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Corporate Blogging - Workshop Topic

There are many benefits to organisational level blogging: thought leadership, community building, and increased search profile to name just three. 

This in-house workshop incorporates live how-to demonstrations from the a cross-section of blogs - it is suitable for executives who have direct blogging responsibilities. Available in half and full-day formats.

 

WORKSHOP OVERVIEW

  • Identify and understand the informational needs of your target audiences.

  • Make your posts findable online – SEO and the long-tail of organic search.

  •  How subject-matter expertise is demonstrated and thought-leadership established online within chosen industry niches.

  •  Use research tools and comments analysis to explore ways to generate ideas for blog posts and other social media content.

  •  Use multimedia - text, images, video and audio - to enhance your stories.

  • Establish categories and structure for your blog. 

  • The role of commenting, commenting etiquette and dealing with negative comments.

  • Reaching out to bloggers – why bloggers blog and what's in it for them (the commercial and non-commercial drivers).

  • Hosting guest bloggers and being a guest blogger.

  • Using social media to promote your blog.