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Building The Case: Very Good Facebook Ads Course


Dear <Principal’s Name>,

I am seeking approval to attend a business-level social media training course on >date< with course provider, net101 - Australia’s largest executive social media educator. 

The course I would like to attend is: Very Good Facebook Ads.

This course will give me a systemised strategy to confidently manage our own Facebook advertising campaigns. It’s hard to name another social media channel in 2019 that could give us the same value-for-money marketing clout. And now that Instagram has opened up its audience to advertisers via the Facebook dashboard now is the time for us to focus on these platforms to help meet our broader advertising objectives.

I have investigated similar courses with competitors, and have found net101’s course outline to be the most relevant and compelling, and its pricing most competitive.

The cost of this single-day course is $795.

If approved, I will of course share key takeaways on my return. I believe there will be outcomes that can be immediately implemented to enhance our online marketing approaches and directly impact our bottom line.

Thank you for your consideration.


Regards, >Your Name<