Social Media & Internet Marketing Essentials - Melbourne
Technical difficulty: 2/10
Theoretical difficulty: 6/10
Prerequisites: A professional working background
No prior social media knowledge is assumed in this course, but it is NOT for beginners.
The program will suit people with a sound business, marketing, sales or communications background who need a digital top-up. For instance, you have been given expanded digital responsibilities as part of your work role, are returning to the workforce after an extended leave, embarking on a career move, bringing digital responsibilities in-house after using an agency, or are about to set up your own business.
We keep class sizes small – 15 participants, max – so that there’s always time for questions or clarification. For HR or resume purposes, a Certificate of Completion is provided.
The Social Media & Internet Marketing Essentials course is a complete stand-alone but also serves as a pathway to our Advanced Social Media & Strategy class which usually runs the following day. If you’re looking for an intensive two-day learning experience, then book both courses. Not only will you become a digital-dynamo overnight (literally), but you’ll access a 35% discount for each course, i.e. $1164 for the two.
When ready, book online and pay with Visa, MasterCard or Amex, or opt to pay via invoice - emailed to you automatically at the completion of your booking.
Still have a question? Download the program, check out the course reviews, have a poke around the course support resources page, view our FAQs and money-back course guarantee, check out available multi-course or multi-person discounts, flick us an email, or call 1300 946 101 to have a chat Tim Martin, the course facilitator.
Who it's for
Perfect if you're looking for a course with ready-to-go business application.
Who it's not for
Not recommended if you lack a professional context which to apply the concepts.
The social media and digital platforms covered within this course include:
- LinkedIn (Company Pages)
- The Website
- Google Analytics
Across these platforms the following themes are explored:
- The neverending requirement for content. Hint: quality trumps quantity.
- A social media budget – is it necessary? (answer: yes, no, depends).
- The latest social media algorithm updates and why you should ignore them.
- Generating reports – maintaining a focus on business numbers, not vanity metrics.
- Online video – social media cat-nip.
- Content marketing – positioning the brand as a subject-matter expert.
- Search Engine Optimisation – page 1 of Google and how to earn your way there.
- Social media conventions – using tags, hashtags and attributions in context.
Even if you have been working with social media for some while, this would be an opportunity to refamiliarise yourself with nuts-and-bolts concepts such as increasing the effectiveness of your website as a sales funnel, drawing insights from a Google Analytics report, optimising your website, blog or YouTube videos for organic search (search engine optimisation) and how to ramp up your content marketing.
What's been said...
2+ people: 35% combined
Calculated at check-out
2+ courses: 35% combined
Calculated at check-out