social Media Manager for Saatchi & Saatchi) on News-Jacking via Facebook
Libby Catalini (Social Media Manager for Simplot) on the Birdseye Australia's Facebook presence

 

YOUTUBE

Youtube Help Centre
Help

Course Booklet Schematic
Pinterest Pin (right-click on pin to download)

Channel Customisation
Organising content with channel sections
Customising channel layout
Create or edit channel art

Analytics
Video analytics dash (sign into your acct first)

Portable Video Capture Set-Up - Course Day Demonstration 
Jay Baer article

Embedding a YouTube Video - Course Day Demonstration 
How-to directions
Embed example

Video editing software for PC's
Microsoft Movie Maker

Video Cross-Publishing Example- Course Day Demonstration 
Blog
LinkedIn publisher
Twitter
Facebook brand page
Pinterest

A totally fake course testimonial video purchased off some dude in Berlin for $5 (via Fiverr.com)

 

 

TWITTER

Twitter Help Centre
Help

Course Booklet Schematic
Pinterest Pin (right-click pin to download)

Twitter Platform Image Dimensions
Image dimensions checklist

Twitter Search Tools
Twitter onboard search (standard)
Twitter onboard search (advanced)
Twitter advanced search power tips

Case Study Examples - Course Day Demonstrations 
News wire - BBC
Customer service - Qantas
Back channel support  - Australian Open
Corporate reputation - PriceWaterhouseCoopers
Brand megaphone fail - Peugeot Australia
Brand engagement - Honey Bar
Community play - Kensington Police
Advocacy - Dalai Lama



LINKEDIN

LinedIn Help Centre
Help

Personal
Privacy settings tab (sign in to your acct)

Company Pages
Add a company page

Company page example - David Jones

 

BLOGGING

Course Booklet Schematic
Pinterest Pin (right-click pin to download)

Setting up WordPress
WordPress.org - software download for self-hosted instance

WordPress.com - free, hosted solution

WordPress Themes and Plugins
WordPress themes for purchase (ThemeForest)
WordPress plugins

Blogger.com
Google's blogging platform - free, hosted solution

 

WEBSITE ANALYTICS

Course Booklet Schematic
Pinterest Pin (right-click pin to download)

Google Analytics Account Set-Up - Course Day Demonstration
Open a new GA account

Setting up goal conversions
Scheduling a report

Google Analytics Learning Resources
Google Analytic demo account (live sandbox environment)
Google Analytics online training modules

Woopra - Course Day Demonstration
Woopra.com

NET:101 Podcast Interview
Simon Pilkington on Google Analytics

 

 

 

ORGANIC SEARCH/ SEO & CONTENT MARKETING

Course Booklet Schematics (right-click on Pinterest pins to download)
Long Tail B2C & B2B Examples
Signalling for Search
Publish for Visibility & Credibility

Google Keyword Planner - Course Day Demonstration
Sign into your AdWords acct first 

Google 'Search Engine Optimization Starter Guide'
PDF download 

Content Marketing- Course Day Demonstrations
Google Search Example - 'social media policy examples'
Woolworths carrots video
NET:101 Social Media Policy Page
Black leather shoe example

 

 

EMAIL MANAGEMENT

MailChimp
Campaign Monitor
NET:101 podcast interview with Simon Bryne (email marketing agency head)  

 

 

COURSE SCHEMATICS 

Follow Tim Martin's board Course Schematics - ESS on Pinterest.

 

COURSE VIDEOS

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RECOMMENDED READING - ESSENTIALS

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RECOMMENDED PODCASTS

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PAST COURSE FRAGRANCES (WITH PRESENTATION DATES)

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