Digital Marketing & Social Media Essentials - Melbourne
A professional working background.
This course assumes no prior social media knowledge in a business context, but it is NOT for beginners.
The program will suit people with a sound business, marketing, sales or communications background who need a digital top-up. For instance, you have been given expanded digital responsibilities as part of your work role, are returning to the workforce after an extended leave, embarking on a career move, bringing digital responsibilities in-house after using an agency, or are about to set up your own business.
We keep class sizes small – 15 participants, max – so that there’s always time for questions or clarification. For HR or resume purposes, certification of attendance is provided.
Social Media & Digital Fast-Track is a stand-alone course but also serves as a pathway to our Social Media Advanced course which usually runs the following day. If you’re looking for an intensive two-day learning experience, then book both courses. Not only will you become a digital-dynamo overnight (literally), but you’ll access a 20% discount for each course.
When ready, book online and pay with Visa, MasterCard or Amex, or opt to pay via invoice - emailed to you automatically at the completion of your booking.
Still have a question? Check out the course reviews, have a poke around the course support resources page, view our FAQs and money-back course guarantee, check out available multi-course or multi-person discounts, download the course program, flick us an email, or call 1300 946 101 to have a chat Tim Martin, the course facilitator.
Who it's for
Perfect if you're looking for a course with ready-to-go business application.
Who it's not for
Not recommended if you lack a professional context to apply the concepts.
The social media and digital platforms covered within this course include:
- LinkedIn (Company Pages)
- The Website
- Google Analytics
Across these platforms the following themes are explored:
- Content requirements. Hint: more quality, less quantity.
- Is a social media budget allocation necessary? Most probably, yes.
- That latest social media algorithm update and why you should ignore it.
- Generating reports – maintaining a focus on business-level numbers, not vanity metrics.
- Video content – social media cat-nip.
- Content marketing – positioning a brand as the subject-matter expert.
- Search Engine Optimisation – page 1 of Google and how to earn your place there.
- Social media conventions – using tags, hashtags and attributions in context.
Even if you have been working with social media for some while, this would be an opportunity to refamiliarise yourself with other nuts-and-bolts marketing concepts such as increasing the effectiveness of your website as a sales funnel, drawing insights from a Google Analytics report, optimising your website, blog or YouTube videos for organic search (search engine optimisation) and how to fully open the content marketing tap.
What's been said...
2+ people: 20% combined
Calculated at check-out
2+ courses: 20% combined
Calculated at check-out