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Brisbane, QLD
Inc. GST
1/2 DAY

LinkedIn and Personal Online Brand Management - Brisbane

Project yourself online the way you'd like to be perceived by others by taking proactive responsibility for your own personal brand management. A credible online presence can open many doors.

This half-day session is presented in a practical learning format: live online demonstrations in an interactive class setting limited to 22 people.

A Certificate of Training is provided.

Who it's for

Beginner - no prior online experience is assumed. You do not need to have already set up your LinkedIn account, but it's recommended.

Who it's not for

Anyone without a name.

Program Download Program PDF


Personal Online Branding & Reputation Management

What the Web Knows About You and How That Happened

    • What the search engines have gleaned about you - running your own self-audit.
    • Personal privacy vs. personal online security – what’s the difference?
    • How to browse online privately or anonymously.

Protecting Your Name – Online Reputation

    • Setting up automated online monitoring for any new mentions of your name.
    • Enriching Google’s Page 1 search results for searches on your name.
    • Countering negative sentiment associated with your name.
    • Editing factual inaccuracies on Wikipedia pages (if you’re already well known).
    • Self-checking before publishing… never drink & post!

Establishing Your Credibility

    • Your digital portraiture.
    • Identifying which online touch-points are appropriate for you.
    • Ensuring your expertise and experience is discoverable to others.
    • Demonstrating thought leadership online.


Linkedin For Professional Networking

LinkedIn Basics

    • Understanding the core features of LinkedIn.
    • How these features relate to you as a business-person and also your company.

Your Profile – Creating a Professional Presence

    • The basics of your profile.
    • Using links to your company website or external blogs.
    • Incorporating video.
    • Balancing privacy with useful information for your career.

Company Profile – Showcasing your Company Products and Services

    • Creating a professional company page.
    • Adding products, locations, cover image and company logo.
    • Publishing business level content through your company page.

Building and Maintaining Your Professional Network

    • Finding people you know on LinkedIn.
    • Connection request etiquette.
    • Handling requests to connect.

How to Contribute Effectively to your Network

    • Finding the right LinkedIn Groups.
    • LinkedIn’s Question and Answer – what is it and how to use it.


Image source: Ozgurmulazimoglu

Workshop Facilitator

Tim Martin
Tim Martin
net101 Founder & Principal Trainer


Tim Martin, net101 founder and principal trainer is a social media specialist and educator.


Group Discount

2+ people: 35% combined

Calculated at check-out


Multi-Course Discount

2+ courses: 35% combined

Calculated at check-out