Social Media & Internet Marketing Skills Training
This workshop is positioned for social media and internet marketing practitioners, agency staff, or anyone undertaking implementation work on behalf of a client. Or maybe you want to set-up your own consultancy - this would be a good opportunity to flesh out your market offering.
The format is step-by-step process driven, using live demonstrations.
Who it's for
Social media and internet marketing practitioners, small business owners, agency staff, or anyone undertaking implementation work on behalf of a client.
Who it's not for
Some practical familiarity working with online platforms.
Program Download program topics PDF
NB: This workshop can be taken alone or as day two of the 2 Day Social Media and Internet Marketing Fast-Track program.
1. Social Media Touch-Points
- Apply STRONG BRANDING and background imagery to organisational social media platforms: Facebook, Twitter, Google+ and YouTube.
- Position SOCIAL MEDIA SHARE BUTTONS onto website pages to increase the reach of organisational online content - choose from Facebook Like, Google +1, Twitter Tweet, LinkedIn Share and Pinterest Pin It buttons.
- Take advantage of the prevalence of MOBILE SOCIAL MEDIA to encourage event and brand name tagging of updates, images and videos at public events and within physical retail environments – includes apps from Instagram, Foursquare, Twitter and Facebook.
- Use VISUALLY FOCUSSED SOCIAL MEDIA such as Instagram, Pinterest and Tumblr to seed quality imagery related to branded products, people and public events.
2. Monitoring & Online Reviews Management
- Automate an ONLINE MONITORING process for brand name mentions.
- Manage positive, negative and fake ONLINE REVIEWS on the major review sites.
3. Website Enhancements
- Run a 25-point HEALTH CHECK on any website.
- Set up ADVANCED GOOGLE ANALYTICS reporting for conversion goals, event tracking and defined visitor segments.
4. Also Good to Know
- Ride the ONLINE VIDEO MARKETING wave using YouTube and its expanding suite of video enhancement features.
- Generate QR (QUICK RESPONSE) codes for off-line marketing and customer support materials.
- Claim and optimise any Google+ Local business listing for heightened local search visibility.
- Identify and report on RISING ONLINE INTEREST TRENDS within specific industry sectors.
2+ people: 20% combined
Calculated at check-out
2+ courses: 20% combined
Calculated at check-out