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Melbourne, VIC
Inc. GST
1/2 DAY

YouTube for Online Video Marketing and Corporate Communications - Melbourne

Online video generally and YouTube specifically have become essential bit players within any online marketing, communications or social media strategy.

This half-day session is presented in a practical learning format: live online demonstrations in an interactive class setting limited to 22 people.

A Certificate of Training is provided.

Who it's for

Organisations wanting to incorporate more rich media into their marketing, social media and stakeholder communications.

Who it's not for

Organisations who still believe YellowPages ads are the way to go.


Building the Internal Business Case for Online Video

    • Enhanced brand trust & credibility
    • Providing self-help product support
    • Supporting corporate communication initiatives
    • Increased search visibility
    • Richer engagement across all social media channels

Video Categories Review & Examples

    • Product demonstrations
    • Services delivery
    • Customer and client testimonials
    • Interviews
    • Press releases and announcements
    • How-to’s
    • Training and induction
    • Conference and seminar presentations
    • Guided tours
    • Opinion pieces

YouTube Platform Features Demonstrations

    • Branded channel customisation
    • Creating playlists
    • Private, public and unlisted video settings
    • Thumbnail selection
    • Managing comments, video responses and ratings
    • In-video Linking to other YouTube videos and channels
    • Adding annotations and captions

Production Basics

    • Acceptable file limitations, types and sizes
    • In-line editing
    • Incorporating background audio
    • Face-blurring
    • Producing still image videos
    • Search engine optimisation

Video Streaming Placement Options and Examples

    • Website
    • Blog
    • Facebook
    • Twitter
    • LinkedIn
    • Pinterest
    • QR codes

Video Analytics

    • Monitor and report on your video reach and engagement


Image source: Margie & James

Workshop Facilitator

Tim Martin
Tim Martin
net101 Founder & Principal Trainer

Tim Martin, net101 founder and principal trainer is a social media specialist, an educator and winelover.


Group Discount

2+ people: 30% combined

Calculated at check-out


Multi-Course Discount

2+ courses: 30% combined

Calculated at check-out