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Course Resources: Advanced Social

  

 

 

 

 NET:101 SOCIAL MEDIA

Blog (normal)
Blog (satirical)
Podcast (on hiatus)
Instagram - @TheSocialContract (satirical) 
Instagram - @PanopticBliss (Tim personal) 
Twitter - @net101courses
Pinterest
YouTube


 

 COURSE GLOSSARY

Terms used throughout this course


 

FACEBOOK

Facebook Help Centre
Help

Course Booklet Schematics (right-click on Pinterest pins to download)
Facebook Algorithm
Facebook Positions
Facebook Retargeting

Posting for Engagement - Course Day Demonstration 
St John First Aid Examples

Page 'House Rules'
Bankwest example

Platform Image Dimensions
Image dimensions checklist
How different image sizes render on the timeline and newsfeed (examples)

Retargeting - Installing Base and Conversion Pixels onto your Webpages
Official Facebook Help Page

3rd Party Apps for Competitions (Sweepstakes) 
Woobox
Shortstack

Competition Guidelines
www.facebook.com/page_guidelines.php
Australian requirements

Content Cross-Feeds from other Social Media Accounts (Facebook Apps)
Instagram example (Qantas)
YouTube example (Qantas)
Twitter example (Qantas)

Ecommerce Apps
Ecwid
Shopify

20% Text Rule Checker
Text overlay checker tool

Embedding a Facebook Post
How-to directions
Live embed example 

Embedding a Comments Box
Widget wizard

Facebook Related NET:101 Podcast Interviews
Kristy Hughes (Social Media Manager for Saatchi & Saatchi) on News-Jacking via Facebook
Libby Catalini (Social Media Manager for Simplot) on the Birdseye Australia's Facebook presence


 

INSTAGRAM

Instagram Help Centre
Help - Personal
Help - Business

Course Booklet Schematic
Pinterest pin (right-click on pin to download)

The Web Version of Your Account
The web version of your own Instagram account: www.instagram.com/ [your username]

Business Profiles
How to convert a personal profile to a Business Profile

Official Apps
Layout - iTunes store
Layout - Google Play store
Boomerang - iTunes store
Boomerang - Google Play store

Third Party Apps Round-Up
Social Media Examiner post

Scheduling & Management
ScheduGram

Platform Image Dimensions
Image dimensions checklist 

Embedding a Post
How-to directions
Live embed example

Post Types - Course Day Demonstration
Demo examples (embedded)

Functions - Course Day Demonstration
Travel log - add to map
Discovery via 'tags' - #CircularQuay
Discovery via 'places' - geotag, Circular Quay
Discovery via internal tagging - example
Conversation threads - example

Case Studies - Course Day Demonstrations
Case study #1 - formats
Case study #2 - catalogues/ brand awareness 
Embedded shopable gallery (Steele)
Embedded user generated (Qantas)

Downloading Posts - Images & Videos
DownloadGram

Recycling Posts - Examples
Facebook
Pinterest board
Webpage

 

 


  

TWITTER

Twitter Help Centre
Help

Course Booklet Schematic
Pinterest pin (right-click on pin to download)

Platform Image Dimensions
Image dimensions checklist

Advertiser Creative Formats & Dimensions
Advertiser creative specs 

Search Tools
Twitter onboard search (standard)
Twitter onboard search (advanced)
Twitter advanced search power tips

Rich Media Supports - Course Day Demonstration
Demo examples (embedded) 

Brand Engagement Example Course Day Demonstration
Nespresso

Embedding a Tweet
How-to directions
Testimonials page example - NET:101 course reviews

Lists
Lists example (ABC Radio)

Widgets
Widget wizard

Advertising & Analytics
Activate Twitter Advertising (also enables access to Analytics)

Make a Quote Tweetable
ClickToTweet

'Send a private message' button
https://twitter.com/messages/compose?recipient_id=
How to find your Twitter ID number: http://www.idfromuser.com/

Cards
Twitter Cards overview (blog post from BufferSocial)
Twitter Cards guide (from Twitter)
Twitter Card validator
Product Card example (NET:101 course)

Management Tools
ManageFlitter
Commun.it
TweetDeck 

 

 
PINTEREST

Pinterest Help Centre
Help

Course Booklet Schematic
Pinterest pin (right-click on pin to download)

NET:101 Pinterest Boards
Boards

Embedding a Board
How-to directions
Live board embed example

Platform Image Dimensions
Image dimensions checklist 

Browser Plugins
Plugins and apps

Analytics
Analytics dash (need to be logged in)

Tracking Images Pinned from Your Own Website
www.pinterest.com/source/[your domain name]

Use Cases for Individuals - Course Day Demonstrations
Search Engine - 'bathroom tile design' example
Bookmarking - Tim's seafood recipes
Mood boards - Tim's neon

Use Cases for Businesses - Course Day Demonstrations
Buyable pins
Sales catalogue - Nordstrom
Inspiration - Timothy Lee Landscaping
Virtual portfolio - Smithsonian
Entry point to website/ blog - NET:101 blog posts
Cross-posting Instagram posts - #net101 example
Group board

 


CONVERSION PLACE BRIDGING EXAMPLES

From a blog post - 4 points
From a YouTube video - video card
From a Facebook brand page - CTA button
From a Facebook brand page - URL hyperlinks
From the bottom of a LinkedIn post
From a newsletter - multiple points
From a Facebook ad - Shop Now button

 
 
 LANDING PAGE EXAMPLES

Qantas
Monash Uni 1
Monash Uni 2
Monash Uni 3

 

 

SOCIAL MEDIA MONITORING & SCHEDULING SOFTWARE

Hootsuite
Hootsuite Plans Comparison Chart
Hootsuite App Directory
Hootsuite Academy (YouTube)

NET:101 Podcast Interview
Adele de Meyer (Hootsuite Ambassador) on Hootsuite

Other Apps
Bufferapp.com
Sproutsocial.com
Social Oomph

Instagram Specific
ScheduGram

Twitter Specific
TweetDeck


 

SOCIAL MEDIA CAMPAIGN TRACKING & REPORTING

Course Booklet Schematic
Pinterest pin (right-click on pin to download)

Google Analytics Campaign URL Builder
URL Builder

Google Analytics Learning Resources
Google Analytics online training and certification

 

 

 

 

HASHTAGS

Course Hashtag #net101
Instagram
Twitter

Course Booklet Schematic
Pinterest pin (right-click on pin to download)



 

 

IMAGE SOURCING & MANAGEMENT

Course Booklet Schematic
Pinterest pin (right-click on pin to download)

Online Image Editors (& Templates)
PicMonkey (paid membership required as of Sept '17)
Canva

Image File Size Compressor
TinyJPG

Social Media Platform Image Dimensions 
Cheat Sheet

Purchasing Images - Sample Sites
iStock
Fotolia
Getty Images

Google Image Search
Image search example using the Creative Commons license filter ('black puppy')

Infographics
Make your own via Piktochart
NET:101 Infographics (Pinterest board)
NET:101 podcast interview with Brandon Rossen (Infographics agency head) 

Free Image Sites
Pixabay
Pexels
Unsplash
53 free image sites (Buffer blog post)


 

 THINKING LIKE A PUBLISHER 

Course Booklet Schematics (right-click on Pinterest pins to download)
Content Elements
Content Curation
Content Canvas
Content Calendars

Reimagining Content - NET:101 Course Examples 
'Crying Girl' series
'Little Miss Social' series
Misquoted series
Genre bending series
Memes series
Satirical blog
Perfume blog post
Film Noir blog post
Fairytale blog post
Lasagne blog post
'Success Winning' 1930's mag ad
Infographic - conceptual
Infographic - data visualisation

Rapper Puppet



 

 

IMAGE SOURCING UNDER CREATIVE COMMONS LICENSING

Creative Commons
Licences overview
Create your own CC webpage widget (see example below)

Flickr
Creative Commons content
 

Creative Commons License
This NET:101 resources page is licensed under a Creative Commons License.

 

GOOGLE ALERTS (FOR CONTENT IDEAS)

Open a free Google Alerts account (login into your Google account or create one)
How to set up Google Alerts monitoring using basic and advanced filtering techniques


 

OUTSOURCING

Find a freelance graphic designer via 99 Designs (view 'Show Filters' on the right for advanced searching)
Find a small job freelancer via Fiverr 
 


CONTENT CROSS-PROMOTION EXAMPLES

Cross-Posting - Full Asset Examples
Video - streamed into a webpage using embed code
Audio - streamed into twitter using a URL
Pinned to a Pinterest board from a URL (Instagram posts example)

Automated Sharing Examples
Instagram posts into a Facebook tab (app)

Sourcing the Embed Codes
Facebook, Twitter, Instagram, YouTube, Pinterest & Google+ examples

Single Post Embedding Examples
Instagram post into webpage
Facebook post into webpage
Twitter posts into webpage

Share Buttons
Sportsgirl page example

 

 

 SOUNDCLOUD FOR PODCAST HOSTING

ABC Radio National account - example
NET:101 podcast account - example
Soundcloud player embed examples

 

 

 

 YOUR IN-HOUSE VIDEO STUDIO

Video Capture Set-Up
Jay Baer article

 

 MEMES

Meme Generator
NET:101 memes (Pinterest board)

 

  

 IF THIS THEN THAT (IFTTT)

Browse recipes

 

EMAIL MANAGEMENT

MailChimp
Campaign Monitor
NET:101 podcast interview with Simon Bryne (email marketing agency head)  

  

GIF's (Graphical Interchange Format)

GIF Generator (from images)
GIF Generator (from video)
Brand GIF examples
General/ cool GIF examples

Boomerang GIF app - iTunes store
Boomerang GIF app - Google Play store


 

 

BLOGGER OUTREACH

Australian Blogger Outreach Directory
BloggerConnect.com.au

Blogger Outreach - Commercial Models Overview
NET:101 blog post


 

SOCIAL MEDIA WIDGETS FOR YOUR WEBPAGES OR BLOG

Twitter widgets
LinkedIn widgets
Pinterest widgets
Facebook widgets


 

NET:101 WORK CANVASES, SCHEMATICS & PUBLISHING CALENDARS




Social Media Marketing Strategy Canvas (JPG 1.5 MB)
Social Media Strategy Canvas - Explanatory Notes
Social Media Strategy Canvas - Cheat Sheet (JPG 0.4 MB)
Social Media Content Canvas (PDF 0.5 MB)
Course Booklet Schematics (via Pinterest)
Publishing Calendar Examples

 
 

COURSE SCHEMATICS

Follow Tim Martin's board Course Schematics - ADV on Pinterest.

 

COURSE VIDEOS

Follow Tim Martin's board Course Videos on Pinterest.

 

RECOMMENDED READING - ADVANCED

Follow Tim Martin's board Recommended Course Readings on Pinterest.

  

RECOMMENDED PODCASTS

Follow Tim Martin's board Recommended Podcasts on Pinterest.

  
PAST COURSE FRAGRANCES (WITH PRESENTATION DATES)

Follow Tim Martin's board Course Fragrances on Pinterest.