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Advanced Facebook Ads Course - Sydney, Melbourne, Brisbane and Perth

 

THE BUSINESS MANAGER WEBSITE ANATOMY

  • Correctly setting up the Facebook Pixel
  • Key features of Facebook for business
  • Instagram integrations for advertising
  • Using the audience insights tool to your advantage
  • Knowing the site, campaigns, ad sets and ads
  • Facebook results dashboard

YOUR GOALS

  • Setting great goals for Facebook and Instagram advertising
  • Setting a KPI
  • Understanding and creating your CPAs


BUDGETING

  • Testing your budgets
  • Setting limits and measurements
  • Optimal delivery types and ad scheduling

DEVELOPING YOUR FUNNEL

  • Using your ads to drive awareness, reach, website clicks, app downloads
  • Facebook remarketing options
  • URL tracking and data collection

 

YOUR CUSTOM AUDIENCES

  • Using audiences insights to develop customers audiences for your brand
  • Using your existing email databases to grow your conversions
  • Lookalike audiences set-up
  • Researching buyer personas
  • Negative personas and negative keywords

 

THE TYPES OF ADS YOU CAN RUN AND WHY

  • When to use Carousel, galleries, videos, cinemagraphs, GIFs and more
  • Best practice ad formats for conversions

 

CREATIVE OPTIONS

  • Case studies of successful advertising campaigns
  • How to use audiences insights to develop creative concepts
  • Canva, Boomerang
  • The 20% rule
  • AB testing creative concepts

 

RINSE AND REPEAT

  • Understanding your data to make improvements
  • Changing your creative to grow your ROI
  • AB testing to improve
  • Event conversions
  • Offline measurement
  • Online tools to help your ROI
  • Integrations with Facebook advertising

 

NOW WHAT?

  • Growing your brand through advertising
  • Scaling your advertising efforts
  • Automate your learning
  • Applying your learning to new brands