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Building The Case: Social Media Advanced Course


Dear >Principal’s Name<,

I am seeking approval to attend a business-level social media training course on >date<. Course provider, net101, is Australia’s largest executive social media educator. 

The course I would like to attend is: Social Media Advanced.

This course promotes a practical, structured, business-like approach to Social Media marketing, with a strong emphasis on strategy, analytics and return-on-investment analysis. It will assist me to strategically select the optimum mix of social media channels for our audience; to monitor engagement across multiple platforms; to curate high-value content, and to work more efficiently by using timesaving content-scheduling applications.

I have investigated similar courses with competitors, and have found net101’s course outline to be the most relevant and compelling, and its pricing most competitive.

The cost of this single-day course is $795.

net101 also offers a course which runs the day prior. Although not a requirement for attendance at the advanced course, Social Media & Digital Fast-Track provides several important foundational concepts to build upon.

If we book for both courses, net101 will offer a 20% discount on the cost of each course.

If approved, I will of course share key takeaways on my return. I believe there will be outcomes that can be immediately implemented to enhance our digital marketing approaches and directly impact our bottom line.

Thank you for your consideration.

Regards, >Your Name<