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Building The Case: Advanced Facebook and Instagram Advertising



Dear <Principal’s Name>,

I am seeking approval to attend a strategic Social Media Marketing training course on >date<.

Course provider, NET:101, is Australia’s largest social media educator for business, and specialises in content marketing, search optimisation & analytics, and all aspects of social media.

The course I would like to attend is: Advanced Facebook and Instagram Advertising.

This course will give me a systemised strategy to confidently manage successful Facebook and Instagram advertising campaigns. It’s hard to name another social media channel in 2017 that could give us the same value-for-money marketing clout. And with Instagram also opening up its audience to advertisers via the Facebook dashboard now is the time for us to focus on these platforms to help meet our broader advertising objectives.

I have investigated similar courses with competitors, and have found NET:101’s course outline to be the most relevant and compelling, and its pricing most competitive.

The cost for this single-day course is $895.

If approved, I will of course share key takeaways on my return. I believe there will be outcomes that can be immediately implemented to enhance our online marketing approaches and directly impact our bottom line.

Thank you for your consideration.


Regards, >Your Name<