B2B Content Marketing - Speaking Topic
Quality online content is a currency: you can buy people's attention with it. It's no longer enough to just spruik features at a price anymore through your website. People look for and expect to find useful, non-sales orientated information online well before they're ready to make a final purchasing decision. Furthermore, the higher the ticket price and the greater the implications of making the wrong purchasing decision, the more research they'll undertake.
B2B businesses must step in and be the ones to publish this non-sales orientated information to the web, attracting qualified buyers to their own websites. And in doing so use the attention opportunity to position themselves as the people in the know (the self-appointed subject matter experts).
This speaking topic has wide appeal to B2B businesses from sectors as diverse as software, agriculture and engineering. It is available for delivery across Australia.