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Corporate Blogging - Workshop Topic
There are many benefits to organisational level blogging: thought leadership, community building, and increased search profile to name just three.
This in-house workshop incorporates live how-to demonstrations from the a cross-section of blogs - it is suitable for executives who have direct blogging responsibilities. Available in half and full-day formats.
WORKSHOP OVERVIEW
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Identify and understand the informational needs of your target audiences.
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Make your posts findable online – SEO and the long-tail of organic search.
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How subject-matter expertise is demonstrated and thought-leadership established online within chosen industry niches.
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Use research tools and comments analysis to explore ways to generate ideas for blog posts and other social media content.
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Use multimedia - text, images, video and audio - to enhance your stories.
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Establish categories and structure for your blog.
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The role of commenting, commenting etiquette and dealing with negative comments.
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Reaching out to bloggers – why bloggers blog and what's in it for them (the commercial and non-commercial drivers).
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Hosting guest bloggers and being a guest blogger.
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Using social media to promote your blog.