Course Resources: Advanced Social

COURSE FACILITATOR

COURSE GLOSSARY

FACEBOOK

Facebook Help Centre
Help

Posting for Engagement - Course Day Demonstration
St John First Aid Examples

Platform Image Dimensions
Image dimensions checklist
How different image sizes render on the timeline and newsfeed (examples)

Retargeting - Installing Base and Conversion Pixels onto your Webpages
Official Facebook Help Page

3rd Party Apps for Competitions (Sweepstakes)
Woobox
Shortstack

Competition Guidelines
www.facebook.com/page_guidelines.php
Australian requirements

Content Cross-Feeds from other Social Media Accounts (Facebook Apps)
Instagram example (Qantas)
YouTube example (Qantas)
Twitter example (Qantas)

Ecommerce Apps
Ecwid
Shopify

20% Text Rule Checker
Text overlay checker tool

Embedding a Facebook Post
How-to directions
Live embed example

Embedding a Comments Box
Widget wizard

INSTAGRAM

Instagram Help Centre
Help - Personal
Help - Business

The Web Version of Your Account
The web version of your own Instagram account: www.instagram.com/ [your username]

Business Profiles
How to convert a personal profile to a Business Profile

Official Apps
Layout - iTunes store
Layout - Google Play store
Boomerang - iTunes store
Boomerang - Google Play store
Hyperlapse - iTunes store

Third Party Apps Round-Up
Social Media Examiner post

Scheduling & Management
ScheduGram

Platform Image Dimensions
Image dimensions checklist

Embedding a Post
How-to directions
Live embed example

Functions - Course Day Demonstration
Discovery via hashtag, e.g. #CircularQuay
Discovery via geotag, e.g. Circular Quay

Case Studies - Course Day Demonstrations
Case study #1 - formats
Case study #2 - catalogues/ brand awareness
Embedded shopable gallery (Steele)
Embedded user generated (Qantas)

Downloading Posts - Images & Videos
DownloadGram

Recycling Posts - Examples
Facebook
Pinterest board
Webpage

Becoming a social media gun thanks to Tim at #net101 #brandedContent #HowGoodIsYourTrunk #SEO #CuratorGator #KnowledgeIsPower

A post shared by rachskrokov (@rachskrokov) on Aug 20, 2015 at 12:56am PDT

TWITTER

Twitter Help Centre
Help

Platform Image Dimensions
Image dimensions checklist

Advertiser Creative Formats & Dimensions
Advertiser creative specs

Search Tools
Twitter onboard search (standard)
Twitter onboard search (advanced)
Twitter advanced search power tips

Rich Media Supports - Course Day Demonstration
Demo examples (embedded)

Brand Engagement Example - Course Day Demonstration
Nespresso

Embedding a Tweet
How-to directions
Testimonials page example - net101 course reviews

Lists
Lists example (ABC Radio)

Widgets
Widget wizard

Advertising & Analytics
Activate Twitter Advertising (also enables access to Analytics)

Make a Quote Tweetable
ClickToTweet

'Send a private message' button
https://twitter.com/messages/compose?recipient_id=
How to find your Twitter ID number: http://www.idfromuser.com/

Cards
Twitter Cards overview (blog post from BufferSocial)
Twitter Cards guide (from Twitter)
Twitter Card validator
Product Card example (net101 course)

Management Tools
ManageFlitter
Commun.it
TweetDeck

Recently deceased man waits to see if his soul will be uploaded or downloaded. #satire #net101
— Tim Martin (@net101courses) August 29, 2016

Pinterest Help Centre
Help

net101 Pinterest Boards
Boards

Embedding a Board
How-to directions
Live board embed example

Platform Image Dimensions
Image dimensions checklist

Browser Plugins
Plugins and apps

Analytics
Analytics dash (need to be logged in)

Tracking Images Pinned from Your Own Website
www.pinterest.com/source/[your domain name]

Use Cases for Individuals - Course Day Demonstrations
Search Engine - 'bathroom tile design' example
Bookmarking - Tim's seafood recipes
Mood boards - Tim's neon

Use Cases for Businesses - Course Day Demonstrations
Buyable pins
Sales catalogue - Nordstrom
Inspiration - Timothy Lee Landscaping
Virtual portfolio - Smithsonian
Entry point to website/ blog - net101 blog posts
Cross-posting Instagram posts - #net101 example
Group board

Instagram Specific
ScheduGram

Twitter Specific
TweetDeck

SOCIAL MEDIA CAMPAIGN TRACKING & REPORTING USING GOOGLE ANALYTICS

Google Analytics Campaign URL Builder
URL Builder

Google Analytics URL Shortner
URL Shortener (add '.info' to the end of your shortened URL for reporting via a browser)

Google Analytics Learning Resources
Google Analytics online training and certification

HASHTAGS

Course Hashtag #net101
Instagram
Twitter

IMAGE SOURCING & MANAGEMENT

Online Image Editors (& Templates)
PicMonkey (paid membership required as of Sept '17)
Canva

Image File Size Compressor
TinyJPG

Social Media Platform Image Dimensions
Cheat Sheet

Purchasing Images - Sample Sites
iStock
Fotolia
Getty Images

Google Image Search
Image search example using the Creative Commons license filter ('black puppy')

Infographics
Make your own via Piktochart
net01 Infographics (Pinterest board)
net101 podcast interview with Brandon Rossen (Infographics agency head)

Free Image Sites
Pixabay
Pexels
Unsplash
53 free image sites (Buffer blog post)

THINKING LIKE A PUBLISHER

Reimagining Content - net101 Course Examples
'Crying Girl' series
'Little Miss Social' series
Misquoted series
Genre bending series
Memes series
Satirical blog
Perfume blog post
Film Noir blog post
Fairytale blog post
Lasagne blog post
'Success Winning' 1930's mag ad
Infographic - conceptual
Infographic - data visualisation

IMAGE SOURCING UNDER CREATIVE COMMONS LICENSING

Creative Commons
Licences overview
Create your own CC webpage widget (see example below)

Flickr
Creative Commons content

This net101 resources page is licensed under a Creative Commons License.

GOOGLE ALERTS (FOR CONTENT IDEAS)

Open a free Google Alerts account (login into your Google account or create one)
How to set up Google Alerts monitoring using basic and advanced filtering techniques