LinkedIn for Organisations (Lead Generation) - Melbourne
Discover how your business, not-for-profit or tertiary institution can effectively use LinkedIn to:
- Connect directly with potential clients to build a steady flow of new leads
- Attract and retain great employees
- Build a quality network of referral partners
- Position your brand as an industry thought-leader
By the end of this workshop, you’ll know:
- How to navigate the new user interface on LinkedIn
- How to craft a powerful online profile
- How to systemise new lead generation for you and your organisation
- The essential elements that sales and client service professional need as part of their LinkedIn Profile to build personal credibility
- How to create and manage your own LinkedIn Company, Showcase or Tertiary Page to promote your conferences, programs, products and services
- The in's and out's of LinkedIn targeted advertising platform
- The advantages of a premium account and a comparison of the various paid tier options
We like to keep the format fairly relaxed, but it’s a tightly focused learning environment. Class sizes are small – 15 participants, max – so that there’s always time for questions or clarification. At the end of the training, you’ll have a blueprint of how to set up (or tighten) your LinkedIn presence to strengthen both your your organisational and personal branding.
You can book online using Visa, MasterCard or Amex, or we can invoice you. Still have a question or two? Read our FAQs; email me at firstname.lastname@example.org, or call 0409 990 606. That number goes straight to the course facilitator, Bonnie Power.
Who it's for
If you fit into any of these 3 categories, this workshop is for you: 1.CEOs, executives and professionals who wants to up-level their personal brand so they are seen as credible and notable people within their industry sector // 2. Sales and marketing professionals who are looking at LinkedIn as a source of lead generation and to build brand awareness // 3. People who have responsibility for updating their staff’s LinkedIn profiles for branded consistency.
Who it's not for
Not one for newbies to LinkedIn on a personal level. This workshop has a strong organisational focus.
Program Program PDF (1MB)
- Plan Your LinkedIn Marketing Strategy - use LinkedIn to build your organisational and personal brand to attract new opportunities. Determine the type of clients to focus on, the type of PR you want to generate and the type of referral partners you want to attract.
- Position Yourself as the Preferred Choice Within Your Industry - create a personal profile which positions you as the credible expert. Your profile should articulate your individual blend of experience, knowledge and personality to set you apart from the competition.
- Promote Your Profile and Connect with Prospects - approach your ideal type of client with a sequence of communications which compels them to view out your profile, and then reach out to you or your organisation.
- Participate in Conversations - apply a direct messaging strategy which builds rapport with your ideal type of client so they start to recognise you and your organisation. Determine the best LinkedIn groups to join for lead generation purposes.
- Publish Content Which Helps Convert Browsers into Buyers – develop a content plan for the publication of articles through LinkedIn to build industry-level credibility in the minds of potential clients and referral partners. We look at sponsored content advertising as an option to increase your audience reach.
- Systemise Your Approach to Propagate Leads and Opportunities - follow the essential steps to harvesting leads to build a steady flow of new enquiries to your business. We’ll review two leading marketing automation software systems to help put lead generation on semi-auto.
- Pursue the Opportunities Offline - follow-up on a LinkedIn marketing campaign and move the conversations off-line, e.g. to an initial phone call or face-to-face appointment.
This workshop has a strong organisational focus. It covers the necessary steps to optimise the LinkedIn profiles of each of your client-facing team members and executives to collectively generate more leads, applications, PR and referral partnerships for your organisation.
2+ people: 30%%
Calculated at check-out
2+ courses: 30%%
Calculated at check-out