27 Tasks Every Marketer Should be Able to Perform Online
DIY skills every modern marketer should have in their virtual toolbox to handle small tasks which need to be frequently performed online.
You Should Know How To:
1. Customise the branding elements on Facebook, YouTube, Twitter, LinkedIn, Pinterest and Google+ (if you have a presence on these platforms).
2. Activate and deactivate automatic cross-posting between social media platform A & B.
3. Adjust your personal privacy and visibility settings on Facebook, LinkedIn and Google+.
4. Use permalinks to link to specific posts on blogs, Facebook, Twitter, Pinterest and Google+.
5. Comment on a blog post, and comment on a comment.
6. Use a wizard tool to manually create one or more of the following social share buttons for a webpage: Facebook Like, Google +1, Twitter Tweet, Pinterest Pin-It or LinkedIn Share.
7. Upload a video file to YouTube, and then embed that same YouTube video back onto your webpage or blog.
8. Subscribe to a specific blog, YouTube channel or podcast series.
9. Apply hashtags to a post and search on hashtags across multiple social media platforms.
10. Compress the file size of an image for web use, change its horizontal or vertical orientation, or resize it to a specific pixel width and height.
11. Add text as an overlay to a digital image, e.g. general text, a brand name or a URL.
12. Customise the metatitles and meta descriptions on your own webpages or blog posts.
13. Insert a hyperlink into a webpage.
14. Insert an image onto a webpage and add alternate text for increased search visibility.
15. Create a basic customised Google Map.
16. Embed an interactive Google Map or Streetview iframe into a web page or blog post.
17. Post an online review for a specific business, and edit it at a later date if required.
18. Run a search engine keyword query which is limited to blog or forum results from a specific country.
19. Clear cookies from your browser and surf the web anonymously using a free proxy server.
20. Open a Google Analytics account and set up visitor tracking for your website or blog.
21. Scan a QR code, and create a QR code selecting from multiple response options.
22. Reuse other people’s digital content under the conditions of an assigned Creative Commons licence.
23. Apply Creative Commons licensing to your own original online content.
24. Claim the Google+ Local business listing for your organisation or business.
25. Provide an ‘owner response’ to a Google+ Local review of your organisation or business.
26. Use a free voice and video conferencing platform such as Google+ Hangouts or Skype.
27. View the cached search engine version of a webpage when a website is down or the page has recently been deleted.
Image by Visit Greece